Posts tagged yahoo RSS

Yahoo Search Now Default Search Provider in Firefox Browser

Yahoo and Mozilla announced a partnership wherein Yahoo will be the default search provider on Mozilla's Firefox browser. Under the new five-year strategic partnership, Mozilla/Firefox will dump Google in favor of Yahoo Search...

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Yahoo Bets Big on Video Ads with Cash Acquisition

As consumers' affinity for video continues to grow it comes as no surprise that advertisers are putting more stock in video ads and the networks that deliver them. Yahoo has just announced that it has reached an agreement to buy...

Top 10 Tips to Build a Google-Friendly Site

:: By Adam Dince, Deluxe :: These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search...

Yahoo Takes Aim at Small Businesses with Relaunched Yahoo Stores

To create a successful fully functional website takes two things: money and coding knowledge. Unfortunately many small businesses do not have the luxury to have one of those two requirements, let alone both. Luckily, for those without...

Hey Yahoo...What's the Flurry?

Considering one in every five people in the world own a smartphone, the mobile market is hotter than it has ever been. Even though Internet giant Yahoo is continuing to cut services it has not slowed down in trying to diversify its...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Yahoo Continues to Cut Services

Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception...

Viewable Impressions with Yahoo's Prime View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Prime View...

The Risk & Reward of Social Sign-In

Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies' brands to make the switch. Third-party social...

Bitcoin Investment - High-Risk, High-Reward?

Between Jan. 2011 and Dec. 2013 the cost to purchase a single bitcoin went from $0.30 to $1,147.25*. While bitcoin was not able to sustain such a high price, its price has dropped to $455 per bitcoin, some still see the virtual currency...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new native advertising format, which Yahoo indicated will "seamlessly"...

Yahoo's Answer to Google's YouTube?

If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in Youku Tudou...

Facebook Dominating Social Login [Infographic]

Facebook is the social network of choice for consumers leveraging social login. In fact, a recent Gigya study reveals that in Q1 2014, Facebook powered 51 percent of social logins in North America. Coming in second was Google, which...

Yahoo Dumps Local Reviews, Shows Off Yelp Listings

Yahoo's search engine market share is far, far less than that of Google (as you likely know), but the Sunnyvale, CA-based company is doing everything it can to create a richer user experience and make itself appealing once again...

21 Local SEO Mistakes You Didn’t Know You Were Making

:: By Travis Bliffen, Stellar SEO :: Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being...

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