Posts tagged yahoo RSS

Drag-and-Drop SSL Pinning with TrustKit

Mobile app security provider Data Theorem and Yahoo are unveiling a new open source security toolkit designed to help developers include SSL pinning on any mobile application. SSL pinning is a practice employed by developers to ensure...

SOUND OFF: Is Yahoo's Polyvore Buy Misguided?

Yahoo will acquire shopping service Polyvore for approximately $230 million according to various reports; but is that a good idea? Polyvore is a (somewhat) popular and rather unique offering in the e-commerce space. For the unfamiliar...

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Gmail Increases its Lead on the Email Pack

Email has long been one of the most resilient tools in marketers' toolkits, adapting to suit the ever-expanding needs of professionals. Popular email services provider (ESP) Mailchimp has released its latest figures on how many...

Yahoo Lets Advertisers Independently Validate Own Ads

From Deadspin to CNN and Pandora, advertisements are on nearly every page of the 'Net. Yahoo has recently announced that it will now allow advertisers to independently fact-check viewability and ad fraud themselves. With the new...

Yahoo Announces More Service Eliminations

Nearly a year ago Yahoo announced the elimination of People Search, Xobni and their Chrome toolbar. In a recent blog post Yahoo announced more changes to its platform and the technologies they power. One of the many changes that users...

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Flickr Makes it Easier to Store and Search Through Memories

Yahoo has recently released a variety of updates for the desktop and mobile versions of its image hosting platform, Flickr . Helping users to navigate and search through the 11 billion photos currently on Flickr, Yahoo has updated...

Yahoo Delivers New Ad Capabilities to Advertisers

Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads. Through its new formats advertisers will be able to reach and engage with consumers...

LinkedIn and Twitter Info Now Available in Yahoo Mail Contact Cards

Yahoo has teamed up with LinkedIn and Twitter to update its Mail Contact Cards. Earlier this month Yahoo Mail launched a caller ID-like feature to bring users contact information in the inbox. Now Yahoo is sharing even more contact...

Microsoft and Yahoo Renew Search Partnership

Microsoft and Yahoo have amended their search partnership. Through the partnership the companies aim to improve the search experience, create value for advertisers and establish ongoing stability for partners. According to the companies’...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

Yahoo's Mobile Evolution

Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps. In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo...

Yahoo & Bing Close in on Google

Thanks in great part to its new deal with Mozilla, Yahoo has accomplished what many thought impossible – growing its U.S. search share. Yahoo! grew its search share in the U.S. from 8.6 percent in November 2014 to 10.4 percent...

Yahoo Search Now Default Search Provider in Firefox Browser

Yahoo and Mozilla announced a partnership wherein Yahoo will be the default search provider on Mozilla's Firefox browser. Under the new five-year strategic partnership, Mozilla/Firefox will dump Google in favor of Yahoo Search...

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Yahoo Bets Big on Video Ads with Cash Acquisition

As consumers' affinity for video continues to grow it comes as no surprise that advertisers are putting more stock in video ads and the networks that deliver them. Yahoo has just announced that it has reached an agreement to buy...

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