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Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...
Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...
Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...
Right alongside mobile and social, local is the area where developers are investing their energy and venture capitalists their dollars. Local, anything local, is big business and in the past year the development has only accelerated...
Bing announced a name change for its Microsoft adCenter, the tool advertisers use to manage their search-based ads on the Yahoo!/Bing Network. But if you've been following adCenter changes the past six months, you know that it's...
Advertisers running search campaigns on Bing and Yahoo have a new feature at their disposal - custom URLs by Match Type . The capability provides advertisers with greater control and visiblity into match type performance, enabling...
Once heated, warring enemies, Internet juggernauts Facebook and Yahoo are putting down their gloves, joining forces and cross-licensing their patent portfolios. But that's not nearly the biggest news to come from this venture....
This lack of down-to-Earth, nitty gritty details on how Apache Hadoop works and who uses it may make it seem more elusive than it really is, but that couldn’t be further from the truth. Hadoop isn’t the exclusive Web technology...
It seems that Facebook doesn’t get all of this week's press when it comes to major tech companies and deals that go for billion-dollar figures. At least not as long as Yahoo and Alibaba have something to say about it. Yahoo...
Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...
Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...
Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...
The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...
Optimizing mobile content is becoming an important issue for Web developers, which presents a need for a product that is able to competently utilize popular existing technologies and deploy a single application across multiple platforms...
In a huge announcement made early this morning, two global media powerhouses, Yahoo! and ABC News , revealed that they will be combining their journalistic forces. This unprecedented move could have major ramifications in the news...
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