Posts tagged yahoo&pageindex=2 RSS

Flickr Gives Users Space

Although Yahoo has been in the news this week because of its billion dollar acquisition of Tumblr, the company has also revealed some big changes to its photo-sharing service Flickr. The most noteworthy update is that Flickr is now...

Yahoo! Acquires Tumblr in Billion Dollar Data Play

News broke over the weekend that Yahoo! would acquire blogging platform Tumblr for approximately $1.1 billion. Many in the business and technology industry believe the acquisition is a smart one for Yahoo! (but it has its detractors...

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Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

An AdSense Threat from Bing-Yahoo

Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...

Developer Apps Get Hyper-Local with Geo-Friendly Yahoo! BOSS

Right alongside mobile and social, local is the area where developers are investing their energy and venture capitalists their dollars. Local, anything local, is big business and in the past year the development has only accelerated...

Adcenter Rebrands as Bing Ads

Bing announced a name change for its Microsoft adCenter, the tool advertisers use to manage their search-based ads on the Yahoo!/Bing Network. But if you've been following adCenter changes the past six months, you know that it's...

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URL by Match Type in adCenter & Yahoo!

Advertisers running search campaigns on Bing and Yahoo have a new feature at their disposal - custom URLs by Match Type . The capability provides advertisers with greater control and visiblity into match type performance, enabling...

A Match Made in Web Heaven: Net Briefs

Once heated, warring enemies, Internet juggernauts Facebook and Yahoo are putting down their gloves, joining forces and cross-licensing their patent portfolios. But that's not nearly the biggest news to come from this venture....

Who's Using Hadoop?

This lack of down-to-Earth, nitty gritty details on how Apache Hadoop works and who uses it may make it seem more elusive than it really is, but that couldn’t be further from the truth. Hadoop isn’t the exclusive Web technology...

Alibaba Buys Itself Back from Yahoo

It seems that Facebook doesn’t get all of this week's press when it comes to major tech companies and deals that go for billion-dollar figures. At least not as long as Yahoo and Alibaba have something to say about it. Yahoo...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Yahoo Gets Serious with its Marketing Dashboard

Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...

Bing's Search Share is Movin' on Up

Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...

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