Posts tagged yahoo&pageindex=2 RSS

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Yahoo Continues to Cut Services

Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception...

Viewable Impressions with Yahoo's Prime View

Yahoo announced the release of a new vCPM (viewable cost per thousand) product last week that should provide brands with the ability to run display ad campaigns at a 100 percent viewability rate. The vCPM product, dubbed Prime View...

The Risk & Reward of Social Sign-In

Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies' brands to make the switch. Third-party social...

Bitcoin Investment - High-Risk, High-Reward?

Between Jan. 2011 and Dec. 2013 the cost to purchase a single bitcoin went from $0.30 to $1,147.25*. While bitcoin was not able to sustain such a high price, its price has dropped to $455 per bitcoin, some still see the virtual currency...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new native advertising format, which Yahoo indicated will "seamlessly"...

Yahoo's Answer to Google's YouTube?

If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in Youku Tudou...

Facebook Dominating Social Login [Infographic]

Facebook is the social network of choice for consumers leveraging social login. In fact, a recent Gigya study reveals that in Q1 2014, Facebook powered 51 percent of social logins in North America. Coming in second was Google, which...

Yahoo Dumps Local Reviews, Shows Off Yelp Listings

Yahoo's search engine market share is far, far less than that of Google (as you likely know), but the Sunnyvale, CA-based company is doing everything it can to create a richer user experience and make itself appealing once again...

21 Local SEO Mistakes You Didn’t Know You Were Making

:: By Travis Bliffen, Stellar SEO :: Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being...

SEO Roundup: Yahoo and Yelp, Backlinks and Content

:: Each week, Travis Bliffen of Stellar SEO recaps the recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers with their online marketing efforts...

Yahoo Differentiates By Upping the Ante with Yelp Listings

Earlier this month, Yahoo announced a partnership with local review service Yelp, which will integrate business listings into Yahoo Search results, differentiating itself from competitors including Google and Bing. While it is unlikely...

If You Want My Data, Reward Me

EDITOR'S NOTE: Every time you provide personal details for free to data-gathering giants like Facebook and Google, you are exchanging your data for rewards. As data security becomes a focal point in 2014, this likely won't...

The SEO Weekly Roundup

Welcome to our new SEO weekly roundup with Website Magazine's regular contributor Travis Bliffen of Stellar SEO . Each week, Travis will bring you a recap of recent news affecting search, a collection of highly relevant content...

5 Surprising Mentors of Legendary CEOs

By Ilan Nass, head of marketing at Fueled It’s no secret that the greatest minds have been shaped by maestros; people who served, not just as mentors, but more like godfathers, and helped them to become the legends that they...

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