Posts tagged yahoo&pageindex=3 RSS

Developer Apps Get Hyper-Local with Geo-Friendly Yahoo! BOSS

Right alongside mobile and social, local is the area where developers are investing their energy and venture capitalists their dollars. Local, anything local, is big business and in the past year the development has only accelerated...

Adcenter Rebrands as Bing Ads

Bing announced a name change for its Microsoft adCenter, the tool advertisers use to manage their search-based ads on the Yahoo!/Bing Network. But if you've been following adCenter changes the past six months, you know that it's...

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URL by Match Type in adCenter & Yahoo!

Advertisers running search campaigns on Bing and Yahoo have a new feature at their disposal - custom URLs by Match Type . The capability provides advertisers with greater control and visiblity into match type performance, enabling...

A Match Made in Web Heaven: Net Briefs

Once heated, warring enemies, Internet juggernauts Facebook and Yahoo are putting down their gloves, joining forces and cross-licensing their patent portfolios. But that's not nearly the biggest news to come from this venture....

Who's Using Hadoop?

This lack of down-to-Earth, nitty gritty details on how Apache Hadoop works and who uses it may make it seem more elusive than it really is, but that couldn’t be further from the truth. Hadoop isn’t the exclusive Web technology...

Alibaba Buys Itself Back from Yahoo

It seems that Facebook doesn’t get all of this week's press when it comes to major tech companies and deals that go for billion-dollar figures. At least not as long as Yahoo and Alibaba have something to say about it. Yahoo...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Yahoo Gets Serious with its Marketing Dashboard

Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...

Bing's Search Share is Movin' on Up

Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...

Multichannel Development Platform Simplifies App Creation

Optimizing mobile content is becoming an important issue for Web developers, which presents a need for a product that is able to competently utilize popular existing technologies and deploy a single application across multiple platforms...

Yahoo! & ABC News Form Information Alliance

In a huge announcement made early this morning, two global media powerhouses, Yahoo! and ABC News , revealed that they will be combining their journalistic forces. This unprecedented move could have major ramifications in the news...

How Appetizing is the New Delicious?

When Delicious was acquired earlier in the year by the co-founders of YouTube, essentially rescuing a once-popular startup from a potentially disastrous affiliation with Yahoo, promise filled the hearts of users of the social bookmarking...

Yahoo Reaches Agreement on Alipay

Yahoo, Alibaba Group and SoftBank have reached an agreement in which Alibaba Group will continue to participate in Alipay’s future financial performance, including a future IPO or other liquidity event. The agreement is consistent...

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So Long Site Explorer

Now that the Bing/Yahoo Search Alliance is in full effect there seems to no longer be a need for Yahoo! Site Explorer – one of the most used search engine optimization tools on the market – so Yahoo! is shutting the service...

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