Posts tagged yahoo&pageindex=4 RSS

Alibaba Buys Itself Back from Yahoo

It seems that Facebook doesn’t get all of this week's press when it comes to major tech companies and deals that go for billion-dollar figures. At least not as long as Yahoo and Alibaba have something to say about it. Yahoo...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Yahoo Gets Serious with its Marketing Dashboard

Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...

Bing's Search Share is Movin' on Up

Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...

Multichannel Development Platform Simplifies App Creation

Optimizing mobile content is becoming an important issue for Web developers, which presents a need for a product that is able to competently utilize popular existing technologies and deploy a single application across multiple platforms...

Yahoo! & ABC News Form Information Alliance

In a huge announcement made early this morning, two global media powerhouses, Yahoo! and ABC News , revealed that they will be combining their journalistic forces. This unprecedented move could have major ramifications in the news...

How Appetizing is the New Delicious?

When Delicious was acquired earlier in the year by the co-founders of YouTube, essentially rescuing a once-popular startup from a potentially disastrous affiliation with Yahoo, promise filled the hearts of users of the social bookmarking...

Yahoo Reaches Agreement on Alipay

Yahoo, Alibaba Group and SoftBank have reached an agreement in which Alibaba Group will continue to participate in Alipay’s future financial performance, including a future IPO or other liquidity event. The agreement is consistent...

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So Long Site Explorer

Now that the Bing/Yahoo Search Alliance is in full effect there seems to no longer be a need for Yahoo! Site Explorer – one of the most used search engine optimization tools on the market – so Yahoo! is shutting the service...

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Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

Facebook's Latest Conquest is Quite a Display

Yahoo, of course, is used to this kind of thing by now. For Google, it’s simply time to reload and fight harder. Facebook is now projected to pass both companies in 2011 U.S. online display advertising revenues with an estimated...

Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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Microdata Wins - Schema.org Brings Richer Web

Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata. For many years search engines have worked independently of...

Compete Releases New Search Market Share Data

Compete has released its search market share data for March 2011 based on the search behavior of the company’s panel of more than 2 million U.S.-based internet users. Search activity picked up in March with a 9.2 percent month...

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