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While Google remains far and away the leading search engine (with a 65% share of searches), Bing, at least according to Nielsen, is the fastest growing search engine. Bing's search market share in August rose 22.1% to 10.7% of...
The forums are flush this morning with news that both Yahoo! and Google are updating their indices. While few details are available there’s no real reason to panic as, at least on Google, it looks like a return to pre-summer...
About 20 percent of online searches have a local intent, where users are looking for businesses, organizations, events, and other information in a specific geographic area. Yahoo! has taken some pages from the Bing and Google search...
Microsoft and Yahoo have finally forged an alliance after months/years of on and off negotiations. Microsoft will power Yahoo’s search tool while Yahoo! will become the exclusive sales force for both firms premium search advertisers...
AT&T Interactive and Yahoo yesterday announced an agreement under which AT&T’s 5,000 strong sales force will sell Yahoo! display inventory across the United States. The companies have existing relationships across a variety...
Are you search marketer that uses the AdWords Editor of AdCenter Desktop? If so, rumor has it (via Kerstin Baker Ash ) that the Yahoo! Search Marketing team will soon (very soon) officially launch the Yahoo! Search Marketing Desktop...
At the end of March, 2009, we started searching Google for particular keywords and phrases and noted where Twitter accounts appeared in the search results. What we found was interesting – Google was giving prominent positions...
Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...
Yahoo announced support of Common Tag, a new semantic tagging format for Web pages. The easiest explanation for Common Tags is that it is an HTML extension that makes it easier for content to be indexed and categorized. Do I have your...
Stock photography from sites like iStock, Shutterstock or Fotolia are expensive and out of reach for many Web professionals. For those looking for an alternative, or who don't want to pay at all for a photo, Yahoo! added a new...
As a Web professional, it's never a bad idea to take a broad look at where consumers (and your competition) are spending their time. So today we look at four online categories important to your business; social submission sites...
AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...
Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...
Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...
Yahoo! has announced the ability for publishers to create enhanced listings to stand out among search results using SearchMonkey. The enhancements can include video, games and documents and are included after adding a few lines of...
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