Posts tagged yahoo&pageindex=5 RSS

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...

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Facebook Overtakes Yahoo as World's Third Largest Site

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...

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MSN and Yahoo's Perfect Content Storm

Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of Associated Content -- since rebranded as Yahoo Contributor Network -- relies on thousands of freelancers (just about...

Be Like Mike - Use YCN to go Hyper Local

Buried deep within a Yahoo! announcement this week that the once mighty search engine turned struggling second-tier media conglomerate has gone " hyper-local " was a very telling sign of how the company plans to make that...

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A New Way to Advertise: Ambient Point of Action

There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task - such as logging into...

Yahoo! Local Offers Arrives - Worth a Look

Yahoo! has seen the future - and it's local. The Web technology and content company announced the launch of Local Offers this week, a program (which is still in beta) in which Yahoo! has partnered with online and offline providers...

Yahoo! Clues Search Trends

Yahoo! has released a new Web based tool which offers an interesting and visually appealing way to explore search trends. Yahoo! Clues provides a way to discover and compare trending information. What makes Clues so interesting is...

Yahoo's Personalized Retargeting Can't Miss

While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open...

How Will You Monetize the Visual Web?

Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...

Bing/Yahoo Migration - In the Trenches

There has been a shortage of useful information for search marketers related to the Bing/Yahoo advertising migration - that fortunately is starting to change as agencies and advertisers dig in to the modified platform. Search marketing...

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Is Google Losing Its Grip on Search?

When Google Instant launched earlier this month, the relatively indifferent reactions from the Yahoo and Microsoft camps came as no surprise. No one expected Google’s competitors to come out and say that the world’s dominant...

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CPC Increase of 78% Due to Search Alliance

According to a study from GroupM Search , advertisers could see a cost-per-click increase up to 78 percent above current Bing CPC's as they move to one platform with the upcoming search alliance transition. GroupM Search projects...

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Yahoo! & Dex One Extend Local Agreement

Yahoo! and Dex One announced an expanded partnership where businesses advertising on dexknows.com will now be able to have their online listings appear in Yahoo! Local search results. The expanded partnership doubles the geographic...

Yahoo! Search is Dead... Amen.

Last week Yahoo! began transitioning certain back-end functions for its Search product over to Microsoft's search platform. The transition is now complete. If you follow the world of SEO closely, welcome to a two-horse race. Yahoo...

Bing's New Webmaster Tools

Bing has updated their webmaster tools, based on suggestions from users. Those suggestions - more transparency about crawling and indexing, more control over content in the Bing index and more optimization help - were consdiered and...

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