Posts tagged yahoo&pageindex=6 RSS

Is Yahoo! Back? Q1 2010 SE Advertising Report

AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...

Yahoo Publisher Network Shuts Doors

The Yahoo Publisher Network (YPN) notified its publishers that the program will cease to operate starting April 30, 2010. The program seemed to be in full swing back in 2007 but has since fallen out of sight - perhaps thanks to the...

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Yahoo + Twitter

Yahoo announced a partnership with Twitter and by the looks of the official announcement, it actually looks like the planned integration is far deeper than those of either Google or Bing. Yahoo will integrate Twitter's real-time...

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Microsoft-Yahoo Search Alliance

Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn...

Bing Set to Pass Yahoo! in Natural Search Share

According to iCrossing’s Enterprise Natural Search Share Index for December 2009, Google is rolling along nicely but Yahoo! continues its downward spiral. iCrossing reported that Google’s natural click share rose 0.78%...

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Cross-Engine Keyword Richness Inquiry

The importance of keywords and phrases in domains, subdomain, folders, & page names What impact do keywords in the domain have on placement in search engines? How about if they are in the subdomain or only in the page name? What...

Yahoo Users Take Control of Ads

Yahoo! released a beta version of a tool today ( Ad Interest Manager ) which enables consumers to see a summary of their online activity (interest areas) and make choices about their exposure to interest-based (read behavioral) advertising...

Yahoo! Site Explorer Updates

Finally, some signs of life from Yahoo Search! Yahoo announced it has updated its Site Explorer to include new data (for page-level and site-level) including key terms, delicious.com activities, top delicious tags and Search Monkey...

Video Optimziation: Google Supports FB Share and RDFa

If you're creating videos, hosting them on your website, and aim to optimize those videos for competitive search engine placement you'll want to pay attention to this one. Google today announced support for Facebook Share and...

Bing The Fastest Growing Search Engine, Yahoo Stumbling, Google Steady

While Google remains far and away the leading search engine (with a 65% share of searches), Bing, at least according to Nielsen, is the fastest growing search engine. Bing's search market share in August rose 22.1% to 10.7% of...

Everybody Panic! Google and Yahoo Update Indices

The forums are flush this morning with news that both Yahoo! and Google are updating their indices. While few details are available there’s no real reason to panic as, at least on Google, it looks like a return to pre-summer...

Yahoo! Local Shortcuts Enhanced

About 20 percent of online searches have a local intent, where users are looking for businesses, organizations, events, and other information in a specific geographic area. Yahoo! has taken some pages from the Bing and Google search...

Microsoft-Yahoo Search/Ad Pact: Alternative to Google

Microsoft and Yahoo have finally forged an alliance after months/years of on and off negotiations. Microsoft will power Yahoo’s search tool while Yahoo! will become the exclusive sales force for both firms premium search advertisers...

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Yahoo! New Local Ad Sales Force

AT&T Interactive and Yahoo yesterday announced an agreement under which AT&T’s 5,000 strong sales force will sell Yahoo! display inventory across the United States. The companies have existing relationships across a variety...

Yahoo Search Marketing Desktop

Are you search marketer that uses the AdWords Editor of AdCenter Desktop? If so, rumor has it (via Kerstin Baker Ash ) that the Yahoo! Search Marketing team will soon (very soon) officially launch the Yahoo! Search Marketing Desktop...

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