Posts tagged yahoo&pageindex=7 RSS

Microsoft-Yahoo Search/Ad Pact: Alternative to Google

Microsoft and Yahoo have finally forged an alliance after months/years of on and off negotiations. Microsoft will power Yahoo’s search tool while Yahoo! will become the exclusive sales force for both firms premium search advertisers...

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Yahoo! New Local Ad Sales Force

AT&T Interactive and Yahoo yesterday announced an agreement under which AT&T’s 5,000 strong sales force will sell Yahoo! display inventory across the United States. The companies have existing relationships across a variety...

Yahoo Search Marketing Desktop

Are you search marketer that uses the AdWords Editor of AdCenter Desktop? If so, rumor has it (via Kerstin Baker Ash ) that the Yahoo! Search Marketing team will soon (very soon) officially launch the Yahoo! Search Marketing Desktop...

SERPs, Twitter and Chicago Hot Dogs

At the end of March, 2009, we started searching Google for particular keywords and phrases and noted where Twitter accounts appeared in the search results. What we found was interesting – Google was giving prominent positions...

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Yahoo Launches Display Ad Marketplace

Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...

Common Tag - The New Semantic Layer

Yahoo announced support of Common Tag, a new semantic tagging format for Web pages. The easiest explanation for Common Tags is that it is an HTML extension that makes it easier for content to be indexed and categorized. Do I have your...

Yahoo! Image Search with Creative Commons

Stock photography from sites like iStock, Shutterstock or Fotolia are expensive and out of reach for many Web professionals. For those looking for an alternative, or who don't want to pay at all for a photo, Yahoo! added a new...

Big Winners and Big Losers for April 2009

As a Web professional, it's never a bad idea to take a broad look at where consumers (and your competition) are spending their time. So today we look at four online categories important to your business; social submission sites...

Yahoo! Gains Ground in Search Advertising

AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

Yahoo! Ads; Scheduling, Demographics, Better GEO

Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...

Publishers: Create Enhanced Listings in Yahoo!

Yahoo! has announced the ability for publishers to create enhanced listings to stand out among search results using SearchMonkey. The enhancements can include video, games and documents and are included after adding a few lines of...

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Yahoo Drops Minimum Bid

Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...

Yahoo! Index Update

Yahoo! rolled out some changes to its search index with "fresh web data" and updates to their crawling, indexing, and ranking algorithms over the last three to five days. Yahoo has had just two updates since last November...

Yahoo Monkeys with Facebook

I know, I know - again with the Yahoo! improvements. This time it's the search results that Yahoo!'s been monkeying around with. Yahoo! is now presenting Facebook profiles within search results - but the good times don't...

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