Posts tagged yahoo&pageindex=8 RSS

Yahoo! Gains Ground in Search Advertising

AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

Yahoo! Ads; Scheduling, Demographics, Better GEO

Not to be outdone by Google's foray into behavioral advertising, Yahoo! too is now enabling advertisers to target audiences with a lot more control with demographic targeting, ad scheduling (dayparting) and enhanced ZIP-level geo...

Publishers: Create Enhanced Listings in Yahoo!

Yahoo! has announced the ability for publishers to create enhanced listings to stand out among search results using SearchMonkey. The enhancements can include video, games and documents and are included after adding a few lines of...

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Yahoo Drops Minimum Bid

Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...

Yahoo! Index Update

Yahoo! rolled out some changes to its search index with "fresh web data" and updates to their crawling, indexing, and ranking algorithms over the last three to five days. Yahoo has had just two updates since last November...

Yahoo Monkeys with Facebook

I know, I know - again with the Yahoo! improvements. This time it's the search results that Yahoo!'s been monkeying around with. Yahoo! is now presenting Facebook profiles within search results - but the good times don't...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

Tiered Pricing for Yahoo Boss Search

You might have noticed that Yahoo Boss made its way into the feature article for February in a sidebar on site search options. If you're unfamiliar with Boss, it enables developers to use Web results from Yahoo's main search...

Size of the Internet Audience

Comscore reported last week that the total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008. The Asia-Pacific region accounted for the highest share of global Internet...

Comscore Top 50 - November '08

Digital measurement company Comscore released its monthly analysis of U.S. consumer activity at the top online properties for November 2008. The start of the holiday shopping season drove Web users to retail sites, pushing the toy...

Not Appearing in Yahoo!? It's Your Fault

Whatever happened to the customer is always right? Take heed - if someone says your service is broken (even if it's not), you may just want to listen, not point fingers, and take the heat. Otherwise, you'll risk some negative...

AdGooRoo Mid-Quarter Search Advertising Report

A report released today by AdGooroo indicates that Google had huge fourth quarter advertiser gains, while Yahoo! continued to lose advertiser share. “Google’s active advertiser count is a whopping 54.9% higher than it was...

YouTube Ups the Advertising Ante

You don't need to be reminded about the proliferation of online video and what it can do for your business. The trick has always been how to get those millions of eyeballs on your video and, ultimately, to your website. YouTube...

Don't Count Out Yahoo!

TechCrunch has reported that the lastest video market share figures for September from Nielsen Online’s VideoCensus have been leaked. The big news is that Yahoo! had a 56% jump to 264 million videos streamed during the month...

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