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Posts tagged yahoo/sem RSS

Bing/Yahoo Migration - In the Trenches

There has been a shortage of useful information for search marketers related to the Bing/Yahoo advertising migration - that fortunately is starting to change as agencies and advertisers dig in to the modified platform. Search marketing...

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Yahoo Offers Minimum Bids Webinar

If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims...

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Paid Search, Traffic Syndication and the Big Three

One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...

No More Fixed Bids at Yahoo!

Yahoo announced that stating today, minimum bids will no longer be fixed at $0.10. Advertisers will being noticed new minimum bids on some keywords - your minimum bids can be lower or higher than the $0.10 minimum. There have been...

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No More Fixed $0.10 Bids at Yahoo

Minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10 for Yahoo Search Marketing advertisers. The new minimum bids can be lower or higher than $.10. Content Match minimum bids currently however will...

Explaining Unexpected Traffic Surges

The Yahoo! Search Marketing blog has a thoughtful post for search marketers on three questions to ask when unexpected traffic surges occur . 1) Have you changed anything in your account recently? Adding keywords and changing bids can...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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