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2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

Yelp Gift Certificates for Small Biz

It’s been quite a while since we last covered Yelp, but the local Web darling made an announcement last month that may just bring it back to our collective attention. Yelp, which already offers a deals solution, introduced a...

Get Ready for More Fake Online Reviews

Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only...

Bing and Yelp Team Up to Take on Google Places

Last week, Microsoft’s Bing search engine announced a huge partnership with user review and recommendations site Yelp that could help position both companies to overthrow their common nemesis, Google, and its Google Places service...

Local Web Marketing - 20 Minutes Per Day

Everyone on the Internet seems to be going local these days, and it seems to be the key to success for many small business with a Web presence – especially companies that focus primarily on their brick-and-mortar stores. In a...

Social Values

Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...

Want Fair Reviews? Go to Yelp.

According to a study titled Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews , by economics professor Zhongmin Wang, Yelp.com offers the most balanced business reviews when...

Managing Crisis Control

Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed server (affecting thousands). It could even be one little word, as was the case when a Chrysler social media representative...

20 User Review Websites Critical to Small Business

According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses...

Yelp a Treasure Trove for Mobile Marketers

Yelp, one of the Web’s most popular destinations for online reviews of local businesses, recently released some powerful data for would-be mobile marketers. Based on activity in December 2010, the company recently announced that...

The Yelp Factor

Have you been doubting Yelp? It's certainly got its fair share of competition in the check in and review spaces, but despite some hiccups related to its review practices, Yelp is growing at a rapid clip. Yelp released some growth...

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Yelp Gets Check-In Rewards

Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers. The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to...

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Is Facebook becoming the new Foursquare or Yelp?

How companies need to re-think their customer review strategy : By Scott Esmond and Tony Felice : In a matter of weeks, Facebook became much more than a place where old high school friends keep in touch or talk about things that they...

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Yelp Makes Changes, Reacts to Complaints From Businesses

In response to increasing criticism from small businesses dissatisfied with Yelp’s review practices — including a class action lawsuit and widespread “conspiracy theories” — the community ratings and review...

Social & Local; Now More Than Ever

Just a quick note: Yelp announced a new feature which makes social media more relevant to your offline (local) business than ever before. The new feature lets users share Yelp reviews with Facebook and Twitter. It's easy to imagine...

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