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Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...
Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed server (affecting thousands). It could even be one little word, as was the case when a Chrysler social media representative...
According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses...
Just a quick note: Yelp announced a new feature which makes social media more relevant to your offline (local) business than ever before. The new feature lets users share Yelp reviews with Facebook and Twitter. It's easy to imagine...
If you're a local business owner looking to capitalize on the boom in social media marketing, look no further than MapQuest. Yes, Mapquest. The once-leading map site, since displaced by Google Maps, has recently added a local Twitter...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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