Posts tagged yesmail RSS

Don’t Forget the Dumb Phones: The Dos and Don’ts of SMS Marketing

:: By Amy McNeil of Yesmail :: From Apple to Android, classic flip phones are considered things of the past. In a marketer’s eyes, these so-called “dumb phones” lack the capability to access email, social networks...

“Never Active” Subscribers at an All-Time Low

Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before. In fact, the company’s mid-year Email Marketing Compass report found that for the first time,...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

Facebook Follower Rates Have Plateaued

By far, Facebook is the most popular social channel by brand engagement. In fact, according to a Yesmail analysis of brands across five retail categories, 98 percent of retail brands maintain a presence on the social network. Despite...

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How Instagram Creates Insta-Growth for Brands

:: By Bob Sybydlo, Yesmail :: From Polaroid to disposable, digital to film, photography has always been a stunning way to capture life’s best moments. In the 21st century, moving beyond photo albums and mom’s scrapbooks...

Responsive Emails Start to Pay Off

Mobile email conversion rates jumped in a big way last year - and that's simply because marketers are starting to get with the program. A new benchmark report from email marketing solutions provider Yesmail has found that brands'...

Are You Awesome @ Email Marketing?

If you send any email whatsoever (transactional or marketing), then you're going to want to check out the latest report from YesMail Interactive which provides recent benchmarks on open and click rates. YesMail indicated that despite...

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Gmail Users are the Most Engaged Among the Big 4

Even with all the changes that Google has made to their Gmail service (from allow images automatically to introducing a tabbed inbox), new research suggests that Gmail has the most engaged user base among the four major email providers...

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Online Commerce from A to Z

Website Magazine editors hit the aisles at Shop.org in our hometown of Chicago last week, and as most of our readers would expect, the buzzwords surrounding the annual summit were similar to what we’ve been hearing all year:...

Scalable vs. Responsive Email Design

According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year. These consumer consumption habits have plenty...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

Powering Interaction with Email Marketing Optimization

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...

Facebook Engagement Ideas

Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...

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