Posts tagged yesmail RSS

Are You Awesome @ Email Marketing?

If you send any email whatsoever (transactional or marketing), then you're going to want to check out the latest report from YesMail Interactive which provides recent benchmarks on open and click rates. YesMail indicated that despite...

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Gmail Users are the Most Engaged Among the Big 4

Even with all the changes that Google has made to their Gmail service (from allow images automatically to introducing a tabbed inbox), new research suggests that Gmail has the most engaged user base among the four major email providers...

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Online Commerce from A to Z

Website Magazine editors hit the aisles at Shop.org in our hometown of Chicago last week, and as most of our readers would expect, the buzzwords surrounding the annual summit were similar to what we’ve been hearing all year:...

Scalable vs. Responsive Email Design

According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year. These consumer consumption habits have plenty...

Ad Retargeting by Email Arrives at YesMail with Trueffect

The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a provider of email marketing services for the enterprise, has partnered with first-party ad targeting and measurement outfit...

Powering Interaction with Email Marketing Optimization

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...

Facebook Engagement Ideas

Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...

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