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If you want to spice up your Web presence, it may be time to consider implementing a video strategy. If you aren't convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online content videos...
Google Trends began adding YouTube search data last month. The change will enable video publishers to more accurately optimize videos for the search engines, but how can marketers use the data? Researchers will find data to help answer...
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...
In 2013, Web Retailers will focus on many things to achieve success - mobile design, search engine optimization, and the customer experience in general to name but a few. It's important to prioritize those digital efforts accordingly...
New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...
The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely...
If there is one network that I bet you wish you were more active and popular on, my guess would be YouTube (how did I do?). Unless you’re one of those Web workers that uses video predominantly, then you’re probably just...
As the world becomes more connected, so do consumers. For small businesses, this presents an era of unique challenges. And, although the world of online marketing may appear cumbersome, small businesses should not be so easily dismayed...
A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...
CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store. This new feature will allow CafePress Shop owners to obtain more conversions by displaying merchandise on their YouTube channels...
Although it rolled out YouTube support back in August, the main focus of Pinterest has remained on photo pinning and sharing. However, the company recently announced its integration with Vimeo, which, like its YouTube deal, will allow...
The YouTube algorithm that presents suggested and recommended videos to users throughout its site has changed. Previously, as a way to promote channels, YouTube chose recommended videos based on how many people clicked on a specific...
Comscore released data from its Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos in January 2012. As you might imagine, the usual suspects round out the top few spots. Google Sites...
Youtube is rolling out a redesign today and it is easily the most significant since the site's launch in 2006. The new design offers a completely new home page experience for users which integrates deeply with Google+ and other...
YouTube is, in no uncertain terms, a cultural phenomenon. The site is visited by millions of visitors from around the world every hour and has become the primary source for sharing video content on the Web for everyone from major global...
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