Posts tagged youtube&pageindex=1 RSS

YouTube Unveils Donation Cards

YouTube is helping creators raise money for their favorite causes with a new feature called donation cards. To leverage the feature, creators simply need to add a donation card from within the YouTube video manager and pick a U.S....

The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Google Enhances TrueView Ads

Google is enhancing its TrueView ad solution to provide brands with greater interactivity and more accurate accounting of audience engagement. TrueView ads were introduced five years ago to give users the choice to watch or skip ads...

Google Begins Encoding YouTube Videos in VP9

Google announced it has begun encoding YouTube videos in VP9, the open-source codec that offers HD and even 4K quality with lower bandwidth usage. While VP9 uses the same basic blueprint as other codecs, there are several improvements...

Have You Thought About Captioning That YouTube Video?

Web users are flocking to videos like never before - watching hundreds of millions of hours of videos each day on YouTube alone. This makes getting your video seen an uphill battle. One often overlooked tactic to YouTube optimization...

YouTube Video Annotations Evolve

Many YouTube creators leverage annotations to add clickable text overlays to their video, but now the video-based social network is unveiling a new way for creators to engage their audience. The new feature, dubbed cards, can be leveraged...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

Google Unveils Chinese Language Developer Channel

Google has launched a Chinese version of its Google Developer channel on YouTube in order to make it easier for developers in China to learn more about Google services and technologies. The new channel includes original content in...

YouTube Audience Buying & Content Targeting

Outrigger Media is now enabling advertisers on its OpenSlate platform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data. With a great deal of attention being paid to...

Corporate SEO Checklist for Your YouTube Video

:: By Ryan Chester, AnnexCore.com :: Imagine if the Amazon River was filled with gold and you could divert it to your backyard. Well that is what YouTube has recently become, a goldmine of traffic. It offers a great opportunity to...

YouTube Rolls Out New GIF Creator

It’s no secret , video helps brands to inspire consumer engagement. One of the most popular types of video on the Internet comes in the form of short snippets called “GIFs” that last just a few seconds. While there...

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How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

Video Analytics Go Real Time at YouTube

Video publishers distributing their digital content assets on YouTube now have access to real-time statistics about video views. When logged in as a content owner, the new YouTube Realtime report shows estimated views data for the...

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