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Web Trends Marketing Lab

Measuring online engagement is sort of like herding cats  - just when you think you've got everything grouped just so - along comes a whole new herd to bring into the fold.

WebTrends has just this week released the second version of its Marketing Lab product and I had the opportunity to speak with Matt Langie of WebTrends this morning at Ad:Tech.

In the new version of the company's year-old product suite for parsing visitor-level data, user behaviors are assigned points that can accrue to tabulate engagement using a WebTrends Score. For example, a visitor to a travel site will accrue points for conducting searches for particular destinations and visiting associated pages. Post-visit contact, including e-mail, can then target the user with an offer based on recent visits and determined likelihood to convert.

"It helps you look at engagement in a way not defined by some of the traditional parameters," said Langie, Project Manager at WebTrends.

The new scoring system reflects a trend in metrics to measure user activity, rather than just page views. Nielsen//NetRatings recently pushed a metric based on time spent while comScore last week said it would separate heavy from medium and light Internet users. ComScore also plans to make active time-spent data available to clients. The advantage of WebTrends Score is clients can set their own criteria, creating a dynamic metric to guide communications with customers.

A closer look at the solutions shows that users of the platform can combine online behavior with offline customer data to build user profiles over time. The result is that you can rank visitors (interaction scores) over multiple visits to identify the most engaged visitors and then market to their interests specificially. Behavioral tools and solutions enable Web business owners to take action from the visitor intelligence they gather, and in the end that will result in more visitors coming to your site.




Google Unveils Campaign Optimizer

The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, ad text, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

The Campaign Optimizer may propose any combination of the following changes, depending on what is appropriate for your campaign:

    * Change daily budget. Budget adjustments can affect your ad visibility and bring you more targeted traffic.
    * Add new keywords. The Campaign Optimizer proposes targeted keywords that relate to your landing page.
    * Delete keywords. If the Campaign Optimizer identifies poorly performing keywords, it may propose removing them.
    * Change keyword matching options. The right matching option can help you reach customers more effectively.
    * Adjust keyword cost-per-click (CPC) bids. Your CPC bid (in addition to your ad quality) affects your ad position.
    * Edit ad text. The Campaign Optimizer may suggest changes to make your ad text more effective.


You can use the Campaign Optimizer as often as you wish. However, to receive an optimal proposal for your campaign, we recommend using it no more than once every two weeks. This allows the Campaign Optimizer to draw upon two full weeks of your campaign performance.


How to Get BackLinks

The one thing that consistently brings in large amounts of traffic and garners backlinks in the process is the creation of a good tutorial. Make sure the tutorial is somehow related to your niche. Even the most boring of niches can come up with some kind of interesting tutorial.

1. Use lots of photographs and/or illustrations. Document every step of the tutorial with a picture to illustrate the point.
2. Assume the reader knows nothing. Give them details about the process. Doing so helps the reader, makes your tutorial more linkable, and gives search engines lots of juicy text to chew on.
3. If possible, include a link at the bottom of the tutorial to another portion of your site where they can get more information, learn more, or expand their knowledge of the broader subject.
4. Socialize the tutorial. Once written, get it into the social network mix.

Once you’ve gotten good traction with a tutorial, your mind will begin to explode with new ideas. I won’t give away all of the ideas my mind came up with.

 



Podcasting Strategies For Newbies

http://feeds.feedburner.com/~r/SocialMediaMarketing/~3/139628915/starting-podcast-start-here.html


Personalization Tools For Any Site

http://feeds.feedburner.com/~r/Techcrunch/~3/139857194/


 

Companies Starting To Get RSS

http://www.webinknow.com/2007/07/sun-microsystem.html

http://feeds.feedburner.com/~r/typepad/liam/morrison/~3/139225777/promoting-your-.html

http://feeds.feedburner.com/~r/Biznology/~3/139701900/newsletter.html


My Very Favorite Ad:Tech Exhibitor


Maximizing Social Media Participation

http://feeds.feedburner.com/~r/YPN/~3/139307687/

http://catherineseda.blogspot.com/2007/07/want-more-business-answer-question.html


hCard Microformat

http://googlesystem.blogspot.com/2007/08/google-maps-adds-support-for-hcard.html



Comscore Tracking Hardware Configs, Software Usage

http://feeds.feedburner.com/~r/comscore/~3/139675346/release.asp


Protection for Bloggers

http://news.com.com/House+panel+approves+legal+shield+for+bloggers/2100-1028_3-6200188.html?part=rss&tag=2547-1023_3-0-5&subj=news


How To: Get Invited to Beta-Tests Early

http://feeds.downloadsquad.com/~r/weblogsinc/downloadsquad/~3/138956443/


http://feeds.downloadsquad.com/~r/weblogsinc/downloadsquad/~3/139238375/


Inappropriate Emoticons

http://www.nytimes.com/2007/07/29/fashion/29emoticon.html?_r=1&oref=slogin


 

 


Symantec and Small Business

http://news.yahoo.com/s/nf/20070801/tc_nf/54311

 



Finding Your Stolen Content

When someone steal, poaches, or even repurposes your content - everyone loses. That includes you (the original content creator), the site publishing it (which will be penalized accordingly) and of course the user as they will be under the assumption that where (the website) they read the article is the true source of the idea or meme.

If you're concerned that someone may be using your content without your permission but simply don't know how to find out where, Copyscape is an amazing resource which makes finding stolen content much easier.

After each issue is published online I routinely check to see who's sending traffic to this website and then compare it to Copyscape results in a quick side by side glance. If I find that

http://lorelle.wordpress.com/2006/04/11/finding-stolen-content-and-copyright-infringements

 

If you're concerned that someone may be using your content without your permission but simply don't know how to find out where, there are a few resources available which make finding stolen content a little easier.

http://www.webconfs.com/similar-page-checker.php


 

 


GoogleSlapped

You may have heard of Answers.com rude awakening last week when they lost a hefty portion  (28%) of their natural search traffic from Google. Of course, the


Yelp API Great For Local Sites

http://www.yelp.com/developers/documentation/search_api

 


Product Categories Effect Different Discount Terms

http://weblogs.hitwise.com/sandra-hanchard/2007/08/whats_vintage_vs_whats_cheap.html

http://www.marketingvox.com/archives/2007/08/05/hitwise-product-categories-effect-different-discount-terms/?rss1


http://www.webinknow.com/2007/08/8-tips-to-make-.html

8 tips to make your YouTube video go viral


http://www.downloadsquad.com/2007/08/05/tagline-randomizer-for-wordpress/

Tagline Randomizer for WordPress


 

http://www.hostm.com/css/


When I first read that, I was a bit shocked — why would a company want to integrate with YouTube, especially since most are either considering or have already blocked the website from their network? After thinking a while, I came to the conclusion that there are several uses for an enterprise version of YouTube that could make it worthwhile.

Training Videos
Companies are usually responsible for training new hires and even long time employees who are simply moving to new positions. This never ending process takes a lot of man hours that could be better spent in other areas of the organization. It would be easy to create training videos once and upload them to your corporate training application (YouTube) — allowing you to allocate resources more efficiently.

Corporate Culture
Many organizations pride themselves on their culture. Having a central place to foster that attitude in a fun and engaging way could keep things moving in the right direction. Why not give employees the ability to create their own departmental vlog or upload their bonk videos?

Public Relations
A customer facing YouTube could be an interesting way for companies to get information out the door. Product announcements with video demos may be the new press release — check out Google's latest feature in Google Maps on their own custom page.


http://courtneytuttle.com/
http://profil.es/




internet advertising
advertising
advertising agency
online advertisement
web hosting
web design
create a web site
web site promotion
website design
flash web site template
blogging
blog
programming
marketing
direct marketing
design software





Peek At Yourself

With data showing that 30% of all searches on Google or Yahoo are for specific people or at least people-related, a number of start-ups have launched looking to build a search engine built entirely amongst people. While Google has a breadth of information and indexes a tremendous amount of data, figuring out which “John Smith” you are looking for can be an almost impossible task. So for the 99.9% of individuals who aren’t celebrities, sites like PeekYou.com have sprung up. The new site which recently launched in Beta has already begun indexing more than 50 million people profiles around the web, utilizing social networking sites, tagging known online aliases to unite a person’s entire web profile under a single entity.

PeekYou is the latest in a series of numerous start ups sites that have looked to develop what they see as Google’s main failing as a search engine, namely the ability to differentiate and streamline people search. Other players in the space include Spock, ZoomInfo and Wink.


Business.com vs. OnlyBusiness.com

You may have heard by now that Business.com was sold (or is being sold) to RH Donnelly for a whopping $350 million. If you're as confused as I am why a respected company like RH Donnelly would buy a company whose revenue is a paltry $15 million annually, stop wondering, because as far as I can tell it must be the summer heat.

While it's true that Business.com is one of the great domain names in the history of the Web, and yes, they do actually have a business model (directory listings, PPC listings, probably some content licensing, etc.), you probably already know (or should know) that there are alternatives.

One such company is OnlyBusiness.com.

"As a collarborative, web-based business and community platform, the goal of Only Business.com is to provide all the products, services, features and functions that a typical business would need to build a financially successfulonline channel for their organization," explains OnlyBusiness.com CEO, Daniel Keyerov. "With this platform, even a non-technical person can build n online business, and manage and market it in minutes, without any of the high costs and massive time requrement tyupically associated with building an online business."



1) What are "Private Label Rights"
3) The Adsense Exodus - 5 Reasons Publishers Are Leaving Google
3) In Pursuit of An Online Mentor
4) No Shortage of "Local" Portals
5) Pownce, Jaiku and Twitter



 




 

When I first read that, I was a bit shocked — why would a company want to integrate with YouTube, especially since most are either considering or have already blocked the website from their network? After thinking a while, I came to the conclusion that there are several uses for an enterprise version of YouTube that could make it worthwhile.


Training Videos
Companies are usually responsible for training new hires and even long time employees who are simply moving to new positions. This never ending process takes a lot of man hours that could be better spent in other areas of the organization. It would be easy to create training videos once and upload them to your corporate training application (YouTube) — allowing you to allocate resources more efficiently.


Corporate Culture
Many organizations pride themselves on their culture. Having a central place to foster that attitude in a fun and engaging way could keep things moving in the right direction. Why not give employees the ability to create their own departmental vlog or upload their bonk videos?


Public Relations
A customer facing YouTube could be an interesting way for companies to get information out the door. Product announcements with video demos may be the new press release — check out Google's latest feature in Google Maps on their own custom page.
 


Editors Letter: Inside The Online World

In a 2000, New York Times interview, Netscape co-founder Marc
Andreessen said, “At the end of the day the Internet is still all about
software.” That is the focus of this issue — that with all the tips,
techniques and tactics we have provided Website Magazine readers
since our launch, the fact remains that software powers success (or
failure) on the Internet. Choose platforms and applications wisely
based on your needs and expectations and you’ll reap the rewards.
Fail at the research involved in identifying your needs and you will
end up with a program that does little more than take up space on
your Web server.

Not a day passes at Website Magazine when we don’t receive an
email asking our opinion on the best software to choose or whether
we have heard about a specific platform. The feature article of this
issue is “5 on 5” and should act as a guide to choosing some of the
most popular software solutions needed by website owners, as well
as a comparison of some of our favorites. We hope you find as
much value in it as we enjoyed developing it for you, our readers.

But this issue is not just about software. Once again, we’ve brought
in some of the Web’s leading business people to address the issues
that are most important to website owners. Website Magazine has
tackled subjects such as Universal Search, mobile Web preparation,
some legal aspects of Web promotion, social media measurement
and, as always, a whole lot more.

Best Web Wishes,
Peter Prestipino— Editor in Chief
Peter@WebsiteMagazine.com

 

 

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