#1 What makes a directory link worthy?
Since Google is doing such a good job with quality of search not very many
people are using directories for searching. The ranking weight directory links
pass is one of the values that make having your site in directory worthwhile.
With most SEO experts holding that Google Pagerank has little or no ranking
weight and with trust ranking getting a bigger piece of the ranking pie, one
good way to rate the value of a directory is the trust weight that the
directories outbound links pass. The more links from Yahoo directory, Open
Project Directory (DMOZ), educational and government sites a Web directory has
the greater trust value a link from that directory will have.
List of 40
top directories rated by Inbound Link Quality
#2 What percentage of paid directory links versus free links would you
We saw reciprocal links take a huge hammering in the Google Jagger 1-2-3 update
in Oct/Nov 2005. 2-way and 3-way reciprocal links, and closed reciprocal
networks had gone thought a process of being devalued for quite some time prior
to this update. In the Jagger update there were reports in the SEO forums of a
lot of Website falling out of the Google index that had been ranking mostly on
the power of the reciprocal links they had obtained.
When we look around at the next most misused type of links it looks pretty
clear that directories are due to take a big hit soon. There are a huge numbers
of directories being released every month. They start out as free directories to
get filler sites and then before a PR export high value PR links are purchased
and after the PR export day the directories are change from free to paid
Usually these low quality directories accept any site long as they will pay
and typically there is little or no editorial control and the anchor text in the
links they give are usually keyword stuffed.
Some SEO experts have forwarded the idea of antitrust or of negative
trustrank. This theory holds that large number of low quality inbound links
negatively effects the value of the quality inbound links a site has.For this reason I would suggest caution in running out and buying a
submission package to 500 to 1000 free directories.
Further reading on antitrust.
#3 What is the most valuable link? The least valuable?
Well you would have to say the most valuable link is going to be the one that
bring you the most convertible traffic. Whether that’s from link click-through
or from the ranking weigh that the link passes to your site which gives you a
higher position in the SERP which in turn brings you that end-all convertible
So I guess one-way, permanent, relevant, highly trusted links are the best and
two-way, un-relevant, un-trusted are going to have the least value.
#4 What are some new methods of attaining inbound links?
Well I don’t know how new I could call this one but get a blog up with your
main keywords in the blog URL, and in the blog category, in the blog title, and
then blog for 2 or 3 months and submit the blog to Robins list of 166 Best Blog
Let’s not forget the best old method of getting good links which is quality
unique content and resources. I attributive the success of my SEO Company site
to my SEO Tools Directory, my Web Directory lists, and my PR update history
#5 How important are variances in anchor text?
If you want the links to count it’s very important. Make them look as
natural as possible. Even the natural links that you are getting you should
change up your sample link-to-my-site code every month or so. Do up a 12 month
script so the anchor text is rotated monthly or other wise you will forget to
#6 Are link farms dead?
While link farms my not be dead they have always been deadly. If the search
engines don’t pick them up your competition will as soon as you start to rank
high and you can be sure they will let the search engines know. If you are going
to interlink sites you own, don’t use keyword rich anchor text. Put the domain
name in there so it will be clear to Matt Cutts and his banning crew they are
there for navigation not for ranking.
Also don’t hide your whois information and think you can get away with it.
Sooner or later you will appear on the radar screen of Google.
The Internet would be a better place if people build quality unique resources
instead of sites to farm links from.