Use these Local Pay Per Click Organization Techniques
and Stay on Top of your Ad Campaign!
Using local Pay Per Click (PPC) advertising is a very dynamic and
cost-effective way to drive local business to your website and your door. But in
order to be successful with local PPC and save money at the same time, you’ll
have to experiment with your ads and keywords regularly and eliminate those
which don’t produce results. With different ads running using different keyword
selections, this is much easier said than done but these Pay Per Click
organization techniques will simplify the process for you and save you money in
the short- and long-term!
These Simple Techniques will Save you Time and Money
Use your reports! – You’ll get regular reports with lots of helpful
information about how much each ad costs, click-through rates, underperforming
ads, and so on. These are the most useful organization tools of all because they
tell you which ads are working and which aren’t. These reports are the
foundation of any PPC ad campaign so use them to compare and contrast results
each time you get one.
Eliminate keywords that aren’t effective – Your research will help inform
your choices on which keywords and phrases get results but PPC is very dynamic
and changing all the time so be prepared to move swiftly and eliminate keywords
that are underperforming.
Test and delete – To get the most out of local PPC for the least money,
you should always be trying new ads with different titles, ad copy, calls to
action, etc. You have to experiment to see what works and what does not. If an
ad isn’t getting results, discontinue it and put it on a separate list so you
don’t put it back into circulation.
Follow the trends – in the ads, search engines, and in your industry and
stay abreast of these changes as they occur. Look for new buzzwords you can use
in your ads and keywords and discontinue ads that feature outdated content.
These techniques may seem elementary but they’re useful for organizing PPC
campaigns of any size in any industry. Keeping yourself and your PPC ads
organized early and often will not only save you time but also save you a
substantial sum of money that you can use to explore other PPC ad opportunities!
About the Author: Nick Stamoulis is the President of
Marketing who is Website Magazine's “Local Thursdays” weekly contributor.