posted on Friday, May 02, 2008 8:01 AM
by
PetePrestipino
VisualCalc AdWords Dashboard
Elegant and Understandable PPC Reporting
Readers of Website Magazine’s May issue were treated to an article that provided
insights into which worked better: pay per click advertising or search engine
optimization? The Engine Ready report cited in that article noted PPC as the
traffic source yielding the best results. To find the reason why many fail or
become discouraged with the performance of their PPC campaign we often need look
no further than our own expertise with analytics. There are solutions available
that can make understanding the performance of paid advertising campaigns much
easier – one such solution is the VisualCalc (VisualCalc.com) AdWords Dashboard.
The VisualCalc AdWords Dashboard (other PPC providers are supported as
well) is a Web-based analytics solution that presents complex data into
interactive, elegant and understandable graphs and charts to explore key
performance indicators such as clicks vs. impressions, keyword CTR and more. And
when the data changes, so do the charts and graphs with no reporting lag-time.
This real-time access to key metrics reveals the performance of campaigns and
answers important questions, such as which ad groups perform best, how
impressions, clicks, conversions and sales are trending over time, and even
causal factors behind changes in account performance.
Advertisers that use the system (pricing starts at $50 per month or $500
per year) are able to identify potential problems and act on opportunities that
may arise for the benefit of their online business ROI and the effectiveness of
PPC programs.
But don’t Google and other PPC providers offer detailed account reporting
already? Of course! The problem is, this raw data is often cumbersome to get
through and often, by the time you’ve mastered the ins and outs of PPC analysis,
you have already used up your budget. Exploring alternate solutions, especially
if you are just getting started, may be the way to go and VisualCalc makes it
easy.