posted on Thursday, May 01, 2008 1:43 PM
by
PetePrestipino
Web Design Agreements
By Jeffrey Cohen

This month Internet Litigators has been presented with several issues
involving website development and design. We represent both designers and
webmasters regularly so our experience and comments on this issue are intended
to address both sides of this deal. While the examples here are presented from
the website owner's point of view, a good agreement protects both parties.
Put it in Writing
This may seem obvious but we have been presented with many situations when
work was done without a written agreement, or an agreement existed but was never
signed. The process of negotiating the agreement is an excellent way to ensure
that all parties involved understand what is being promised.
Be sure that the agreement is signed by all parties. Keep a copy for your
reference in the event that you should ever need it during the course of the
project or at any time afterwards.
Read, Understand, Negotiate and THEN Sign
Typically, the designer provides the form of agreement for Web
design services, usually drafted by an attorney. As would be expected,
when a designer hires an attorney to prepare such an agreement, the terms will
most likely favor the designer — sometimes strongly and sometimes unfairly. An
astonishingly high number of agreements we have seen, particularly those that
appear somewhat informal are filled with terms that should send a website owner
running.
It is not uncommon — particularly for smaller projects — to have people
tell us that they simply didn’t read the agreement and instead relied upon what
they were told by the designer. This is a poor practice for a number of reasons,
not the least of which is the fact that many design agreements contain a
standard provision stating that anything you have been told in negotiations by
the designer is irrelevant — that the written agreement terms are all that
matters.
By way of illustration, we recently were provided with an agreement filled
with unfair (and in one instance unlawful) provisions. We made significant
changes for our webmaster client, making the agreement fair and forcing the
designer to take responsibility for his work. We expected the designer to flatly
refuse the new terms but, to our surprise the designer signed the agreement
including all of our changes — it seemed as though he didn’t bother reading it!
The point is that when there is a term in an agreement that you do not
like, don’t be afraid to make a change. Remember that you are the customer and
the designer needs your business. If a sticking point arises, be certain that
you understand the explanation. If the explanation does not make sense do not
sign the agreement. If the designer offers an explanation of the term, put it in
the agreement or ask that it be put in another writing.
Below are five important issues to consider for every webmaster
entering into a design agreement:
Issues For Web Professionals
1 – The Payment Terms
Pay special attention to the payment terms. The services provided can
be limited, for example, to a number of hours or pages. The terms can authorize
the designer to perform additional work over and above the contract price and
bill you for it. Any extra work should be subject to your approval only.
2 – Scope of the Assignment
Be certain that your agreement clearly and accurately states what you
expect from the designer. Consider specific references to the number of pages,
any special coding (flash etc), services that you expect to be included and any
promises that have been made by the designer.
3 – Completion Date
Define a clearly stated completion date. Watch out for complicated terms
that allow the designer to delay completion indefinitely.
4 – Final Approval
Make sure that before final payment is due that you have the
opportunity for final approval of the website. Ideally, this approval should be
given throughout or in stages so that you remain involved with the project. If
the design or any component thereof does not meet your approval, promptly notify
the designer of your exact concerns. Be certain that there is no penalty to you
or requirement to pay until the site meets your approval and functions the way
it is supposed to on your selected hosting provider or server.
5 – Copyright
This can be a complicated issue. In general terms, you want to be certain
that you own the completed site. Rights less than ownership including a license
to use the site are limited rights and may not allow you to use the site or all
of its components the way that you want and could subject you to additional fees
or costs. An unfair license agreement could force you into an ongoing
relationship with the designer. Language such as “work for hire” can drastically
change the nature of the rights vested in either party. Seek legal advice when
you are not absolutely clear as to your specific situation.
Read more from Jeff Cohen on Web Design Agreements for Web Designers
About the Author: Jeffrey Cohen is a Partner in the Law offices of
Chapman, Glucksman & Dean in Los Angeles, California. He chairs the firm’s
Internet & Technology Practice Group and represents Internet companies
nationwide on all business law issues. He is also the director of
InternetLitigators.
This article neither constitutes legal advice nor creates
an attorney client privilege with the reader.