The following are articles related to Online business management from the
archives of Website Magazine. These articles are ordered by the date they appear
in the print edition of Website Magazine (the last article in this list is the
most recent). For daily coverage of all things Web related including online
business management, please visit the
Website Magazine
Daily Blog.
Articles on Web Business Management From the
February 2007 Issue of Website Magazine-
Pinpointing Search Performance with Analytics : A major benefit of
search marketing is its accountability through campaign performance
tracking. The returns on precise measurement can be significant when it
comes to campaign performance. For instance, you can track competitor search
performance to understand how to leverage their strengths and weaknesses to
your own advantage.
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Capitalize on Your Data with Predictive Analytics : Attracting and
retaining customers is the primary goal of any business, be it a major
corporation or a small, at home enterprise. One of the advantages of
Web-based business is the availability of key data from which to measure
performance. There exists one of these processes that can analyze buyers’
profiles, allowing marketers and managers to predict consumer preferences on
an individual basis. It’s called Predictive Analytics.
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Legal-Ease: Domain Name Rights : Website Magazine asks Jeffrey Cohen
(see bio below) some common questions about Cybersquatting and domain name
rights to help clear up the often murky waters of Internet law.
Website Magazine on Web Business Management - November 2007
Website Magazine on Web Business Management - August 2007
Web Business Management Articles From Previous Issues of Website Magazine