posted on Monday, February 18, 2008 12:46 PM
by
PetePrestipino
Website Magazine Articles on Internet Advertising
The following are articles related to Web publishing from the archives of
Website Magazine. These articles are ordered by the date they appear in the
print edition of Website Magazine (the last article in this list is the most
recent). For daily coverage of all things Web related including online
publishing, please visit the
Website Magazine
Daily Blog.
Recent Articles on Internet Advertising from the February 2008 Issue
of Website Magazine:
Managing Your PPC Campaign Budget : Although no one can explicitly tell you
how much money you should be allotting to a certain keyword, or how much to
designate for each search engine, there are a few best practices and industry
insights that can guide you in determining where your budget should go and why.
PPC Accountability : Is Tracking ROI Actually Hurting Your Business?
For e-commerce companies and Internet retailers, measuring and managing
return-on-investment (ROI) seems to be the Holy Grail of pay-per-click (PPC)
accountability. Everyone seems to be working toward the day when they can
measure and adjust their PPC campaigns by the actual
profit-contribution-per-dollar-spent.
Articles on Internet Advertising from the November 2007 Issue of Website
Magazine:
Articles on Internet Advertising from the August 2007 issue of Website
Magazine:
Archived articles on Internet Advertising from WM: