'Net Features

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Bring Content Marketing Functionality to Your Blog

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...

Unicorn Expands Ad Opportunities for Video Publishers

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media . If you’ve never heard of Unicorn Media, it’s a company that provides...

No More Gender or Age Targeting in adCenter

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Online Ad Revenues Up More Than $1 Billion

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report. It is the highest first-quarter revenue ever measured by...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Maximize Ad Revenue with GeoEdge Analytics

The latest version of GeoEdge Analytics is aimed at global publishers and advertisers looking to improve their visibility, compliance performance and revenue. The solution works by leveraging the reach of GeoEdge ’s global proxy...

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

Finding Customers & Targeting Messages (Beginner)

:: THREE PRIMARY SOURCES OF WEB VISITOR ACQUISITION :: Where do Internet users come from? The real question is, where don't they? It is difficult to specify the total number of our future friends and website visitors at any given...

Changes Coming to Microsoft adCenter

Microsoft wrote today on its adCenter blog that budgeting improvements are on the way, a move it said was precipitated by recent user comments. The changes can be expected “in the coming days” and “will minimize the...

SMB's Don't Fear The Recession

The current economic climate doesn't seem to be scaring off small and medium businesses from advertising. According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The...

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