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The Magazine For Website Success

Get to Know Bing's Webmaster Guidelines

The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...

The SEO Zoo: Panda vs. Penguin

The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...

Google Offers Deep Look at Structured Data

With new websites popping up every single day, carefully crafted search engine optimization (SEO) practices are necessary for webmasters to make sure that their sites are still visible and don’t get buried by all of the new content...

Pages Not Indexed? Check Index Status in Webmaster Tools

One of the most common questions about search engine optimization is whether a page (and website) has been indexed by search engines. Google has just released a new feature dubbed Index Status in Webmaster Tools which shows just how...

Long-Tail Keyword Tips for Affiliates

Working within a niche industry as an affiliate marketer is very much a system of give-and-take that comes with potentially huge rewards. But it does not come without extraordinary effort on the part of the publisher. When affiliates...

Everflux SEO & Post Penguin Predictions

Google’s latest round of algorithm changes, which affects just 3 percent of queries, is now known as the Penguin update. The latest sweep of the SERPs penalized spinners and spammers , and sends a clear message about what the...

Blame it on Rio – Your New SEO Success, That is

Search marketing agency Covario has released a new business unit aimed at growing the market for its present SEO and social media software tools. Rio SEO will focus on serving the automation needs of in-house SEO managers extending...

50 Search Algo Changes from Google in March

Google once again released a roundup of search-quality changes that were made in March 2012. On the heels of its recent Panda update which occured in mid-March, many of the changes relate to the overall freshness of the indexes (including...

Google SEO: Algorithm Changes - February 2012

Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user...

On-Site SEO Audits

Search engine optimization isn’t what it used to be. Once the dominion of the marketing department and a few technical staffers, SEO now requires full participation from nearly every corner of the enterprise — from customer...

Universal Search & Digital Asset Optimization at Conductor

SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...

Driving Offline Sales with Generic Keywords

What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...

3 Key Steps to Optimize for Local Search

Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories -- but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements...

Essential SEO KPIs

Key performance indicators (KPI) are the only means by which any Web professional should be measuring SEO success. So, what are the right KPIs to use when measuring how well the techniques and tactics employed by in-house SEOs or consultants...

SEO and Directory Depth Factors

In honor of our most recent cover story on the modern elements of search engine optimization , it would prove useful to do a few case studies over the next few days to identify some of the other core elements of SEO that may have been...

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