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Measured By Unique Visitors Websites need media exposure ( of virtually any kind - small blogs or large international news portals ) as it ultimately leads to quality inbound links from authority sites (and let's not forget exposure...
For those who have followed traditional search engine optimization best practice guidelines over the years, Search Engine Academy co-founder and Website Magazine contributor John Alexander shares several key insights about the mechanics...
Much of what the SEO industry as a whole has proven true (or at least partly true) over time is that content is king. The verdict is still out on the degree that search engines currently rely on manipulate-able elements such as meta...
The importance of keywords and phrases in domains, subdomain, folders, & page names What impact do keywords in the domain have on placement in search engines? How about if they are in the subdomain or only in the page name? What...
The Website Magazine Editorial team has completed its November 2009 issue on E-mail marketing and that means one very important thing - the next issue ( on Search Engine Optimization and Search Marketing ) has entered the planning...
How much does Google use the keyword meta tag? Not at all according to a post today on the Webmaster Central Blog . Does that comes as a surprise to you? For many it won't but it's always nice to have some verification and...
The most important on-page ranking factors for placing competitively in search engine results pages (SERPs) include keyword use in the title tag, keywords in the domain (page names and folders too), keywords in the headline tags, within...
Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some...
In advance of the Search Engine Strategies conference in New York next week, SEO Samba, a search engine optimization automation platform (and don't forget CMS), has announced a new version of its solution which integrates a wider...
PeoplePond, a service which specializes in providing search engine optimized (SEO) profiles and online identity verification services for individuals, announced a PeoplePond WordPress plugin is now available. If you think it a pain...
Users of the immensely popular open-source content management system Joomla can SEO their websites with the help of a new product from Joomla software provider iJoomla. The iJoomla SEO extension for Joomla 1.5 (which sells for $69...
The length of search queries has increased over the past year according to HitWise (PDF). That's a meaningful bit of information for both publishers (affiliates) and advertisers - let's look at how to capitalize on this important...
In the fast paced world of the Web, it's pretty much a given that users will encounter 404 (page not found) errors. And if you're moving your website to a new domain or doing a major rebuild, the chances of that happening increase...
If you are responsible for optimizing a very large site (I've had this challenge personally), then you know that you make big changes (not small SEO modifications on a per page basis) and hope that best practices established by...
Last week's article on basic link building tactics and resolutions for 2009 discussed common tactics that each and every Web marketer should employ. Tactics such as press release distribution, guest authoring content, weblog commenting...
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