If you own a small business, you know how challenging it is to remain competitive. Financial resources for marketing are limited, as are the hours in your day to explore new ways for attracting local customers. By integrating Yahoo! Local as part of your marketing plans, you’ll make it much easier for local consumers to find your company’s goods and services. With Yahoo Local Search Marketing, you have plenty of options. Whether you want:

• A simple business listing to show up when local keywords and phrases are searched
• An enhanced listing with additional business info and customer reviews
• A comprehensive marketing approach with Pay Per Click advertising
• A marker on Yahoo! Maps with your business location
• Pay Per Click ads that are inexpensive, effective, and appear only for people in your area
• Keyword research assistance to help choose the most relevant keywords and phrases for your business
• Daily spending limits that help manage your online marketing budget
• A combination of these features and much more

One of the advantages of Yahoo! Local is that you are in control of how much time and money you want to spend on local online marketing while still getting ongoing support to use this dynamic form of marketing. So, you can take full advantage of your limited marketing budget while focusing on other important aspects of your business.

If you’re unfamiliar with local online marketing or Internet marketing in general, Yahoo! provides support every step of the way so that you can start slowly, spend only what you want to, learn how these strategies work together and separately to attract local traffic, and maintain control of your marketing at all times. If you own a small business, you owe it to yourself to check out Yahoo! Local and once you get started, you’ll soon see a measurable difference in your bottom line.

About the Author:
Nick Stamoulis is the President of the Search Engine Optimization Firm, Brick Marketing, a weekly contributor to Website Magazine's “Local Thursdays” and blogger of the Search Engine Optimization Journal.