Using Data to Competitive Advantage
Posted on 11.01.2005
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Your goals are to quickly find new consumers who are interested in your
brand and products, convert them into buyers and create a competitive
advantage. Today’s online channels and technologies allow you to
generate a significant volume of customers and valuable consumer data
like never before, but the important questions remain unanswered. What
are the best strategies for acquiring customers online? What data is
important? How should you store it and use it to guide your strategy.
In this session you will learn: · New approaches to online customer
acquisition where consumers request to be marketed to and marketers pay
only for the qualified leads they acquire · How to precisely target
millions of consumers over multiple online channels including email,
co-registration, vertically-targeted online properties and dynamic
polls · Techniques to convert customer data into a long-lasting
competitive advantage based on a survey by the Direct Marketing
Association and David Shepard Associates · How to convert the raw data
into meaningful insights about customers.
Read the Weblog POst about "Using Data To Your Competitive Advantage"
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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