'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Quick Conversion Rate Optimization Advice

Improving website conversions is an ongoing effort made by companies large and small (at least it should be). Knowing which elements will help improve the ratio of people coming to a site and ultimately buying, downloading, contacting...

4 Ways to Make Your Video Retargeting Campaign a Success

By Sarah Nochimowski, Marketing Director of Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity. Simply put, advertisers...

Strategic Use of 4 Business-Friendly WordPress Plugins

:: Dan Radak, Technivorz :: One of the most reliable and durable content management services in the world – WordPress - is still growing and developing innovative solutions for their clients. Regardless of the size and purpose...

10 Ways to Get More Instagram Followers

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform , and one of the top five social networks businesses use to market their websites. Through...

Evolving Security and Fraud Management

American Express has announced the acquisition of InAuth in an effort to enhance its fraud-prevention and security capabilities. The announcement follows last week's news that Visa had acquired Cardinal Commerce. As you might imagine...

This Holiday Season, Store Employees Need Help Too

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric...

Better Video Ad Formats for Mobile

Digital advertising solution Mixpo introduced two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, which will allow publishers to create new mobile video ad placements. Smartphone users hold their...

Block Ads from Fake News Sites

"Fake news" is a hot topic these days and businesses are increasingly concerned about the impact that it has on their advertising intiatives. Trust and transparency have long been considered fundamental elements of advertising...

Augmenting Real-World Experiences with Mobile

MomentFeed, which provides a mobile customer experience management solution for multi-location brands, has released a new version of its platform that includes several new dashboards designed to make it easier for brands to track their...

Facebook Poised to Threaten YouTube for Ad Dollars

Facebook is reportedly testing a dedicated video tab inside its mobile app among a beta group of users, and it could be a rather significant threat to the none other than YouTube, where many millions of ad dollars are spent each year...

7 SEO Mistakes to Stop for a Record Year

:: By Travis Bliffen, Stellar SEO :: Search engine optimization (SEO) can be complicated enough without adding in needless mistakes. Today we are going to cover seven mistakes you can eliminate to improve your SEO strategy in 2017...

File Sharing: Know What You're Clicking

Whether it’s creating an FTP site or leveraging one of the many available alternatives, file sharing is a necessary part of many people’s workdays so they know how time consuming the simple process can be. Seeking to displace...

Amazon's Just Walk Out Store Marries Sensors, Smartphones & Self-Service

We should have seen this coming. Amazon has announced "Just Walk Out" technology, which will power the future of brick-and-mortar shopping if it catches on - and really, how could it not? Let's back up. Amazon Go is roughly...

Amazon Cracking Down on Fake Reviews (Again)

Consumers trust the reviews they encounter on the Web. A recent Nielsen study, in fact, indicates that 66 percent of people actually trust online product reviews above all other sources and 84 percent trust them as much as a personal...

Bigger Commerce Capabilities in Retail Redesign

Providing a streamlined navigation experience and superior filtering can help customers find relevant products faster across all devices, which is a critical component of the e-commerce experience and why Groove , a full-service e...

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