'Net Features

The Magazine For Website Success

Building Brand Signals for Better SEO

:: By Travis Bliffen, Stellar SEO :: Brand signals are a hot topic right now and considered to be one of the best ways to make your business soar online – but only if you know how to use them properly. Some believe this technique...

Contributor Spotlight: Get Stellarized

A regular contributor to Website Magazine, Stellar SEO Founder Travis Bliffen was named Website Magazine's Contributor of the Year for 2015. Bliffen brings a wealth of SEO and marketing knowledge to our readers each and every week...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Fat Fingers, Accidental Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Distributing Audience Data to the DMPs

Data management platform (DMP) Lotame has been selected as Skimlinks' first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

Software Roadmap: Must-Have Technology for Everyday Businesses

Retailers have long paved the way for those in other industries to step up their digital games. This is because, and increasingly so, consumers bring their commerce experiences and expectations with them to other parts of their lives...

An Unlikely Romance: Social Media and Email Marketing

:: By EJ McGowan, Campaigner :: Tis the season for chocolate, flowers and…social integration? With love in the air, many email marketers are focused on strengthening relationships with their contacts and wooing back customers...

Spotlight on Conversational Commerce

Customers have always been right, but they’ve never called the shots more than they do today. From expecting real-time responses to customer service queries on social media to wanting endless self-service options on a website...

FuturePay Announces Integration with Shopify

A new Shopify integration is enabling shoppers to buy now and pay later. The FuturePay integration enables merchants to customize their online stores and offer a new payment option to shoppers. The customer-financing option works across...

How to Prevent the Hacking of your Instagram Account

:: By Norman Nielson, Instamacro :: There is no doubt that business owners associated with industries like fashion, food or fitness utilize social media platforms like Instagram for promoting their brands. However, not every Instagram...

The Race for Virtual Reality

:: By Shivangi Parmar, Yudiz :: Most of us have grown up watching science fiction movies about virtual reality and wondered if it could ever reach mass adoption. In the recent past, execution of VR has been difficult with high costs...

Web Masters: Answering Why, How & Who with Digital Intelligence

Using digital analytics to understand “what happened” is no longer enough for modern marketers. NorthPage Founder and CEO, Andrew Dennis , promises that the new generation of digital intelligence solutions, like his, provide...

Visa Unveils a Developer Platform

Visa has opened up its global network with the launch of the Visa Developer platform. The Visa Developer platform is designed to help financial institutions, merchants and tech companies meet the growing demands of both consumers and...

Do Your Future SEO Self a Digital Favor; Don't Do Link Networks

In its continued fight to keep SERP spammers at bay across the globe, Google has apparently penalized a Japanese-based link network. Announcing the news on its Japanese Webmaster Blog, Google indicated they targeted the network for...

The Programmatic Ecosystem: Not Perfect But Still a Smart Investment

By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like...

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