'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Red, White & Better Off Forgetting July Fourth Emails

Most of us are looking forward to the three-day weekend and celebrating the country we call home, but email marketers are better off not including Independence Day - or any variation of it - in their email campaigns this week. Data...

The Benefits of Good Mobile Site Search

Navigation is one of the most important elements of any successful e-commerce site, and recently BeddingStyle.com found out just how impactful good navigation can be on a company's bottom line. Unbound Commerce retailer Bedding...

How To Get More Reviews for SEO

There's no denying the impact that ratings and reviews (both good and bad) have on conversions, but many site owners overlook their SEO importance as well (and often don't mark up their pages so that star ratings appear on...

Customer Referrals Drive Quick Conversions

It is no secret that customer referrals are valuable, but new data from Extole is shedding light on just how quickly they push customers through the purchasing cycle. The data comes from an internal analysis of the campaigns from Extole’s...

How New Ads on Google’s SERPs Impact SEO

:: Blood in the Water: Is Google Circling SEOs? By Travis Bliffen, Stellar SEO - Google recently changed the layout of its search engine results pages (SERPs) by removing ads from the right side and adding extra ads at the top and...

3 Quick Best Practices for Asking for Reviews Via Email

Getting the first review of your product is crucial to not only getting more but also in proving credibility, especially for retailers selling new or unknown products. Every incremental review adds value, notes PowerReviews SVP of...

Campaign Monitor Unveils New App Store & Partner Program

Email marketing provider Campaign Monitor has unveiled a new App Store and certified partner program. The partner program includes tools and resources for partners and developers to build apps that work with Campaign Monitor. In fact...

Game of Tech: Double the Players

Trying to understand all the players in marketing technology can be as complicated as a Game of Thrones season; in both cases, infographics can help identify who is in the race. Scott Brinker released his annual and anticpated "...

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Email Revenue Still Strong, Data Access Not So Much

Despite display, social and mobile accounting for many digital clicks for a company, email still generates the highest revenue of all marketing channels according to a 2016 survey from MessageGears . Respondents - the majority of which...

The Cost of Email Fraud

New Return Path data is shedding light on email fraud, revealing that subscribers are less likely to trust a brand following a phishing attack, with read rates dropping by up to 18 percentage points on Gmail and 11 percentage points...

3 Ways to Emulate Apple.com for Better Web Performance

Imitation is the sincerest form of flattery, and for site owners looking to improve Web perforamnce, they should throw some compliments Apple.com's way. With its unsurpassed brand loyalty and its place as the world's most valuable...

Freshdesk Unveils CRM for High-Growth Businesses

Customer engagement software provider Freshdesk has unveiled a new customer relationship management (CRM) solution and sales system designed for high-growth businesses. The solution, dubbed Freshsales , is specifically for sales reps...

Wire Up with Wirify

Anyone that has engaged in website design knows the importance of wireframes. Wireframes are essentially an image, or set of images, that displays the functional elements of a website or page, and are typically used for planning a...

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Delivering Perfect Images to Web Users

Delivering images in an optimized fashion for the variety of devices and browsers available is as much a strategic decision as it is a technical one. Providing the best possible image can be challenging, particularly when thousands...

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5 Strategies to Take Advantage of Google's Knowledge Graph and Rich Answers

:: By Larry Alton, @LarryAlton3 :: If you’ve used Google at all in the past few years (and you’d be lying if you said you haven’t), you’ve likely noticed an occasional, useful peculiarity. Sometimes, when you...

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