'Net Features

The Magazine For Website Success

LinkedIn Takes Aim at College Students

LinkedIn is now catering to college students, as the social network for professionals has introduced new tools to help students overcome common obstacles like finding the right college to attend or discovering the best subjects to...

A Whale of a Fulfillment Strategy

Space and operational constraints can often impact an e-commerce company’s ability to grow. Nearly 10 years ago, American clothing and accessory retailer vineyard vines had the foresight to avoid these missteps by ensuring flexibility...

Master List of Social Platforms for the Enterprise

Perhaps the most basic necessity of business, yet one of the most important, is communication. For businesses to be successful there has to be an effective chain of communication from employees at the very top all the way down to the...

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Sprout Social Helps Brands Improve Customer Service

Brands are still lacking when it comes to customer service within social channels, with new data from Sprout Social revealing five in six customer messages that require responses are not being addressed by brands. The Sprout Social...

Direct Marketing Service Can Resist Facebook No Longer

As social media use increases so too does its value to businesses for marketing purposes. Social media reaches an extraordinary amount of consumers on a monthly basis with few reaching more than Facebook’s 1.3 billion monthly...

What Makes Up A Brand Advocate? (INFOGRAPHIC)

Needle is shedding light on what makes up a brand advocate, with new data from the company’s first national advocate study revealing that there are 37.5 million adults in the United States who are ideal candidates to become brand...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

URL KWS Update in Bing Slams Spammers

Bing recently revealed the methods they use to detect keyword stuffing (KWS) in URLs and it provides a rather excellent foundation for the digital naming conventions of serious Internet professionals. Several methods are used, obviously...

Panda-Specific SEO Emergency Plan

Google is slowly rolling out a new update to its Panda algorithm. Don't panic... stay calm, it's going to be OK (probably). Most websites will be clearly in the safe zone. The new Panda algorithm will feature many of the same...

Facebook Co. Partners with Kenshoo to Optimize Search Campaigns

Better accounting for how consumers interact with campaigns is must-have functionality for search marketers, but pretty sophisticated technology is needed to automate this process. Kenshoo , which offers predictive marketing software...

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Radware & Alert Logic Join the SingleHop Partner Ecosystem

The complexity that digital security entails can be overwhelming to enterprises of all sizes and scope. What's important for Internet professionals to remember is that leveraging services with the best and most accessible technologies...

SEO in 30 Minutes a Day – Finding Keywords

:: By Travis Bliffen, Stellar SEO :: As a business owner (especially a small business) you are often pressed for time. Even if you are very busy, setting aside just 30 minutes per day to work on SEO can make a meaningful impact on...

Bigcommerce Gets Real (Time) with Analytics

Bigcommerce is aiming to take the guesswork out of running an online business, as the e-commerce platform has unveiled a new real-time analytics solution. The solution, dubbed Bigcommerce Analytics , provides retailers with marketing...

What Google's My Maps Means to Local Marketing

:: By Adam Dorfman, SIM Partners :: Welcome to personal mapping. Google recently announced the roll out of My Maps , an app that makes it possible for you to create customized maps enriched with images, icons and place details. Previously...

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Amazon's EC2 Reboot in Focus

Amazon Web Services (AWS) is providing more details on a major instance reboot of its Elastic Compute Cloud (EC2) that is set to take place sometime this week. Amazon apparently won't be providing details about what the actual...

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