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Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Google Places Update Simplifies Local Search Management

Achieving success with local listings in the search engines, namely Google, is of paramount importance to today's enterprises. Neustar recently published an infographic/report on the high conversion rates experienced in local search...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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Thin and Duplicate Content - A Great Way to Never Rank

Travis Bliffen, Stellar SEO :: If you are part of the rapidly growing e-commerce industry, your website and SEO tactics have to be top notch to compete in most niches. Previously overlooked issues with your site's SEO can no longer...

Google Strikes Again and Duplicate Content Sucks

:: By Travis Bliffen, Stellar SEO :: Google officially announced that they will be modifying access to paid ad keywords much like they did for organic search. You will still be able to get data from Google in Webmaster tools and the...

Google Play Wins the Download Battle

Google is winning the download battle, but Apple is still winning the revenue war. In fact, new data from App Annie’s Market Index shows that in Q1 2014, Google Play led the iOS App Store in downloads by approximately 45 percent...

Yahoo Dumps Local Reviews, Shows Off Yelp Listings

Yahoo's search engine market share is far, far less than that of Google (as you likely know), but the Sunnyvale, CA-based company is doing everything it can to create a richer user experience and make itself appealing once again...

Kenshoo Gets $20M in Growth Financing

Kenshoo, which currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks more than $200 billion in annualized online client sales revenue, recently announced $20 million in growth financing round...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

How Retailers Are Winning on Visual Social Networks

An image doesn’t only speak a thousand words, it also grabs the attention of consumers on the ’Net. After all, the majority of people (65 percent) are visual learners according to the Social Science Research Network, which...

Social Analytics for Tumblr with Curalate

Digital marketing platform Curalate, which focuses on visual-social platforms like Pinterest and Instagram, is expanding its service offering, introducing analytics for micro-blogging service Tumblr. “A core part of the Tumblr...

Touch-Based Interface for Mobile Shoppers

Scandinavian Internet retailer Sjoppi is enjoying the tablet era. The company recently introduced a new touch-based interface for mobile shoppers that has resulted in a dramatic increase in conversion rate of 17.8 percent. The new...

Get Ready to Redesign Your Twitter Profile

Twitter has unveiled a redesigned profile page that it’s gradually rolling out to users over the next few weeks. The new profile design actually resembles Facebook profile pages, as it includes larger profile and header images...

PayPal Fingerprint Authentication in Focus

Payment service Paypal is introducing a new feature within its mobile app that brings fingerprint authentication to the new Samsung Galaxy S5 device. Consumers will be able to log in with their fingerprint and shop at merchants that...

4 Email Marketing Myths Busted [Infographic]

The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. Campaigner , the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as...

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