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Why Is Mobile Search Converting?

The buzz around mobile search today is that mobile searches lead to quick action, causing brands in every vertical to evaluate how they are tracking these valuable conversions. One way is by simply adding a phone number to paid search...

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5 Best Practices For High-Performing Emails

:: By Michael Georgiou, Imaginovation :: Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes those few mails readable. Here are five essentials of email marketing that can get a...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to engage with their consumers, many have turned to mobile advertisements . Marchex , a mobile advertising analytics company, has released...

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

Keyword Research with Google Autocomplete Data

Last week Google shut off access to its Autocomplete API and many in the search engine optimization community feared that it might negatively impact the efficacy of keyword suggestion tools. That will likely be the case for many keyword...

Google Users Under Attack

It seems attackers have fooled Google's spam engine with phishing emails, luring victims to Google Drive-hosted Web pages that steal users' credentials. Cloud application security solution Elastica released findings that the...

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Operational Failures on Global Affiliate Payments

Affiliate marketing is incredibly appealing to millions of Web professionals, but the practice (for both brands and publishers) remains challenging. And for many, the troubles start and end with payments. Tipalti just released findings...

Enter Mouseflow, The New Leader in Session Replay Solutions

How much do you really know about how users experience your site? Sure, you can tell quite a bit about how engaging your content is by using a traditional Web analytics solution (e.g. pageviews, time on site, bounce rate, etc.), but...

Amazon's MySQL Alternative Aurora in Focus

Looking for an alternative to your old, clunky MySQL database? Amazon has released Amazon Aurora , a MySQL-compatible database engine that may just be the perfect fit. Amazon is positioning the relational database as an alternative...

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

SEO Design Lessons from the Pros

Search engine optimization is often an easy concept for Web professionals to wrap their digital heads around, but the implementation and the actual upkeep, however, is another story. Across disciplines - design, development, marketing...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Sync Transactions with Sage Accounting Software via Magento

Sage Payment Solutions has released a new extension for e-commerce platform Magento that will allow users of that system to not only integrate payment processing but synchronize with Sage accounting software on the back end. Magento...

Groupon Brings Food Delivery to Chicago

Coinciding with Groupon’s recent acquisition of OrderUp , a food delivery service, the savings and deals marketplace has today announced plans to expand further into the delivery and takeout industry with the launch of Groupon...

The End of Open Google with Autocomplete API Restrictions

In the interest of maintaining the integrity of autocomplete as part of its Search product, Google announced that it will be restricting unauthorized access to the unpublished autocomplete API starting Aug. 10, 2015. Google said it...

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