'Net Features

The Magazine For Website Success

10 Percent of Retailers Fail Email Compliance Audit

If you were working on the Web one decade ago, you probably remember how "different" email marketing was; if you don't, well, there was much more "batch and blast" and far less regard for the user experience...

Set E-Commerce on Fire with SMS & Magento

With the prevalence of smartphones today, retailers should seriously consider adding SMS into the digital experience they provide to users. And if your retail enterprise uses the Magento e-commerce platform, there are quite a few opportunities...

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3 Ways to Improve Consumer Trust Before the Holidays

Trust in a brand takes time to fully obtain and only seconds to lose (just as Target and Home Depot ). As the holiday season rapidly approaches and companies gear up for the influx of business they expect (and hope) to receive, it’s...

Video Analytics Go Real Time at YouTube

Video publishers distributing their digital content assets on YouTube now have access to real-time statistics about video views. When logged in as a content owner, the new YouTube Realtime report shows estimated views data for the...

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The Rise of the Digital Concierge [Engagement Software]

Contact forms? Static phone numbers? What is this... amateur hour? Today's savviest businesses are realizing that in order to capitalize on the brief digital moments they have with consumers they need to take it a step further...

Oxxy - A New Class of Automated Website Builder?

There's a place in the digital ecosystem for very simple solutions that enable anyone, regardless of experience, to build websites. While these platforms do provide the essential experiential elements in many cases, they tend to...

Web Tech Watch (Week 38, 2014)

Welcome to another edition of Website Magazine's Web Tech Watch series, a Friday special profiling some of the most interesting and inspiring Web related technologies, tools, products, and services our editors have come across...

5 Tips to Improve Email Engagement Rates

Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next...

Dentsu Aegis Network Acquires Covario

The Dentsu Aegis Network, a multinational media and digital marketing communications company, announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business. Dema Zlotin...

GoDaddy and the Next Gen of Tech Women

Just 17 percent of Fortune 500 company board seats in the U.S. are filled by women, and in Silicon Valley that number is lower than 10 percent. Will there ever be a time when the technology industry is more balanced in terms of gender...

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Moving at the Speed of LightSpeed

Retail commerce platform LightSpeed has closed $35 million in new funding led by Canadian investment firm, iNovia Capital, and previous investor, Accel Partners. It's second round of funding, LightSpeed's total capital raised...

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10 Tips to Choose the Right Images for your Website

:: By Jeff Davis, Quick Laptop Cash :: Why do people like a website? The answer lies in its design, the information it offers, its functionality, interactivity, and the list goes on. But if you were asked to point out to one defining...

Increase App Adoption, Virality and Entrenchment with Moxtra

One of the big drawbacks of native mobile applications is that a vast majority of are opened just a few times on average, never to receive regular use, or worse - outright deletion shortly after download. One of the ways that app developers...

File System API's in the Cloud with Bitcasa

Cloud storage platform Bitcasa has released a set of cloud file system API's, dubbed Bitcasa CloudFS, which provide developers an opportunity to deploy applications on the cloud infrastructure and manage their own user's data...

A Heavy Hand with Accent Colors can Kill Conversions

The addition of bright accent colors is often used to liven up an otherwise dull website. However, designers must make sure they are not stealing attention away from the more important components of the website like its call-to-action...

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