'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

So Long Instruction Manuals, Hello Documentation

Stack Overflow has quickly become the premier online community for programming-related questions/answers (QA), but the service is launching a new product today that could ultimately end up being a replacement for instructional manuals...

Who's Using Windows 10?

A reported 38 percent of organizations have already adopted Windows 10 just one year after launch. Spiceworks recently released results of a survey exploring organizations' adoption of the operating system, perceptions of its new...

Mobile Banking: Consumer Preferences

Even with Venmo's runaway success , 42 percent of millennials prefer to use their bank's app to transfer money according to new data from Clarabridge - rather than PayPal or PayPal's popular Venmo app. Banks, however, can...

Chatbots, Bluetooth the Future of Local

Promoting a local business in the digital ecosystem requires a lot more than just ensuring your contract information is up to date in all the important directories. Today, there are a breadth of new technologies that will influence...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

Brand Content Marketing in Action

There has been a trend over the past few years that is hard to ignore if you're a traditional publisher (online or offline) and that is the rise of content marketing. The "media" was once the gatekeeper of information...

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential...

Mobile Shoppers Give Checkout the Old College Try

A new report from Demandware, a Salesforce company, indicates that phones are now the top device driving e-commerce traffic, accounting for 45 percent of traffic globally and 47 percent in the U.S. When it comes to retail conversions...

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Pokemon Go at Work: Is It Putting You and Your Company’s IT Security At Risk?

:: By Harold Aguirre :: Gotta Catch Em All! That’s the slogan for Pokemon Go; now the biggest mobile game in U.S. history . Whether it’s a fad or here to stay, Pokemon has the entire world GO-ing absolutely crazy. If you...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight seconds , down from 12 in 2013 (that’s shorter than a goldfish's ). Now that consumer attention is at an all-time low, competition...

Movers & Shakers: Sprinklr in Focus

Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation). Currently operating in over 150 countries...

How to Build an Authoritative Website through Quality Content

:: By Larry Alton, @LarryAlton3 :: A company’s website generally serves to drive sales and/or strengthen brand awareness and reputation. In the latter case, the best way to grow your brand via your website is to build authority...

Marketing Tips from the Presidential Race

With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this presidential election, it's safe to say this presidential race is much different than others. For some help deciphering the...

'Net Identity & Social-SEO

To understand social media's "possible" role in a company's visibility on the search engines, it's important to think of an online presence in an all-encompassing, comprehensive way - where everything that is...

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