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Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend...
:: Maximilian Beer, Senior Online Marketing Manager at TrafficCaptain :: Spurred by the increasing popularity of online games, the computer and video games market has in recent years seen rapid growth and today constitutes an important...
Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at...
One of the most popular posts in April 2013 here at Website Magazine was about the Intro.JS jQuery plugin which enables users to create guided virtual introductions on their website. But Intro.js isn't the only available option;...
Delete that tired old static website background - and get Tubular ! The jquery plugin lets designers/developers use a YouTube video as a Webpage background - how cool is that? Now, I don't have any idea at all how or when this...
For all intents and purposes, design is the most important part of a website when it comes to getting users to convert, and what matters more than that, right? Unfortunately, even on the most thoughtfully designed websites, there can...
:: By Nathan Joynt, Volusion :: There are currently 115 million smartphone users in the U.S. and an estimated 200 million users by 2017. According to Internet Retailer, in 2012 U.S. smartphone and tablet users spent over $24 billion...
Single-page site design is a popular Web trend, but it's not typically a good fit for those actually selling products. There are plenty of good examples where this style of design is used, but it's mainly for information publishers...
Companies looking for increased conversions in 2013 should focus on mobile, particularly in relation to optimized landing pages, email marketing, and the mastery of short- and long-form content....
Businesses typically launch mobile apps as a way to reach their customers who are on the go. It might be time, however, to consider also launching apps as a way to reach the variety of vendors that businesses work with on a daily basis...
The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged...
Video platform Brightcove has released a new module that will enable its customers to create and deliver multi-bitrate live video streams to the Web, iOS, and Android devices. Similar to its on-demand video offering, Brightcove users...
Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...
Landing pages are an important part of the digital marketing mix. The better optimized they are for conversion, the greater profits your enterprise will have in the long run. Website Magazine has covered the practice of landing page...
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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