'Net Features

The Magazine For Website Success

Discover the Heart of Conversion Rate Optimization

Rational thought is over-rated. Despite this, humans have come to value logic, consistency and reason as the highest qualities of the human mind and character. After all, no one wants to be described as irrational, random, unpredictable...

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Azure Enabling Application Devs to Test Security With Tinfoil

More than 13 percent of all reviewed sites can be compromised automatically and 49 percent of Web applications contain vulnerabilities of high risk according to the Web Application Security Consortium . It's an increasingly serious...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Yahoo Announces More Service Eliminations

Nearly a year ago Yahoo announced the elimination of People Search, Xobni and their Chrome toolbar. In a recent blog post Yahoo announced more changes to its platform and the technologies they power. One of the many changes that users...

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8 Ways to Nail Native Ad Headlines

By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links...

Instagram Unveils Ad Updates

Instagram took to its blog this week to announce that it is taking steps to make Instagram ads available to businesses of all sizes. According to the announcement, Instagram is focusing on three key areas, including expanding ad offering...

Getting Your Product From Point A to Point B

With the ability for consumers to buy products from merchants on the other side of the globe, merchants must carefully think about and optimize their shipping processes. Bigcommerce , an e-commerce platform, has announced it has partnered...

Web Tech Watch - #Week23

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

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Shopping Cart Abandonment as Part of the Path to Purchase?

The majority of consumers use online shopping carts to store items for later purchase according to new data from Bronto Software (recently acquired by NetSuite ). The data comes from Part Two and Three of the company’s “...

MarketLive Unveils API for Online Retailers

MarketLive has unveiled its ML API, which provides online retailers with real-time access into the MarketLive Engine and real-time data exchange between MarketLive and any other data source. The API can be used to connect front-end...

MyWebsite Gets Optimization Upgrades

Savvy website owners know that it’s not enough to merely have a digital presence. Rather, they have to optimize their brands for online visibility, across the search engines and online directories. 1&1 Internet has just announced...

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Taking a Deeper Look Into Your Data

Today's companies have the ability to evaluate successes and failures like never before through their analytics . NetBase , a social media analytics company, has announced the launch of NetBase LIVE Pulse Mashup , a new offering...

Customer Service on Social Media is Still Lagging

Despite the fact that more and more consumers expect to be able to engage with a brand on whichever channel they choose, enterprises are still having a tough go at answering customer service questions on the various social media networks...

10 Easy Ways to Start a Blog

:: By Tom Tate, AWeber :: According to Moz.com, there were approximately 31 million bloggers in the U.S. in 2012 of which 57 percent even reported having more than one blog. Today, Tumblr has more than 232.8 million blogs, and 109...

Measuring Social ROI - Still the Top Challenge

Regardless of whether you are responsible for the social media marketing of a small, medium or enterprise-sized brand, chances are you are having a difficult time measuring its social media program's return on investment (ROI)...

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