'Net Features

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4 Social Media Updates to Make Right Now

In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin. In the last few weeks alone, Pinterest improved its guided search , Twitter offered...

Is Facebook Edging in on YouTube's Territory?

The Super Bowl is the biggest sporting event in America and companies pay millions of dollars to have their ads shown during the sporting event. Once the game is over many companies upload their video to a variety of websites for consumers...

Apple Wins the Ad Revenue Battle in Q4

A new report from Opera Mediaworks reveals that Android captured 63 percent of mobile ad traffic in Q4 2014. Apple, however, led the way in revenue generation. The “ State of Mobile Advertising ” report notes that Apple...

Google's Personal Assistant Now Delivers More Personal Information

As consumers' mobile devices fill up with apps, designers must find a compelling way to draw users back into their app or risk getting lost among the ever-expanding library of apps on the consumer's device. To help accomplish...

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Twitter Speeds Up the Promoted Tweet Process for SMBs

Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted Tweets , and now it's unveiling a feature called “Quick Promote.” With Quick Promote , small and medium-sized businesses...

Creating Buyer Personas Utilizing SEO Data

By David Meade To create high-value transactions that result in large profits, companies need to create buyer personas, and that responsibility may fall on SEOs and copywriters. In this briefing, we’ll cover the main points one...

Take Analytics to a Personal Level

With consumers lives being increasingly involved in the digital world, there is a plethora of information available about each consumer. However, in order for brands to leverage this information they need a powerful tool that can not...

Twitter Unveils Syndicated Promoted Tweets

Twitter is expanding the reach of Promoted Tweets beyond its social network, as the company has announced new partnerships to syndicate Promoted Tweets with Flipboard and Yahoo! Japan. According to the social network, there were approximately...

The Customer Experience is a Focal Point in 2015

The customer experience will be a focal point of 2015, as new research from SDL and Econsultancy reveals that more than 80 percent of retailers plan to increase their spending in this area this year. The “ Retailer’s Imperative...

Google Analytics Enables Users to Recover Lost Information

With many Internet professionals working on multiple accounts at the same time, mistakes, like in the form of wrongly deleted information, are bound to happen. Google Analytics has introduced a new feature to help users recover their...

Want Fewer Customers? Here's How!

:: By Travis Bliffen, Stellar SEO :: As you sat down with your team at the end of 2014, I am sure that many of you made plans to decrease the number of customers you have and cut your profits in 2015. Decreasing conversion rates, driving...

Luxury Brands Still Struggling with Mobile

Just 58 percent of luxury brand executives were content with their digital initiatives at the end of 2014 according to a new report from RadiumOne and WBR Digital . According to the Luxury Retail’s Digital Moment report, even...

Riding the Recurring Revenue Express

Savvy Web retailers and service providers are looking for ways to jump on the recurring revenue bandwagon. Last month, it was even considered the number one New Year’s resolution for small businesses. Where there is a business...

Location-Based Marketing Goes Native with Thinknear, Mopub Alliance

Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform. The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for...

Capturing the Pulse of Social Events

Social media intelligence platform Unmetric has released a new resource, dubbed Event Pulse , to capture and highlight brand-generated social content around significant sporting, cultural and entertainment events - like the Super Bowl...

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