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The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts? TapClicks, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital...

Facebook Expands Video Ad Capabilities with LiveRail

Users spend an average of three and a half hours on social media sites. With people spending so much of their time browsing and interacting on social media it is no surprise that advertisers are chomping at the bit to display their...

How to Get Your Tweets Indexed in Google

Does social media influence search? Perhaps, but not (exactly) how you might think. Stone Temple Consulting recently analyzed the way that the search engine indexes tweets, and what it discovered will surprise you. The company wanted...

Sorry, You’re Doing Social Contests Wrong

Higher engagement rates, increased followers and more website traffic…what’s not to love about social media contests? A lot if your contests catch the eye of the Federal Trade Commission, which happens more often than...

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Increase Word-of-Mouth Marketing with the Help of Mavens

There is a new marketing platform available for local businesses, and it goes by the name of LocalMaven. LocalMaven is an online platform and mobile app that helps businesses obtain word-of-mouth marketing. Through the platform, businesses...

Wix Helps SMBs Hit Send on Newsletters

Wix is helping businesses connect with consumers in the inbox, as the DIY website building platform has launched a new tool that helps users create, send and share professional newsletters and email updates. The tool, called Wix ShoutOut...

Pinterest Unveils Flashier Follow Button

Pinerest has unveiled a new Follow button, which aims to help brands obtain more followers without pushing consumers away from their websites. The new button pops up in a small dialog box and includes a preview of the brand’s...

Yahoo Continues to Cut Services

Eliminating services is something that happens all the time in business but when you’re an enormous worldwide brand it tends to draw a lot of attention. Yahoo is the fourth most visited website in the world. Since its inception...

Are Chinese Internationalized Domain Names The Next Big Thing?

Looking for an investment opportunity? How about Chinese IDNs? Investing in domain names is nothing new, but if you don't speak/read Chinese you may miss out on some truly valuable domain names to add to your portfolio. The team...

Forgo the Advanced Degree & Keep Acquiring, Refining Skills

Thinking about heading back to school for an advanced degree? You might want to save some time (and money) and just keep working. According to the Glassdoor U.S. Q2 2014 Employee Confidence Survey, 72 percent of employees believe specialized...

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Improve Event Attendance with Localist Simple

Localist, an interactive online calendaring platform for marketers, is putting its focus on small businesses with the launch of its newest plan that offers brands a calendar tool for promoting events. The new plan, dubbed Localist...

SEO's Reliance on Outreach

There are no two ways about it - inbound links are influential in achieving top placement on the search results. Search engines, however, are not making it easy for Internet professionals to acquire the citations they need to place...

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Marketing Tactics to Acquire Digital Customers

New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed...

App Indexing on the Google SERPs

Google is indexing more content from within mobile applications, extending the program it released back in Dec. 2013 that enables users to see results from the apps they have installed, and enabling them to go directly to the content...

LivingSocial Adds Personalization Gems

LivingSocial is getting personal with daily deal shoppers, as the company has introduced some new personalization features to its service. For starters, LivingSocial unveiled a “ Daily Gem ” initiative, which provides consumers...

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