'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Why Mobile? Why Now?

By Kelly Meeneghan Peters, 1&1 Internet Perhaps the real question is: Why haven’t you done it sooner? According to Neilsen , the U.S. has reached a major milestone as adults are now spending more time on the Internet via...

What’s Your Digital Content Authority?

One of the top reasons for the content marketing movement is to build authority within a niche. Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise...

SBOs, Millennials Celebrate Their Independence [Infographic]

There's nothing that makes a person feel more independent than professional success. Small business owners (SBOs) are feeling especially independent these days, as Manta , the largest online community dedicated to SBOs, reveals...

4 Essential Twitter Search Operators for the DIY Set

Do you really need an expensive social media research solution? Can't you just use the search functionality at networks and platforms like Twitter to discover useful information? Why yes you can! Twitter supports a number of search...

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Facebook Revamps Its Nearby Friends Feature

:: By Anna Gale, Fueled :: With the number of location sharing options available in your app store of choice, it was only a matter of time before someone figured out a way to make it stick. While not relegated to a specific app or...

Social's Must-Use Local Features

Businesses trying to reach a local audience on the ’Net often turn to social networks, and for good reason. Social networks offer unique tools that when leveraged properly, can help small and big businesses alike reach targeted...

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7 Tech-Aways from Techweek

Last week, Techweek made its way to Website Magazine’s hometown of Chicago, bringing with it a variety of events and activities, from educational summits to delicious food truck face-offs. There were quite a few companies and...

Vine Loop Counts the New Social Metric

Vine, the Twitter-owned short form (six-second) video platform, now shows "loop counts" - the number of times a Vine has been viewed on the desktop site and in embeds across the Web. Loop Counts, which update in real-time...

A Free Cloud for SMB Social Media Management

Twitter management platform SocialBro is introducing a free plan for individuals, startups and small businesses with less than 5,000 followers. The Free Cloud plan at SocialBro, one of just 32 Twitter Certified Partners, provides social...

Using the Right Key Performance Indicators for Your Content Marketing Campaign

:: By Seth Rand, Rand Marketing :: The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are only willing to pay attention and consume a marketing message if there is some intrinsic...

Twitter Rolls Out Mobile App Promotion Ads

After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can...

'Net Advertising News of Note

Welcome to July 2014! If you've been struggling to keep up with all the important digital advertising news that has been happening recently, Website Magazine has got your virtual back - serving up some of the most interesting developments...

Google Authorship Gets New Look

Nobody is immune to change. Not Facebook , not Twitter , not even Google. For a while now, author's photos have shown up next to their work in Google's search results. When photos were first added to search results, click-through...

Expanding SEO "IQ" on Result Positions & Changes

Considering that 93 percent of online experiences begin with a search engine, it is no wonder why success with search engine optimization ( SEO ) campaigns has become such a high priority for companies. By putting greater emphasis...

Micro-List of Video Solutions for Every Professional Web Worker

Video is a powerful medium, but it takes an immense amount of work to get a finished product; much less a finished product that you can be proud enough of to show off to prospective customers and existing clients, and one that is effective...

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