'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

QUICK HIT: Native Ads Are Not a Fad

The native advertising industry is forecasted to reach $7.9 billion in 2016 and grow to $21 billion in 2018. Is the practice of "native" a fad or is it the future of digital advertising in general? Based on the performance...

3 Non-White Hat Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: As Google continues to improve its understanding of “natural” link profiles, the number of deceitful tactics working to rank sites is shrinking. That being said, there are still a few...

Wayfair Rolls Out its Own Display Ad Platform

Wayfair, an e-commerce retailer in the home furnishing and decor space, is striking out on its own in the realm of display advertising. The company just announced a proprietary display advertising solution named "Magellan"...

Use Google’s Disavow Tool to Recover from Penguin Penalties

:: By Marcus Howling, illMarketing Solutions :: Recovering from a Google penalty can be one of the worst problems an online business has to face. These algorithmic updates can decrease traffic, leads and rankings. Since April 2012...

Reduce AdWords Spend without Compromising Performance

There are numerous ways that digital advertisers can reduce their spend without compromising results. While most advertisers focus on traditional methods such as 1) using negative keywords, 2) excluding irrelevant sites and 3) filtering...

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Affiliate Marketing Comes to Reddit with Viglink

Popular social sharing site Reddit will soon be launching a test to a percentage of its visitors to automatically rewrite links to some 1,500 online merchants so they include a Reddit affiliate code. The test, which will go live on...

Ad Blocking on Mobile Higher Than Ever

It appears that smartphone owners are using ad blocking software more than ever before and it is proving to be a problem for advertisers and publishers alike. A new report out from PageFair , for example, indicates that use of ad blocking...

10 Steps to Help Kids Jumpstart a Tech Career This Summer

:: By Richard Wang, Coding Dojo :: School is (or almost is) out for summer! And while most kids are gearing up for a season full of camps, sports and playing video games, they may be missing out on a huge opportunity. That’s...

Getting the Most Insights from DIY Surveys

:: By Mark Simon, Toluna :: Businesses are increasingly looking to data as a means of developing their consumer engagement strategy. A logical and easy way for executives to gather consumer data is to run a survey or questionnaire...

A New Email Marketing Solution for Publishers

Campaign Monitor has unveiled a new email marketing solution for publishers. The solution, dubbed Campaign Monitor for Publishers, was developed by analyzing the success of 10,000 customers in the publishing industry to make it easy...

You Got Dot Game?

The new .GAME domain extension has entered general availability so it's game on for game developers and domain name investors. Before the new .game extension was opened to the public, there were several earlier pre-registration...

Search Marketers Earn What?

The Search Engine Marketing Professionals Organization ( SEMPO ) has released the results of their fifth biannual survey on the state of compensation of search marketing professionals. The average salary among search marketers has...

Reddit Says So Long to Imgur

Reddit is reportedly launching its own in-house image uploading tool on the Web that will let users post images when sharing links. Users of the popular platform previously leveraged image-sharing site Imgur to do so. SUBSCRIBE to...

Reach a Global Audience with BlueSnap and MasterPass

Payment gateway provider BlueSnap has announced that MasterPass by MasterCard is now available in its Powered Buy platform. The addition of MasterPass helps merchants offer a frictionless checkout experience and reduce checkout abandonment...

Automatic Experiments for AdSense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for AdSense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publisher's...

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