'Net Features

The Magazine For Website Success

Connecting Users with Video in the Right Moment

Video is killing it - U.S. advertising agencies and marketers spend approximately $1.5 billion on mobile videos ads in 2014 and it is only expected to grow in the years to come, projected to increase to more than $6 billion by 2018...

SEO Design Lessons from the Pros

Search engine optimization is often an easy concept for Web professionals to wrap their digital heads around, but the implementation and the actual upkeep, however, is another story. Across disciplines - design, development, marketing...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Sync Transactions with Sage Accounting Software via Magento

Sage Payment Solutions has released a new extension for e-commerce platform Magento that will allow users of that system to not only integrate payment processing but synchronize with Sage accounting software on the back end. Magento...

Groupon Brings Food Delivery to Chicago

Coinciding with Groupon’s recent acquisition of OrderUp , a food delivery service, the savings and deals marketplace has today announced plans to expand further into the delivery and takeout industry with the launch of Groupon...

The End of Open Google with Autocomplete API Restrictions

In the interest of maintaining the integrity of autocomplete as part of its Search product, Google announced that it will be restricting unauthorized access to the unpublished autocomplete API starting Aug. 10, 2015. Google said it...

Content Engagement Hovering Around 33-50%

While the popularity of content marketing is beneficial for writers, SEO pros and the companies providing content optimization and analytics tools, the downside is that more brands are developing content, leading to more competition...

What “Jurassic World” Can Teach Marketers About Brand Advocates

Je Matthews, Tagkast In addition to grossing more than $1 billion worldwide, “Jurassic World,” the newest addition to the Jurassic Park franchise, offers an interesting case study for the marketing industry. While many...

Market to Millennials with Mobile Applications

:: Diwiyne Johnson, Vanity Point :: Recent research suggests that Millennials (or Generation Y) are the group most likely to engage with companies via smartphone apps. This segment of consumers encompasses those individuals born between...

Competing in the Race for the Local Web

There has never been a better time to be a local business. Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it's choosing the...

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Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

What Makes an Email Successful

Constant Contact is shedding light on what makes up a successful email campaign, revealing that there are three factors that can make or break an email campaign, including what is put in the campaign (content), when the message is...

The E-Commerce Solutions Dominating 2015

BuiltWith recently released its e-commerce usage report for Jan. to July of 2015 and it shows what new commercial and open-source tech solution have gained users, which lost, and who is leading the pack. The Top 10 e-commerce solutions...

Game-Changer? SDK for Mobile Video and Native Ad Units

In just two short years, video is expected to account for 74 percent of all Internet traffic, which should give marketers just the push they need to explore both organic and paid opportunities in video, as consumer demand for it is...

Measure the Effectiveness of Facebook Ad Campaigns with AppsFlyer

Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns...

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