'Net Features

The Magazine For Website Success

Vidyard Brings Video Engagement Tracking and Analytics to Act-On

Video marketing and "sales enablement" solution Vidyard has launched an integration with marketing automation platform Act-On. Act-On users now have the ability to track video viewing activities of their contacts across distribution...

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Multi-Location Brands Struggle with Local Search

A new study commissioned by SIM Partners is shedding light on the struggle multi-location brands have with implementing local search. The November 2014 study, which is titled “Uncovering the Benefits of Local Search Marketing”...

Will Native Ads Capture Your Digital Attention in 2015?

Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand's integrative native advertising effrorts across its portfolio of sites. TripleLift’s platform...

Pursuing Automation & Relevance, Email Budgets on the Rise

Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel - its awesome. For 61% of the nearly 400 respondents...

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5 Heavyweights in the SEO Battle

There are over 200 factors that influence how your site will appear in the organic search results. Some of them have a small influence while others play a major role in the ranking process. Today we are going to talk about 5 factors...

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Sendy: WM's Web Winner of The Week

Always looking to help today's digital brands eek out a little more in the way of value from their virtual initiatives, Website Magazine is producing a new series profiling what our editors, contributors and loyal readers believe...

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Have You Checked the Archives?

Part of what makes the Internet and search engines such great tools is their combined ability to find nearly anything that has been published, past and present. Google has recently taken steps to help users in this quest by reintroducing...

Contextual Ads for Mobile Pubs with Infolinks' InFold

Digital advertising platform Infolinks, recently launched a new mobile version of its InFold contextual advertising unit. How is it performing? See for yourself. Utilizing the mobile InFold ad unit, top brands were able to achieve...

Men More Likely to Make Mobile Purchases

A new study suggests that men are more likely to make purchases on mobile devices than women. Surprised? The study, which is titled “ Holiday Shopping in a Cross-Screen World ” and conducted by the Interactive Advertising...

What's New in Google's New AdWords Editor?

Google has released several new tools the past few months (including "ad customizers" which enable large-scale AdWords users to customize their creative at scale), and just last week launched an update to the AdWords Editor...

Don't Let Sales Tax Intimidate You

E-commerce merchants have never been in a better position to sell to their goods throughout the world as they are now. However, in order to stave off fines and penalties, merchants must understand and abide by each countries own sales...

Language No Longer A Barrier in Real-Time Video Chats Thanks to Skype

The Internet has removed many obstacles when it comes to global communication it has not been able to completely remove one rather large roadblock, language. While there are many sites and services that professionals and companies...

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Three Business Intelligence Solutions for E-commerce Retailers

There are many advantages that the Internet offers to merchants today, but few are more beneficial than the data it provides. The challenge, however, is that the modern e-commerce storefront has a plethora of touch points for consumers...

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Create an M-Commerce App with New DIY Platform

E-commerce merchants can step up their mobile commerce initiatives with a new solution from IT solutions provider eGrove Systems. The solution, dubbed Elite m-Commerce , enables merchants to create their own m-commerce apps. The solution...

Yandex Makes E-Commerce Push with Sovetnik

Russian search powerhouse Yandex has acquired Sovetnik (formerly Metabar), a startup that provides an e-commerce browser extension, in an effort to help build out its Yandex.Market shopping portal. Sovetnik, which currently has over...

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