'Net Features

The Magazine For Website Success

Measure Twice, Cut Once - A/B Testing Tools to Improve Conversions

By Damion Wasylow, University of Florida Launching a website is inherently risky. Countless hours go into finessing each element, but that investment of time and energy is fruitless if the website doesn’t perform. Just as user...

Act-On Offers New Capabilities for Sales Teams

Marketing automation provider Act-On Software has unveiled new product capabilities for sales reps, dubbed Act-On Anywhere and CRM Connector. The new product features extend the use of Act-On Marketing Automation for both sales and...

The Tech Industry Receives its Own Domain

While (dot)com remains the most popular domain , the influx of new domains continues to expand the digital ecosystem and open new opportunities for companies looking to secure a relevant domain name. Radix , a new gTLD registry, has...

Let’s Be Honest; Is Your Digital Performance Up to Par?

By David Jones, Field Technical Evangelist, Dynatrace The omnichannel digital world has infiltrated nearly every aspect of consumers’ lives. From shopping to financial planning to home automation – everything is driven...

HTTP/2 – The Future of the Internet Has Arrived

:: By Dario Zadro, Zadro Web :: The Hypertext Transfer Protocol, or HTTP/1.x, has been around for more than 25 years. This is the mechanism that allows your browser to request information from a server so that a Web page can be displayed...

Repurposing the Wheel for Website Navigation

As brands look to push consumers toward conversions on their sites, whether that be making a purchase or reading another article, many are turning to fresh design elements to entice consumers. One interesting way to add a dash of excitement...

5 Must-Have Items to Incorporate in Your Responsive Web Design

By: Ron Hadler, Red Door Interactive According to a recent report released by Global Web Index, 91 percent of adult Internet users own a PC/laptop, 47 percent have a tablet and 80 percent own a smartphone. These numbers reiterate the...

The New Online Application Experience

Jibe is aiming to make the online job application easier, as the company has launched a new candidate experience recruitment technology platform for corporate career sites. The platform offers a consumer-like experience for applicants...

Bring Your Website to Life with the Call-to-Animation Plugin

In today’s digital world brands must do everything they can to separate themselves, and their websites, from the competition. To help make a lasting impression on the Web, brands must be sure to create a website that not only...

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Why Database Marketing is Still Relevant in 2015

:: By Helen Foley, Elanders UK : 'Direct marketing is dead!' This is what the naysayers will eagerly tell you but, of course, it's not true. Smaller businesses and startups can't afford to spend their marketing budget...

Emails for Lead Gen - Know Your Audience

Those Internet professionals using email as the primary means in which to follow up with prospects should check out some interesting, but probably not surprising, info about the email habits of 2 million people over the course of several...

A Human-Powered Approach to Programmatic Advertising

As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach their audience. Glassview , an online advertising platform, has recently announced the launch of its social video platform...

Twitter's Mobile Users Get Better Explanations of Trends

While there are certainly best practices to be followed on Twitter, what will ultimately be trending on Twitter is almost anyone's guess. From meerkats and goats to a dress and a news item (take your pick), Twitter users can make...

Dell Extends Its Analytics Capabilities

As companies look to make themselves as efficient as possible many have turned to analytics solutions to help them see trends they are missing. Dell has announced a new partnership with Datawatch Corporation to extends its analytics...

The Real Reasons Brands Gamify

By Velly Angelova, Zariba Games Studio In today's harshly competitive business environment, brands need to be innovative and flexible when it comes to managing and building their reputations, especially online. In a constant search...

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