'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Chat with Users From the Search Results

Both Google and Bing want enterprises to chat with prospective visitors from their search results pages. Google My Business posted about a new pilot program that will allow businesses to chat with customers through their own knowledge...

Holiday E-Commerce: As Excuses Run Out, Preparation is Key to Success

:: By Mehdi Daoudi, Catchpoint Systems :: The potential for record-breaking revenue opportunities looms large with each holiday e-commerce shopping season. This makes any performance glitch during the holidays – a sluggish or...

Programmatic is Where It's At for Advertisers

Despite fears that programmatic advertising drives low-quality impressions , the tactic is being adopted at break-neck speed by advertisers. In fact, according to Zenith’s “Programmatic Marketing Forecasts” report...

Overcome These Email Marketing Challenges With Ease

The email channel is poised to have another exceptional year, but senders still face some significant challenges according to recently released research from Clutch. According to the Clutch data, "Targeting & Segmenting,"...

How to Build Content Google & Users Love

:: By Travis Bliffen, Stellar SEO :: Not so long ago you could take almost any content and force it to rank with enough links, in some cases, you still can today. If you step back to look at the big picture though, you will see a clear...

Highlight Your Holiday Hours in Bing

Bing is now enabling businesses to display their holiday hours of operation within their local listing on the search engine. This is particularly noteworthy during the Christmas shopping season when some stores and businesses have...

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A Story of Rankings & Reach in Local Marketing

Indoor trampoline parks are springing up around the country, and their marketing strategies should be of interest to anyone trying to improve their rankings and reach in local markets in the U.S. Sky Zone is one of the major franchises...

Social Media Customer Service Needs Attention

Recently released data from social media management platform Sprout Social indicates that that the average retailer will receive 3,140 social messages this holiday season – 30 percent more than last year. SUBSCRIBE to Website...

Mobile AOV on the Rise for Web Retailers

Data released by personalization solution Monetate shows a 5.5 percent increase in total average order values (AOVs) on Thanksgiving and Black Friday compared to 2015, with mobile seeing the most substantial increase in activity -...

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5 Simple Ways to Personalize Your Website

:: By Larry Alton, @LarryAlton3 :: Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel...

Build Trust with Your “About Us” Page

: By Richard Stevenson, ePages :: It may be the case that only a small proportion of visitors already know your company or have previously ordered from you. For this reason, it makes sense to allow them to look behind the scenes by...

#BlackFriday: Set to Become Biggest Mobile Sales Day - Ever

This Black Friday is expected to make both e-commerce and m-commerce history, with Adobe predicting more than $1 billion in mobile sales and more than $3 billion in total online revenue. “Early morning Black Friday shopping is...

9 Careless Mistakes Site Owners Make In WordPress SEO (And How to Avoid Them)

:: Bill Williams, ZenSEOTools :: The upsurge in WordPress use for both websites and blogs has led to increased competition for high ranking in search engine result pages (SERPs). There are several SEO-friendly themes, such as Divi...

Gigs for Photography, German and Video Editing in High Demand

Creative work is cool (again) - particularly if you can create it in German. The need to keep up with content demands - whether it's creating video assets to capture visitors' attention or taking photographs to capture a brand...

Tomorrow’s Artificial Intelligence Demands a Unified User Experience Today

:: By Greg Ng, PointSource :: If the first half of this decade centered on big data, 2016 has been the year of artificial intelligence (AI). Investments in AI have tripled since 2013, with AI-focused companies earning nearly $1.5 billion...

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