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Google Enables App Search Ads in Google Play Store

App developers are always looking for new ways to get their apps noticed and increase their download rates. Google , via its Android Developers Blog, has announced that app developers are now able to display ads for their apps within...

Introducing a New Product? Pair It With Old Ones

Last month, Starbucks introduced its take on a "flat white," Australia's unofficial national beverage . Along with promoting its new item on its menu boards and on its website (screenshot below taken from the Way Back...

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Media Temple Expands its WordPress Offering

Media Temple has expanded its WordPress hosting offering, evolving it into a full-featured solution that offers more choices to users. Media Temple ’s managed WordPress offering, which initially launched in March 2014, now integrates...

Visual Product Recognition Gets Automated

Consumer engagement marketing SaaS platform Offerpop has partnered with visual product search platform Slyce - and things are about to get automated. Brands using the Offerpop platform will be able to encourage customers to share product...

Google Converting Flash Ads to HTML5

Need proof that Flash is dead and gone? Keep reading. Google announced today that it has begun automatically converting Adobe Flash ads to HTML5, providing digital advertisers an opportunity to target users that don't have a device...

Brands Now in Visual Control of Google Profiles

Google is giving business owners more control over the photos they use in their My Business profiles. Businesses can now indicate which image they want to appear when customers search for their business. To get started, enterprises...

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Dominate the Amazon Buy Box

Retail price intelligence and repricing engine Wiser has released a dynamic "Buy Box" rule for Amazon sellers, a feature that will automatically lower sellers' prices to win the Buy Box - which accounts for a whopping...

Say Goodbye to Mobile Abandonment

One of the main reasons Internet retailers don't see more purchases coming from mobile devices is that it's simply (and still) not that easy to go through the process of entering payment details on smartphones. Visa Checkout...

Marketers Getting Long-Term Relationship Metrics Wrong

What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what...

Twitter Finally Plugs into WordPress

Twitter has finally unveiled its official plugin for WordPress. The WordPress plugin bundles Twitter features and functionality into an installable package for sites that are powered by WordPress, enabling users to embed Twitter content...

Is Adaptive Web Design Right For You?

By Ari Weil, Yottaa The evolution of the mobile representation of digital storefronts and digital media has embraced a variety of iterations, including the mobile m-dot site, the native app and responsive Web design (RWD). Each of...

Hootsuite Users Get Closer to Proving Social's ROI

As companies look to increase their social presence many turn to social media management platforms to help accomplish this goal. LiftMetrix , a social analytics company, has announced a partnership with Hootsuite , a social media management...

E-Commerce Fraud: The Worst States to Live

With millions of shoppers' data stolen at top retailers and healthcare companies over the past couple years, online fraud is something every shopper is concerned about. This means retailers have to be too. E-commerce fraud prevention...

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

Search Meets Social with Google-Twitter Deal

:: By John Wieber, WebMoves.net :: Search and social, get ready to mingle! Once again, Twitter and Google have arrived at a deal to have tweets show in relevant search results on Google. Since their prior deal expired in 2011 , it...

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