'Net Features

The Magazine For Website Success

AdSense Ads: How AdSense Optimization is a Science (Not an Art)

By John Cole, Ezoic.com Optimizing AdSense means getting just the right blend of ads and content. If you’re achieving a great user experience, as well as improving your income from ads, then you’re doing a great job. It’s...

Groupon Goes Real-Time With Reservations

Deals platform Groupon has announced a new time-based deals option for local businesses that accept reservations or take appointments. After a pilot with nearly 100 food and beverage establishments in Chicago, including Rick Bayless's...

Content Marketing Blunders That Harm Your Business

:: By Anna Rodriguez, HomeyGuide.com :: If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with...

Salesforce Exec Moves to Kenshoo

With U.S. advertising revenue expected to grow 5.1 percent this year, it’s no wonder predictive marketing software Kenshoo has invested in its own success – announcing the appointment of Susane Berger as managing director...

Apple Sheds Light on App Rejections

In an effort to help developers better prepare their apps before submitting them for review, Apple is shedding some light on the top reasons it rejects app. According to the tech juggernaut, the top reason apps were rejected during...

Snapchat Takes on More Live Events

Snapchat is expanding its “Our Story” feature to cover more live events. The ephemeral messaging app initially launched Our Story at Electric Daisy Carnival back in June, and since then, the company has seen Snapchatters...

Analytics Receive a Mobile-Ready Makeover

In order to not only compete and thrive in the business world it is crucial to have as much information about your company as possible. Companies rely on analytics for a variety of key metrics which help them to analyze, monitor and...

3 SEO Trends Every Hotelier Needs to Know Right Now

:: By Gina Withey, staySky Hotels & Resorts :: We all know SEO isn’t a one and done item checked off the to-do list never to be looked at again. It’s a constantly changing part of our marketing strategy that is vital...

Did You Know? 9 Surprising Statistics About SEO

:: By Travis Bliffen, Stellar SEO :: Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience. When you start preparing...

Pigeon Update Adds Some Services to Local Pack

:: By Corey Barnett, Globe Runner :: Much of the news about the Google Local update, dubbed Pigeon, has been on the loss of local pack results. The loss is attributed to Google’s desire to emphasize traditional Web ranking signals...

Awesome Web Design Ideas from 7 Leading Retailers

:: By Michael Georgiou, Imaginovation :: Today, Web designers face lots of challenges while designing an e-commerce website. A successful e-commerce store is one that not only looks beautiful but also provides a great shopping experience...

Social Media Analytics Expected to Grow at CAGR of 34.5 Percent

Social media is the single most popular activity on the Web. With consumers spending so much of their daily time on the Web, it is no surprise that brands have taken to the channel to reach as many consumers as possible. However, in...

Losing Money With Your Online Marketing? Probably.

:: By Jesse Lakes, GeoRiot :: Over the past decade, global online commerce has grown to become a goliath of an industry, responsible for over $1.23 Trillion in sales last year alone according to Statista . Thanks to today’s new...

Email Crowned King of B2C Communication Per New Report

Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of text message marketing and in-store beacons email has quietly sat back and allowed the newcomers to bask in the spotlight. However...

The Rise of the Individual Enterprise

Eighty-four percent of chief information officers (CIOs) count mobile solutions as a critical investment to get closers to customers, and even more ( 94 percent ) rank mobile apps as crucial to their digital marketing plans. What's...

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