'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Interest in Digital Presentations Grows

Presentation software-as-a-service (SaaS) Prezi, a formidable opponent to presentation solutions like Microsoft's PowerPoint, has added 10 million new users within five months, bringing the platform's current user base to just...

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MapQuest Disrupts Map Space; Is it a Google Maps Killer?

Maps are an important part of the digital ecosystem - but it's not just Google that developers and designers turn to when adding mapping functionality to their websites and applications. There are others and one in particular is...

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Chat Up Mobile Site Visitors

A new chat offering from TouchCommerce is helping merchants increase engagement and conversions on their mobile sites. The mobile chat solution features capabilities that are customized for mobile users, as well as features that help...

As Mobile Matures, Ad Spend Goes Up

Mobile is maturing right before our virtual eyes. Today, Covario – a search marketing firm – released its Global Paid Search Spend Analysis for the first quarter of 2014 . One of the key findings of the study was the rise...

6 Cover Photos That Are Better Than Yours

A brand’s Facebook cover photo is like a free billboard. If a company can get current and prospective customers to “drive by,” its cover photo can tell passersby a lot about its products, services and culture. Getting...

Bazaarvoice Reviews Options, Prepares to Divest PowerReviews Business

Turns out technology acquisitions don't always have a happily ever after. In a story that involves the Department of Justice, it was announced on April 8 that Bazaarvoice has entered into a letter of intent with Viewpoints to divest...

Learning to Code: Compilr Comes to Lynda

Online education platform Lynda has announced the acquisition of Compilr, a cloud-based platform for people to write and test code from within their browser. Terms of the deal were not officially disclosed. “The acquisition of...

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Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

Manage SmartVideos with New Lifecycle Platform

SundaySky has unveiled a new platform that enables marketers to create and manage their SmartVideo campaigns through a self-service console. The platform, dubbed the SmartVideo lifecycle marketing platform , enables marketers to create...

Closely Receives $3 Million for Perch Expansion

There is a lot of interest and investment in all things mobile right now. The latest evidence is Closely's closing of a $3 million round of funding to fuel the expansion of its business to business mobile app Perch. The Perch app...

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Bing is Growing, Yelp is Scandalous, and I Need Your Help!

:: Travis Bliffen, Stellar SEO :: Bing is pouring on the new features as they try to compete with Google. Recently on the Bing Blog, they discussed how they are focused on better understanding how the world interacts and delivering...

On-Page SEO: Anatomy of a Perfectly Optimized Page

:: By Korah Morrison, Blogoloola :: It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education...

Google + Optimization and Link Building Strategies

:: By Travis Bliffen, Stellar SEO :: Many Internet professionals, me included, aren't Google Plus's biggest fans and if it had failed, many of us wouldn't have lost a bit of sleep over it. The fact of the matter is, however...

What's Your Consumer Review Strategy?

Consumer reviews are an important part of the digital marketing landscape. In fact, 79 percent of consumers trust online reviews as much as personal recommendations, according to the BrightLocal Local Consumer Review Survey from 2013...

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3 Spring Cleaning Tips for Email Comm

Spring is in full swing and if you haven't already, now is the perfect time to tidy up your brand's email marketing campaigns. Alyssa Nahatis, director of email deliverability for Adobe Campaign provides these tips to ensure...

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