'Net Features

The Magazine For Website Success

How to Use Facebook Graph Search to Better Target Facebook Ads

:: By Adam Dince, Deluxe :: The most effective ads on Facebook are the ones most highly targeted to a specific audience. However, Facebook’s generic audience options are average at best. While Facebook has made huge leaps forward...

Twitter Ads Available in 12 New Markets

Ads are a major source of revenue for Twitter, so it is no surprise that the social network is expanding its ad platform to 12 new markets in Central and Eastern Europe, and in Portugal. According to the social network’s announcement...

Facebook News Feed Updates

Facebook is taking steps to improve the News Feed once again, and this time the social network is taking aim at “click-bating” headlines and shedding light on sharing links in posts. For starters, Facebook defines click...

Paid App Dominates Charts, Social Media

How does a company create one of the best-performing non-gaming apps without including in-app ads or getting one dime in funding? Aside from charging for download, if you ask one of Facetune’s co-founders Itai Tsiddon, it’s...

IT Pros Get Big Data Certified (And Vice Versa)

Whether small or large, analytics can help companies to discover trends or anomalies they may otherwise have missed. Analytics are playing an ever-increasing role in business today with companies always looking for ways to improve...

Popular Mobile Email App Mailbox Gets the Desktop Treatment

With an estimated 191.4 billion emails being sent and received every day this year, email will remain a vital channel for businesses to communicate with their customers. In order to manage their emails and maintain some semblance of...

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Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

SlideShare Goes Free; Content Marketers Rejoice!

Presentation-sharing platform SlideShare is making many of its professional-level features available for free. Starting August 20, the popular LinkedIn-owned platform began making the change for all SlideShare users to have access...

Action! SEO for Videos – Long Live Spam (Proof Inside)

:: By Travis Bliffen, Stellar SEO :: If you have ever wondered how people get exposure for their videos on YouTube and other platforms using SEO, this is the article for you. If you think video SEO isn’t needed, read on. Why...

The Four Faces of Cloud Computing

The "cloud" changed the way SMBs operate in the digital world. In fact, nearly 80 percent of U.S. small businesses will be "fully adapted" to cloud computing by 2020 (more than doubling the current 37 percent rate...

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Email & Pinterest the Perfect Social Combo

With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way...

Google Analytics Can't Do It Without You

:: By Eric Fettman, E-Nor :: Google Analytics is a very powerful tool, but users need to fill a number of out-of-the-box gaps to fully understand source attribution, user actions and conversions. Many users new to Google Analytics...

Bing Gets Conversational with Search Users

Bing still receives a fraction of the search volume that Google does, but the search engine is doing some unique things to help it stand out. The search platform released a new feature last week that better leverages Bing's focus...

Email Volume Grows, Open Rates Decline

A new report from Yesmail reveals that the volume of email sent and received is growing but open rates are declining. Don't worry, there's a good reason. The number of emails arriving in subscribers' inboxes, according...

5 Ways to Get Your Website Indexed

:: By Simon Slade, Affilorama :: Websites don’t have all their content on one page because it would be detrimental for SEO, visitors’ fingers might fall off from scrolling for days and the page would be difficult to navigate...

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