'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Instagram Workarounds Not Good Enough

There's no denying Instagram's benefits for business, but social media management products just can't do what marketers need them to do in order to fully participate on the social network - and the network probably likes...

Startup Success: How to Choose a Business Partner

:: By Corey Bray, LegalNature.com :: Almost one in three small businesses fail within their critical first two years and more than 50 percent will fail within the first five years according to Gallup. The main reason for such high...

How Mobile Builds the Multi-Channel Customer Journey

:: By Dan Engel, Mobile1st :: Mobile is madly mutating, becoming ever more central to the consumer lifestyle and the customer journey. Under the pressure of always-on, always-connected technology, our rituals of shopping have shape...

Emotionally Stunted Digital Marketers Turn to Automation

Brands are apparently failing when it comes to using emotion in their marketing. Results from a study by cognitive content generation platform Persado evaluated how marketers apply intelligence from behavioral and attitudinal data...

Gather Useful User Data with Twitter's Audience API

Twitter announced that its Audience API is now ready for prime time. The general release of the API makes it possible for brands to gather insights on the Twitter users interested in their products. SUBSCRIBE to Website Magazine &...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

Retailers React to #PrimeDay

Even though last year's Prime Day was a big disappointment to many - akin to a digital garage sale - Amazon increased its advertising efforts this year promoting the annual event across its app (promising early access to deals...

Content Marketing for the SMB Owner

:: By Travis Bliffen, Stellar SEO :: In the early stages of a new business venture, many SMBs are content to keep their finances out of the red while others take off rapidly and never look back. Either way, this is a time filled with...

B2B Sellers Buying Into Cloud Commerce

Consumers expect seamless access to brands - and their history with those brands - on every channel they visit, and business shoppers are no exception. Business-to-business (B2B) buyers are bringing their same lofty e-commerce expectations...

Test Your Data Maturity Levels

How "mature" and "sophisticated" are you when it comes to using data? You're about to find out. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released a new benchmarking system...

6 Ways to Make Your Site Content More Interactive

:: By Larry Alton, @LarryAlton3 :: We’re beginning to enter a new age of content marketing. For the past decade or so, the Internet has been a relatively open place in terms of content, but as more entrepreneurs and marketers...

Proactive Video Ad Fraud Solutions

Digital advertising fraud has always been a problem but as the viability of various channels continues to increase/improve, so do the opportunities to profit from them illicity. While search, display, and social have long been under...

Step Inside: Augmented Reality in Retail

For e-commerce retailers, it's not just about mimicking an in-store shopping experience online anymore, it's about leveraging new technology that can expand what can even happen in the real world. Savvy retailers are leveraging...

Skills to Pay the Digital Bills

Freelancing platform Upwork released a new index of in-demand skills in the U.S. freelance job market. The Upwork Skills Index determined growth rates on the various skills based on freelancer billings through its platform in Q2 2016...

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Into the Video Studio with ConvertMedia

Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform...

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