'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Discover New Content Ideas with Unmetric

Social media intelligence company Unmetric has launched a new product called Discover, which enables brand content creators and strategists to research, discover and share new ideas with other team members in real time. Umetric Discover...

What is Wrong with Your Site?

:: A Website Audit Checklist for Beginners :: By Jacob Abraham, WPDean -There are so many articles and tutorials available online on website audits. These articles contain information on things like search engine optimization (SEO...

Fluid Powers Fender's Customizable Guitar Experience

To cater to the increasing demand for personalization from its customers, Fender Musical Instruments Corporation (FMIC) is debuting a new digital studio experience that gives consumers the ability to design their dream guitar via a...

Operationalizing Customer Journey Maps in SugarCRM

SugarCRM has announced a new plugin that will automate and map often complex businesses processes occurring along the customer journey. The new Customer Journey Plugin, developed by Addoptify , has two unique features: a Customer Decision...

Moving Away From Magento

Multichannel e-commerce management software provider nChannel announced a partnership with Shopify Plus, the commerce company's managed services offering. The partnership will enable merchants to move their e-commerce data away...

Not So Fast With That Website Redesign

: How an A/B Test Revealed the ‘Creature of Habit’ Layout : By Joel Citron, Ai Media Group - Every year Web page design trends sweep across homepages, landing pages and plenty of pages in between. Businesses in every industry...

Email Marketers: Don't Forget About Dad

If there were ever a reason to create an email editorial calendar it's Father's Day. This is because the holiday doesn't receive as much fan-fare from either marketers or consumers as the winter holidays (of course) nor...

YouTube Unveils Suite of Video Ad Creation Products

YouTube is making it easier for businesses to create video ads, as the company has unveiled a new suite of products that make video ads more accessible to businesses. The YouTube Director suite of products includes three offerings...

5 Ways to Share Content Social Followers Want to See

While still a digital mystery to most brands, social media has quickly become a valuable channel for those that can leverage its innate power. What makes social so interesting is that audiences self-select somewhat, defining their...

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Close The Measurement Loop by Onboarding Sales Transaction Data

It's almost impossible to advertise efficiently and effectively if you can't account for actions that take place offline. Fortunately, that has started to change over the past few years. LiveRamp announced a new integration...

Targeting & Retargeting at Pinterest

Just a few months after introducing email-based ad targeting, Pinterest will soon enable advertisers to target ads to users who previously visited their website or used their mobile application. Brands will also be able to bring in...

Scaling Customer Education

Cloud-based learning management system (LMS) Skilljar , which provides customer onboarding and training, recently announced an integration with Pardot 's B2B marketing automation solution. The integration will enable B2B marketers...

Could Apple Upset PayPal in Web Payments?

Apple announced this week that it is officially bringing its Apple Pay product to the Web - but is it really the PayPal killer 'Net professionals have been promised? By bringing Apple Pay to the Web, Apple is essentially allowing...

Demandware Bites Into Apple Pay on the Web

Consumers want to complete transactions in as few steps as possible, and Apple Pay as a checkout option is one such way to reduce those steps. Announced this week, Demandware (in a definitive agreement to be acquired by Salesforce...

The E-Commerce Slowdown of 2016

The heyday of e-commerce might be coming to an end. The overall move to online shopping is expected to slow considerably over the next three years according to recent consumer research released by The Boston Consulting Group (BCG)...

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