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Marketers Getting Long-Term Relationship Metrics Wrong

What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what...

Twitter Finally Plugs into WordPress

Twitter has finally unveiled its official plugin for WordPress. The WordPress plugin bundles Twitter features and functionality into an installable package for sites that are powered by WordPress, enabling users to embed Twitter content...

Is Adaptive Web Design Right For You?

By Ari Weil, Yottaa The evolution of the mobile representation of digital storefronts and digital media has embraced a variety of iterations, including the mobile m-dot site, the native app and responsive Web design (RWD). Each of...

Hootsuite Users Get Closer to Proving Social's ROI

As companies look to increase their social presence many turn to social media management platforms to help accomplish this goal. LiftMetrix , a social analytics company, has announced a partnership with Hootsuite , a social media management...

E-Commerce Fraud: The Worst States to Live

With millions of shoppers' data stolen at top retailers and healthcare companies over the past couple years, online fraud is something every shopper is concerned about. This means retailers have to be too. E-commerce fraud prevention...

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

Search Meets Social with Google-Twitter Deal

:: By John Wieber, WebMoves.net :: Search and social, get ready to mingle! Once again, Twitter and Google have arrived at a deal to have tweets show in relevant search results on Google. Since their prior deal expired in 2011 , it...

Extended Reach and Improved Targeting for Advertisers

A new partnership between digital advertising company engage:BDR and analytics company Neustar is helping advertisers reach up to 97 percent of adult American Internet users and segment audiences with more than 16,000 consumer attributes...

vCita Unveils Payment Solution for Service-Based SMBs

VCita is making it easier for its service-based small business clients to accept payments online, thanks to the release of the company’s new LiveSite Online Payments solution. With LiveSite Online Payments, businesses have access...

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

Need Proof Reviews Matter? Trustpilot Soared in 2014

Online review community Trustpilot achieved record growth in 2014, with an 80 percent year-over-year (YoY) increase in revenue and a 50 percent increase in posted online reviews. In addition to increased revenue and reviews, Trustpilot...

Nom, Nom, Nom: Bing Introduces Food Ordering Button

Ordering food online has become a staple of many consumers' regular Internet activities and with Bing’s newest update the process has become much quicker. Bing has recently announced a new feature on their search engine results...

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Google: Consider Yourself Warned

The Internet has never been known as a terribly "safe" environment, but that's not stopping tech companies like Google from trying to make it so (and as a Web user, you should be thankful). In addition to its recent efforts...

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Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

100 Million App Installs for Appia

Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs. Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs...

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