'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

QUICK HIT: Put Some Pepper In Your WordPress

There's a new version of WordPress (dubbed Pepper) available and it's packed with important performance improvements as well as some very useful new features for those using the popular publishing system. SUBSCRIBE to Website...

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Avoid These UI/UX Mistakes to Improve Mobile App Retention

:: By Ashesh Shah, Fusion Informatics :: It is hard for marketers to see their app's user retention rate falling with time. The reasons, however, may lay within their app user interface (UI) or user experience (UX) design. Addressing...

A Simple Guide to Decluttering Your Website

:: By Larry Alton, @LarryAlton3 :: We’ve entered an age of Web design where principles of minimalism rule. However, many websites that were developed prior to this shift are still utilizing outdated layouts that are confusing...

Website Migration: A Best Practices Checklist for Before, During and After

:: By Nick Rojas, @NickARojas :: The decision to migrate your website to a new URL should not be taken lightly. Your current website represents a huge investment - creating the copy, layout, and amplification tactics to improve visibility...

Making Legacy Apps Modern with Sencha

Web application platform Sencha wants to make it easier for enterprises to transform their legacy applications into modern Web apps. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Sencha, which provides a platform...

Investment App Builds Its Own Stash

As many times as Internet professionals roll their eyes when they hear of a company that is Uber-like or has Uber-fied an industry, the comparison is sometimes, well, just warranted. Stash Invest is the latest app that has the potential...

When Social Hurts Search (And How to Avoid the Risk to Rankings and Reputation)

Thanks to smartphones and social channels, people are easily “checking in” to local businesses on Facebook and other digital properties (e.g., Google, Foursqaure) to show off their patronage and share their whereabouts...

Creating Your First Facebook Ad

Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can't rely on organic reach. For those businesses...

Retailers Slow to Use SMS, Pre- to Post Sale

From interactions with peers to the receipt of personalized promotional offers, SMS is a familiar and easy way to communicate today, yet according to a new OpenMarket mobile messaging report , the large majority of retailers are not...

Is Pokémon A Good Fit For Your Business?

By John Fetto of Hitwise, a division of Connexity To say that the release of Pokémon Go has been a runaway success is an understatement. The mobile game, which now sits atop both the iTunes and Google Play app stores, resulted...

Create Captivating Digital Signage Content

:: By Sadiq Khan, doPublicity :: The most captivating thing to have happened to the advertising industry in a very long time is the advent and subsequent coming of age of digital signage (think rotating event schedules at conferences...

Benefits of Document Management Software (DMS) for Business

:: By Benoy Tamang, eFileCabinet :: More digital files are being created than ever before and enterprises without a proper filing system risk wasting time and money trying to locate or replace files that have been misplaced or downright...

HP USA Migrates Affiliate Program

Targeting core audience segments can be difficult across touchpoints, but is often one of the leading factors of whether acquisition and retention efforts are successful or not as irrelevant audiences simply don't convert. HP USA...

Marketers Inundate Consumers with Email Around the Holidays

Even as email open rates are falling, the proportion of brands sending "holiday-themed" emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed...

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Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

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