'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Mobile-First Drives Conversational Search for 2017

:: By Travis Bliffen, Stellar SEO :: We all know that being mobile friendly is important if you want to rank better on Google. Sometimes as 'Net professionals, our immense focus on Google guidelines distracts us from the very reason...

Search Master: Making the Most of the Under-served Meta Description Attribute

When I first began optimizing websites nearly 20 years ago, the meta description was one of the most influential elements in the positioning of websites on the search results. The description attribute within the meta tag provided...

QUICK HIT: AdWords Shows Location-Specific Phone Numbers

Google is notifying AdWords customers that use both call and location extensions of a rather notable change. For advertisers promoting ads showing a business location, calls may be directed to the phone number associated with that...

Millennials & Minorities Optimistic About Small Biz Growth in 2017

Yelp's second annual Small Business Pulse Survey reveals that 90 percent of American small businesses active on Yelp expect their revenues to grow this year and estimate an increase of 31 percent in the year ahead. SUBSCRIBE to...

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Analytics at the Speed of Thought

In order to gain true insight into customer and prospects' opinions, needs and wants, enterprises need very powerful analytics solutions and that's particularly true in the realm of omnichannel commerce. It's increasingly...

How Changes In China Could Mean Big Bucks for Domain Name Owners

:: By Jeff Sass, .CLUB Domains :: Whether or not they understand all of the complexities surrounding it, most Americans probably know something about the Great Firewall of China . Built in about 1988 — a little later than the...

Not So Fast with Chatbots (Until You Read These Best Practices)

Decreasing time spent on customer service and increasing the time it takes for customers to resolve issues, are wins for enterprises but new data out of LivePerson indicates consumers only trust bots for certain tasks, some of which...

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Tailoring Web Experiences Based on Context

Content discovery platform Taboola is looking to improve the advertising it shows to consumers, announcing the acquisition of Commerce Sciences, a provider of web personalization and on-site optimization solutions. SUBSCRIBE to Website...

Staff Pages with Style

Staff pages on websites are often restricted to listing executives, their titles, short bios and their headshots, but brands with style often open up this page to more members of their staff - those who help a business deliver products...

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Is Relevant Content Creation The Most Effective SEO Tactic?

Search engine optimization is one of the most appealing practices for businesses but it is challenging to say the least (as you may well know). SUBSCRIBE to Website Magazine & Accelerate 'Net Success While search engines such...

Email Marketing Resolutions [Infographic]

Chances are you've already sent your first or first several email campaigns of 2017 - likely using the same tactics as the year before. To ditch some of your bad habits and capitalize on some better ones, Campaigner put together...

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CRM's Role in Omnichannel for the Digital Business

:: By Shampa Bagchi, ConvergeHub :: These days, customers expect a world-class customer experience. Customers want to engage directly with brands and they want their voices heard now more than ever. With so many digital businesses...

5 Digital Marketing Habits to Ditch

:: By Ilana Plumer, Main Path Marketing :: “Change,” the Greek philosopher Heraclitus once wrote, “is the only constant in life.” More than 2,500 years later, these words still ring true, especially in regard...

Retargeting in 2017: What’s New and What’s Tried and True

:: By Chris Fehrmann, G/O Digital :: 2016 bore witness to many retargeting platform vendors bringing big business technology to local small businesses. Dynamic ads - those based on a user’s demonstrated interest (time spent on...

Women Buy from Influencers

What makes influencer posts successful? Apparently, an abundance of female followers. Media platform Bloglovin recently surveyed some 20,000 women and found that more than one-half of the women surveyed said they had bought a product...

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