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Going on Safari; Apple Browser on Windows

As if you didn't have enough choices of browsers for your Windows machine, you can now add Apple's Safari to the mix. The public beta of Safari 3 starts today and it's not just for Mac users anymore. I put Safari through its paces...

InfoSpace Debuts mCore

Annual mobile data revenue is forecasted to grow by $3 billion over the next five years according to Jupiter Research. Consumers say that one of the main reasons they would be more likely to use mobile data services, such as downloads...

Back to the AdLab; Keyword Forecast

Website Magazine has been closely monitoring the tools at MSN AdLabs for quite a while. I just came across another of their tools however that is certainly worthy of note. The Keyword Forecast tool provides impression count and demographic...

Longer Video Ads More Effective

The Online Publishers Association (OPA) recently conducted a study involiving 1,422 participants and concluded that longer video ads (30 seconds) were more effective than shorter ads (15 seconds). Considering the anticipated outcry...

Top Web Stories @ WM Share: Week Ending 6/8/07

The following are the top voted stories on Share.WebsiteMagazine.com for this, the first full week of July 2007. Share the news (industry articles, blog posts, tutorials and more) that you find important at Share.WebsiteMagazine.com...

Radio DM Days

Looking for insight into the world of direct marketing and advertising? Today is your lucky day! Website Magazine Editor Peter Prestipino will join Paul McDonough, Group Show Director of the Direct Marketing Association today at 2p...

Slurp Gets a New Name

The Yahoo! Search blog announced a few weeks ago they would be migrating their Web crawler (Slurp) over to a new domain. That transition is now complete and all YahoO! machines are (and will be) coming from crawl.yahoo.net. This change...

Internet Ad Revenues Rise Yet Again

In what is starting to sound redundant, Internet-based ad sales have reached another record high - $4.9 billion for the first quarter of 2007, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. That mark represents...

More Product Information = Higher Conversions

WebCollage released their 2007 Survey of Online consumer Product Research Habits. The study was based on 333 respondents aged 18 and over who shopped online at least once within the last year. Of the findings, 91% of respondents said...

Retail Websites Get 25% of Traffic from Search

According to InformationWeek , Hitwise released some figures this week, showing that retail websites are getting 25% of their traffic from search - up 0.7% from May 2006 to May 2007. Who sent the most traffic? Google, of course - accounting...

Cookie Deletion; Audience Measurement

comScore made available an important white paper today titled “The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics: An Empirical comScore Study.” Sure, it may sound drier than dirt but it's a key piece...

Netscape Navigator 9.0 Rocks Social Web

There's more to Web browsing than IE, Firefox or Safari don't you know. Remember the days when Netscape was the cool browser to have installed? I do (although it's been a while since I used it). Netscape Navigator 9.0 was Released...

Bypassing Email Filters Becoming Big Business

Goodmail Systems Inc . is broadening their CertifiedEmail program with deals announced Thursday with Comcast Corp., Cox Communications Inc., Time Warner Cable Inc.'s Road Runner and Verizon Communications Inc. - joining existing clients...

Quality-Based Pricing; YSM, YPN and You

Yahoo! made a big move this week by changing its straight cost-per-click algorithm to a "quality-based pricing" offering. This affects not only advertisers using Yahoo Search Marketing, but those participating in the Yahoo...

Is [Exact Match] Right for You?

When developing a Pay-Per-Click strategy you’ll need to not only determine keywords, budgets, landing pages and bids, you will also need to chose what type of matching scheme will be the most successful for your goals. Google offers...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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