'Net Features

The Magazine For Website Success

Retailers are Missing the Connection with Mobile Shoppers

Mobile shopping applications that provide consumers access to price comparisons, product availability, coupons, recommendations, ratings and reviews helped drive online spending to record highs during the 2010 holidays. However, according...

Increase Page-load Speeds with SiteSpect AMPS

SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting. In recent customer deployments, SiteSpect’s automated multivariate performance...

LinkedIn's New Advertising Platform

The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender...

Click Fraud Drops But New Malware Scheme Surfaces

The click fraud rate dropped in the fourth quarter of 2010 for the first time since the middle of 2009, according to a new report from Click Forensics. The rate dipped from 22.3 percent in Q3 2010 to 19.1 percent in Q4, ending a string...

Shorter Videos Provide a Longer Social Reach

Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly...

Trends in Landing Page Design for Search Marketers

Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current...

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...

Amazon Introduces New Email Service for Businesses

Amazon has announced the launch of a bulk and transactional email-sending service for businesses and developers. As part of Amazon Web Services (AWS), the new Amazon Simple Email Service (Amazon SES) is designed to give customers a...

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Time to Put Joost on Your Radar

Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

First Universal Video URL Service Launched in Private Beta

The world’s largest video encoding service provider has announced a private beta launch of the first Universal Video URL service, called Vid.ly. The free beta program from Encoding.com includes encoding, storage and delivery...

Local Consumers' Trust Earned by Having More Reviews

BrightLocal, a local SEO firm based in London, recently concluded its report based on the Local Consumer Review Survey it conducted in the fall of 2010 . Designed to gain a better understanding of consumer usage and trust in online...

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network...

Google Says War on Spam Ranks First

Google principal engineer Matt Cutts posted a lengthy message on the company’s official blog Friday in response to recent complaints from users about the increasing prevalence of spam in search results. The war on webspam, Cutts...

Easy Mobile Marketing for Every Business

According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...

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