'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Constant Contact Founder Builds New Biz, Mobile-Optimized Sites

As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...

Is there a POC in Your SEO Audit?

SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results...

5 Reasons Your Search Traffic is Declining

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...

Simple Steps to Engaging Webinars

:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...

BrightLocal Puts SEO Industry In Focus

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...

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Extinguish PR Firestorms with Social Tool

What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon , a brand of workout clothes, saw after its...

7 Hot Summer Marketing Strategies for Merchants

The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...

1&1 Dynamic Cloud Server Enhances Scalability for SMBs

Web hosting company 1&1 Internet recently upgraded its 1&1 Dynamic Cloud Server that will make the solution more flexible and cost efficient. The biggest change to the server is an increased focus on scalability that allows...

Checkout vs. Cart Abandonment

Abandonment occurs when website visitors leave before their order is completed. But there's a difference between "checkout abandonment" and "cart abandonment" and as an e-commerce merchant you need to know the...

Merchants Fight for Protection from Fraudulent Chargebacks

Chargebacks were initially introduced to protect credit card-holding consumers in the United States, allowing them to receive a return of funds from an issuing bank and reverse an outbound transfer from their credit/debits cards. However...

Bigcommerce Grows Momtrepreneur’s Site, Know-How

Balancing business and baby is tough. And while there is no secret to how moms do it, getting support from qualified sources is a key ingredient to success, just ask "Momtrepreneur” Nicole Ropp (pictured). After Ropp’s...

Should E-commerce Merchants Accept Bitcoin?

The Peer-to-peer electronic payment system known as Bitcoin has certainly garnered its fair share of attention over the past few months. While I won't delve into the details of how it works or what I think of the currency system...

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Ecommerce Design: Dickies Goes to Work on Online Store

Simple navigation, clear communication, comprehensive product information and easier checkout are among the new and improved features and functionality of DickiesStore.co.uk, which go lives May 7. As the exclusive provider of Dickies...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

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