'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

5 Reasons Your Search Traffic is Declining

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...

Simple Steps to Engaging Webinars

:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...

BrightLocal Puts SEO Industry In Focus

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...

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Extinguish PR Firestorms with Social Tool

What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon , a brand of workout clothes, saw after its...

7 Hot Summer Marketing Strategies for Merchants

The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...

1&1 Dynamic Cloud Server Enhances Scalability for SMBs

Web hosting company 1&1 Internet recently upgraded its 1&1 Dynamic Cloud Server that will make the solution more flexible and cost efficient. The biggest change to the server is an increased focus on scalability that allows...

Checkout vs. Cart Abandonment

Abandonment occurs when website visitors leave before their order is completed. But there's a difference between "checkout abandonment" and "cart abandonment" and as an e-commerce merchant you need to know the...

Merchants Fight for Protection from Fraudulent Chargebacks

Chargebacks were initially introduced to protect credit card-holding consumers in the United States, allowing them to receive a return of funds from an issuing bank and reverse an outbound transfer from their credit/debits cards. However...

Bigcommerce Grows Momtrepreneur’s Site, Know-How

Balancing business and baby is tough. And while there is no secret to how moms do it, getting support from qualified sources is a key ingredient to success, just ask "Momtrepreneur” Nicole Ropp (pictured). After Ropp’s...

Should E-commerce Merchants Accept Bitcoin?

The Peer-to-peer electronic payment system known as Bitcoin has certainly garnered its fair share of attention over the past few months. While I won't delve into the details of how it works or what I think of the currency system...

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Ecommerce Design: Dickies Goes to Work on Online Store

Simple navigation, clear communication, comprehensive product information and easier checkout are among the new and improved features and functionality of DickiesStore.co.uk, which go lives May 7. As the exclusive provider of Dickies...

Fraud Fears Loom, but Performance Marketing Booms

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

The Best Mobile Design for Your Business

:: By Tom Cottrill, Fathom Digital Marketing Have you tried to view your site on your smartphone? What does the design look like on a 4 x 2.5 inch screen? What kind of interaction can you offer with your visitor? When it comes to reaching...

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...

Rakuten MediaForge Reports Double-Digit Growth

Engagement-based display advertising provider Rakuten MediaForge has seen double-digit growth for the second consecutive quarter since Rakuten acquired MediaForge in September 2012. Rakuten offers a variety of consumer- and business...

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