'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Profile Optimization for 2nd-Tier Social Networks

For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks...

Freelance Web Professionals Earned Big in 2012

The Internet has changed the way we do a lot of things, and now it seems to even be altering the way we find employment (or new employees, depending on what you’re looking for). That is according to the new Global Online Employment...

DejaClick Supports Performance Monitoring in Chrome

The Chrome Web browser is absolutely kicking the virtual snot out of every other browser (unless of course your brand caters to an aging, anti-Google audience). Google's Chrome has grown by more than 25 percent globally, and among...

Overcoming the Video Hurdle with BizVision

One of the big problems with marketing through a content asset like video is that you have to actually create the video. Of course, there's a segment of the digitial media population that is pretty good at that, and you'd be...

The Difference Between rel=author & rel=publisher

Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...

Leak-Proof Marketing System: 5-Step Checklist

By Joy Gendusa, CEO of PostcardMania A solid marketing system generates leads for your business, and then integrates the latest technologies to turn them into customers. I have spent 15 years perfecting mine, and now you can build...

Viralheat Gets Smart with Social

Social media marketing platform ViralHeat has launched Smart Stream, a unified, Web-based social management, monitoring and analytics application built exclusively for brands. Smart Stream enables marketers to use one platform to manage...

An Overview of Online Marketplaces

We live in an age of frenzy. Today, technological advancements and innovations occur on a daily basis and the very definition of “old” is ever-changing. Things used to get old with simple wear and tear. However, products...

Optimizing for Today’s Tablet Shoppers

By Ken Burke, Founder and Executive Chairman, MarketLive The numbers don’t lie. Tablets are taking over e-commerce. The latest indicators of the tablet phenomenon surfaced over the 2012 holiday kick-off weekend. Data captured...

Typography App Eases Design Process

A new browser-based tool is helping the design community save some time and create better quality Web typography. Typeface provider Monotype Imaging Holdings has commercially launched the Typecast application, which allows Web designers...

Search, Social, or Both?

Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement...

Bring Content Marketing Functionality to Your Blog

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...

Get Pushy with Mobile Notifications

ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through...

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Responsive Design: Not So Simple

By Mike DiMarco, Director of Media for FiddleFly , Inc. Sometimes, a good idea on paper can blossom into a great idea in practice. Other times however, a seemingly great idea on paper can quickly turn into a wastebasket full of unexpected...

Mercury Moves Toward Converging TV and Digital Media

Mercury Media, a direct response television media agency, is expanding its services from the small screen to the computer screen with its recent acquisition of iMarketing. iMarketing specializes in search marketing, online media planning...

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