'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

4 Ways to Go Local on Google+

While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...

Track Local Website Rankings with STAT Search Analytics

The personalization and localization efforts of search engines are making it increasingly difficult for search engine optimziation professional to understand exactly where websites actually rank for a given search term. An update from...

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Klipfolio Gets Connected with Google Analytics

Klipfolio, a provider of an operational dashboard for real-time business information and key performance indicators, has added the Google Analytics data connector. The data connector is used to provde non-technical users with the ability...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Infographics Get a Web-Friendly Upgrade

Piktochart, one of the darlings of the infographic world, has retooled its Web-based app to allow users to create not just interactive, but search-friendly, infographics. In essence, these aren't your predecessors infographics...

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Privacy Concerns Not Going Away

Today’s online consumers are on to us. They are more privy to behavioral targeting and tracking and have higher privacy expectations because of it. Don’t panic; companies who are transparent with their audience stand to...

5 Ways to Win the Digital Asset Management Super Bowl

Ask any football team – getting to the Super Bowl takes focused teamwork. It isn’t simply the result of winning the conference championship, but watching endless hours of film, nurturing talent, managing egos, developing...

Minimize Consumer Risk, Maximize Profits

Online shopping is meant to be simple and suitable. Consumers unfamiliar with your brand are essentially taking a gamble on purchasing your products. They need an extra sense of comfort to convert and more from you to be a brand advocate...

Rio SEO Integrates Social and Search Tools for Digital Marketers

The line between social and search is getting blurrier by the day, which have left many SEO professionals scrambling to find a way to incorporate this hot new marketing avenue into their work. Rio SEO , a company that provides software...

Trends in Title Tag Design

It’s difficult to overstate the importance of title elements when it comes to search engine optimization (SEO). The title of your website or Web page as it appears on a search engine results page (SERP) is an important factor...

Pinfluencer Launches Image Recognition Engine

Merchants that actively maintain a Pinterest profile have the potential to gain a lot of traffic from the visually driven social network. However, just like any other social network, merchants must monitor the analytics of the content...

E-Commerce Email: Converting the Customer

Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...

Q&A With Adobe CQ Client TV One

What company wouldn’t love seeing year-over-year page views increase by 53 percent, unique page views increase by 45 percent and average time-on-site increase by 6 percent? Those are the metrics that fuel one Adobe success story...

Digital Marketing's Remix

By Mark Simmons, Managing Partner, Founder of Mixed Digital Digital marketing success can be a moving target. The industry changes and innovates at such a rapid pace that keeping up can seem a daunting task. The trick is to keep informed...

5 Ways to Get a Better, Faster, Stronger Website

By Kristin Tarr, CloudFlare Communications Manager Website visitors are demanding a lot from online businesses, but none more important than speed, security and fresh content. In an era of increasingly fast access and low tolerance...

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