'Net Features

The Magazine For Website Success

Deep Customer Analysis with iPerceptions' 4Q

Web analytics are critical to every Web enterprise. They can tell you about certain segments of your audience - where the visits originated and what actions were taken from those visits, for example. What they lack, however, is a certain...

Amazon Opens First Facebook Store

The world’s largest Internet retailer has just started selling product directly through the world’s most popular website – meaning that now, thanks to Amazon, we will get our first real read on the potential that...

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Holiday Preparations for Web Professionals

Every business engages in some type of holiday preparation, regardless of the products they sell or the services they provide. Live chat technology firm Bold Software is no exception, and its annual Holiday Readiness Handbook provides...

WM Radio Extra! Social Media Strategies with Liana Evans

Social media can bring big benefits to all businesses but only if it's executed with the same precision as other important initiatives. And, it's not only just about Facebook and Twitter. We spoke with Liana Evans, diretor...

Four Principles of Captivating Web Design

The four principles of design are balance, rhythm, emphasis and unity. Each one of them is essential for bringing together the different visual elements that are necessary to achieving a strong design, which, in turn, is imperative...

WM Radio Extra! Online Video Tips with Grant Crowell

Online video is accessible to just about everyone these days. However, just because anyone can do it, that doesn't mean everyone can do video well. Often, in the rush to create video, the end result can actually damage a brand...

AdReady, Display on Target for a Banner Year

With online display advertising predicted to become a $50 billion industry by 2015, ignited by a projected 60-percent increase in targeted display ad spending over the next 12 months, advertisers and agencies are optimistically preparing...

Groupon Merchants Telling a Different Story

When you reach the pinnacle of success as quickly and as publicly as Groupon has, it’s only natural to have some detractors along the way. But what started out as a few recent critics has turned into a virtual case of piling...

6% - Pathetic State of Retweets

How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. Social media intelligence provider Sysomos recently conducted a study focusing on how tweets...

Analytics and Social Content Interaction

58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested...

Video Rankings - August 2010

Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...

Goo.gl URL Shortener Now Public

Goo.gl, the URL shortener Google launched last December, is now publicly available and can be used for any links on the Web. Google is actively touting the stability (near (100% uptime since launch), security (Google added automatic...

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User Reviews' Growing Importance to Business

Word-of-mouth marketing, feedback and testimonials have been a big part of every successful business long before the Internet even existed. Remember comment cards? But today, user input and user reviews are more important than ever...

Is Google Losing Its Grip on Search?

When Google Instant launched earlier this month, the relatively indifferent reactions from the Yahoo and Microsoft camps came as no surprise. No one expected Google’s competitors to come out and say that the world’s dominant...

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Listrak Release Puts Emphasis on Remarketing, Reporting

Thanks to deeper integrations with Omniture and Google Analytics, the latest release of Listrak’s Web-based email marketing platform is one that online retailers may find particularly useful for planning their strategies around...

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