'Net Features

The Magazine For Website Success

Facebook Tops in MerchantCircle Merchant Confidence Index

MerchantCircle, an online network of local businesses, released the results of its Merchant Confidence Index survey which revealed that new local ad offerings from Facebook are seeing increased pick up and may even be putting the pressure...

E-Commerce Abandonment on the Rise

Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy...

Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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Data Analytics for Midmarket CIO’s

The demand for actionable insights from analytics data was cited as the number one priority in a recent survey of midmarket chief information officers (CIOs) by IBM ( The IBM Global CIO Study: The Essential CIO - PDF . Midsize businesses...

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GoDaddy Goes .XXX

Godaddy announced that it will be selling the new .XXX extension, joining approximately fifty other registrars approved by the ICM Registry and accredited by ICANN to sell the extension. GoDaddy said it has met the requirements to...

Weekend Warrior: Inbound Link Prospecting

It is unlikely you will find a website high on the SERPs for which the person or team responsible for that placement has not done the necessary competitive research. Link prospecting does not stop at knowing the sites to target; you...

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PMA Sues Illinois Over Affiliate Tax

For the first time, the affiliate nexus tax (Amazon tax) is being challenged by a lawsuit. The Performance Marketing Association (PMA) has filed suit against the State of Illinois claiming the new law unconstitutional. We get the details...

New API from Kole Imports for Wholesalers

Wholesalers have a new tool at their disposal and it comes from Kole Imports, a leading importing and wholesale company offering discount goods, most notably in the dollar-store business. The Kole Imports API can now be used –...

Honey Badger: Bing Webmaster Tools

Bing announced several updates to its Webmaster Tools platform. The name of the update is Honey Badger to those playing along at home (more on that below). Let's look at some of the new features and why they will prove important...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

QR Code Solutions for Social Mobility

Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of when marketing with QR (quick response) codes. A QR code is an encoded barcode image that resembles a square-like maze. These two-dimensional...

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Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

Shopping Carts and Social Media

Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game. According to Merchant Circle, 70 percent of local US small-to-medium size business owners...

Monetization Models for Affiliates (Intermediate)

WM recently posted an article entitled How to Make Money on Your Website , which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks...

Retailers and Smart(er) Consumers

Are you meeting the expectations of your web-savvy consumers? Unlikely - at least according to a new survey from Demandware which indicates that retailers are simply not prepared when they encounter the smarter consumer of today’s...

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