'Net Features

The Magazine For Website Success

CPC Increase of 78% Due to Search Alliance

According to a study from GroupM Search , advertisers could see a cost-per-click increase up to 78 percent above current Bing CPC's as they move to one platform with the upcoming search alliance transition. GroupM Search projects...

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PostgreSQL 9.0 Released with Built-In Replication

The PostgreSQL Global Development Group announced the release of PostgreSQL 9.0 , the latest version of the open source relational database. PostgreSQL 9.0 includes more than a dozen other major improvements that will enhance every...

comScore's Social Media Monitoring Solution

Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products. Instead of developing...

Back to Work Fall Reading List from WM

Labor day has come and gone. The kids are back at school. The leaves (at least in the north) are starting to change. The pools and beaches have closed. The summer's over and now it's time to get back to work. Web work, of course...

Three in Four Merchants to be Retargeting in 2011

Online remarketing techniques have been a hot topic of debate in recent weeks, including our own take on The Cost of Retargeting . Retargeted advertising has been the hot-button issue for marketers and consumers alike, but a new study...

Quality Score: Advanced Questions (and Answers)

If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and...

Business Writing: The WIIFM Principle

WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business writing, your Web site, maybe even in your business success. Always tell people what’s in it for them when they do business...

WM Radio: Protecting Your Big Idea, Google on the Ropes

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users...

Apps Abound, But Study Shows We Could Care Less

No one is denying that “there’s an app for that”, as the ubiquitous slogan tells us. The question now, based on new research, is do people actually use them? Not so much, according to a Pew Report released this week...

More Than Half a Million .CO Buyers So Far

Less than two months after one of the biggest domain launches in Web history, the .CO extension has nabbed more than 500,000 registrations to put it on pace to becoming the fastest growing domain extension in the world. And the demand...

Cashing In On Daily Deals -- Groupon, LivingSocial, Tippr

Daily deal sites, group buying sites and coupon sites are taking the Web by storm. It comes as no surprise that in an uncertain economy consumers are going to great lengths to save every penny they can. But the fever-pitch enthusiasm...

WordPress Wednesday - SlideDeck

If there is one topic that excites the Website Magazine audience every time it's WordPress Plugins. There are a lot of incredibly useful plugins but with so many freely available (the WP plugin directory currently shows over 11...

Comodo Offers HackerGuardian for SSL Certificate Purchase

As Website Magazine gets closer to its upcoming Web hosting edition (distributed in October 2010), our interest is piqued by pretty much anything and everything related to the topic - and today's no different. Internet security...

Google ACE Tool Goes Global - Split Testing Adwords

Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally. What will be appealing to advertisers...

Total Hosting Control at FireHost

Managed hosting provider Firehost is offering its customers greater visibility into and control over their server and hosting environment. Firehost clients are now able to access key server metrics in real time, reviewing how much...

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