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The Magazine For Website Success

Unified Media Reach Data

Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...

Personalization, Segmentation and ROI

It's not difficult to make a case for testing segmentation and personalization. You'd have to have be pretty thick-headed not to see the benefits. Most merchants however don't engage in the opportunity that is present....

Amazon Tax: Developments and Implications

One of the biggest hot-button issues of online retail goes by many different names but it's most commonly called the “Amazon Tax” because of Amazon.com’s involvement in fighting it in New York and beyond. There...

Open-Source Project Management

The recession is over (almost). No longer will you have to scrap for budget leftovers to fulfill your marketing or development obligations. Consumers will start buying again, filling the corporate coffers, enabling you to roll out...

Net-Results Integrates with Salesforce.com

Net-Results, a leader in the marketing automation solutions industry has announced they have integrated their platform with Salesforce.com - the widely-used CRM. "Net-Results’ intuitive and comprehensive lead behavior tracking...

Click Fraud Surge From Bahama Botnet

ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search engines, publishers and ad networks. The...

URL Shortener in a CMS: CrownPeak Unveils Cpeak.us

There are hundreds of URL shortners available now (WM uses a mix of bit.ly and cli.gs) but can they be made even more useful than they already are? Well, what if each time you created a piece of content you'd have a short URL ready...

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Dex Knows Local; Maponics Neighborhood Data Added

Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context...

Elance Work Index - September

Elance released their September work index today, a report highlighting hiring trends in the freelance marketplace. Trends from this month's index include: - The presence of Search engine optimization (+18 in the 17th position...

Video Optimziation: Google Supports FB Share and RDFa

If you're creating videos, hosting them on your website, and aim to optimize those videos for competitive search engine placement you'll want to pay attention to this one. Google today announced support for Facebook Share and...

What's New With Noah (Classifieds)?

I've always had a special place in my virtual heart for classifieds. Perhaps it's my frugal nature or how with a caring and careful eye they often reveal many interesting insights into the state of the Web and the world in...

Mobile vs Non-Mobile Ad CTR

Online advertising network Chitika released a rather telling study of mobile vs. non-mobile Internet usage this week. If you've bought into the potential of the mobile market, you might want to reconsider that position. The study...

Bing The Fastest Growing Search Engine, Yahoo Stumbling, Google Steady

While Google remains far and away the leading search engine (with a 65% share of searches), Bing, at least according to Nielsen, is the fastest growing search engine. Bing's search market share in August rose 22.1% to 10.7% of...

Reputation Management and Monitoring for Everyone

Social media has turned traditional word-of-mouth on its head. Your customers can broadcast their thoughts of your company, products and their experience with you faster and easier than ever before – and reach a much larger group...

Reading Up on Online Reputation Management

Managing online reputation is vital to any business, so you may be interested in reading more in-depth on the topic. Below are four books on online reputation and how businesses can leverage the Web to create positive buzz and ultimately...

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