'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Target Twitter Ads with Keywords

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets...

Digital Ad Revenues Hit New High

Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...

Managing the Sales Process Digitally

Being a sales rep can be difficult, especially in today’s increasingly competitive business landscape. Luckily, companies continue to come out with useful business automation solutions that can take care of specific aspects of the...

Merchants Fail to Capitalize on Purchase-Related Data

Site and shopper data is very valuable to merchants, so why are many not taking advantage of it? A recent Bronto Software and RSR Research report reveals that even though there’s plenty of consumer intent data produced during each...

It's a Mobile World, an Infographic

The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in...

Google Affiliate Network Retires

Google rocked the affiliate world last night with the announcement that it has made the "difficult decision" to retire Google Affiliate Network and focus on other products that are driving results. While the search giant...

Marketers Pay Top Dollar to Reach the Digital Elite

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn. Turn’s Digital Audience Report, which highlights insights from the first...

DiscoveryDNS Offers Greater Control Over DNS Systems

Last October, ARI Registry Services announced plans to expand its line of DNS services, and on Sunday, at ICANN’s 46th public meeting in Beijing, ARI took the next step by unveiling its new DiscoveryDNS brand. DiscoveryDNS is a...

Infrastructure Interplay/Correlation, Key to Performance Tuning

:: By Steve Francis, LogicMonitor :: Detecting issues early, before they impact your systems, is the key to performance tuning, but it’s impossible to achieve without constant monitoring and insight into your operating environment...

Pressing Play on E-Commerce Video

:: By Michael Tarquinio, Vice President of Operations at Double Prime :: The implementation of video content is exploding on mobile and Web retail websites. A recent study showed that more than two-thirds of luxury brands plan to increase...

SEC Outlines Rules for Corporate Social Media Disclosure

Recently, the United States Securities and Exchange Commission (SEC) went about releasing a brand new set of disclosure rules for social media that detail specifically how businesses can use sites like Facebook, Twitter and a variety...

eWay Direct Gets Fathead

Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...

Mobile Platform Could Cause Bridezilla Shortage

Planning a wedding is stressful, to say the least. Fortunately, today's busy brides can now tackle their prenuptial to-do lists within the David's Bridal My Event interactive platform, now available as a mobile experience,...

Run a Special on Foursquare, Gain Visibility

If you are a merchant who uses Foursquare to connect with your customers, you should consider running a special tomorrow in order to receive additional visibility from the location-based social network. Foursquare has dubbed April...

WordPress Under Attack

Internet professionals using Wordpress have been under attack for the last few weeks but only now is it being widely reported. Numerous security experts have issued warnings recently about the botnet, a brute-force password-guessing...

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