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EMail Marketing Metrics 2011 - MailerMailer

Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report . If you’re as into email as we are, you will want to roll up our sleeves and dig into the data because it looks like much...

Adwords Call Metrics Available to US/Canada

Google announced that its Call Metrics product is now available to all advertisers in the US and Canada. Call Metrics works not unlike other click to call providers. A toll-free forwarding number is assigned and placed next to a text...

Monster Brings Semantic Search for Talent Matching

Job search and "matching" engine Monster.com announced the launch of SeeMore, a cloud-based semantic search and analytics platform for managing resume databases. "Our philosophy on innovation is simple - we focus on...

One (All-in-One) Platform from Hydra

SaaS marketing solution provider Hydra conducted a survey of 300 UK marketers recently and found that a third of respondents said less than 50 percent of their needs are being met by their current marketing toolset. The survey results...

Multimedia Customer Support from VeriShow

Live support and real-time collaboration are two of the hottest topics in Web business right now, and there’s an impressive new software-as-a-service (SaaS) platform that delivers those tools and more to its growing base of users...

Five Smart Back-to-School Affiliate Programs

It’s mid-July and much of the country is sweltering in temperatures near 100 degrees, which means it is time to be thinking about back-to-school deals. For affiliate marketers, that means partnering with the retailers that give...

New Social Tools from iContact

Email marketing firm iContact has introduced the latest version in its growing line of social media marketing solutions. I Contact Social Tools gives small and medium-sized businesses a powerful and effective means to reach existing...

Most Mobile Sites and Apps Lagging in Performance

The findings of a new survey show that consumers’ expectations for mobile and application performance are not being met. Today’s mobile users demand exceptional Web experiences and highly satisfying, convenient, on-the...

IAB to Hold Mobile Advertising Contest

The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...

Google Buys G.CO Domain for Shortened URLs

Google has announced in a blog post that the company has acquired the g.co domain as its new URL shortener for official Google products and services. The move was made to create URLs that are easier for users to remember and more easily...

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Mobile Accounts for 12 Percent of Paid Search

Performance marketing firm Performics has released its second-quarter mobile paid search data and found that mobile paid search traffic is now 12 percent of all paid search impressions (mobile + desktop), while mobile clicks are about...

ServInt Upgrades VPS Resources by 33 Percent

Managed hosting provider ServInt has begun implementing the largest free Virtual Private Server (VPS) resource upgrade in its history. The upgrade will take two forms. First, disk space on all hosting packages will be increased by...

Cloud-based Analytics Solution from IBM

IBM has announced a new cloud-based Web analytics and digital marketing suite designed to help organizations automate online marketing campaigns across channels such as websites, social media networks and mobile. The IBM Coremetrics...

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Merchants Can Rest Easy About New Tax Laws

As most everyone knows by now, earlier this month California became the latest of several U.S. states to have passed a law requiring sales taxes to be applied to online purchases. The legislation is commonly referred to as the affiliate...

Most Expensive Keyword Categories at Google

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...

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