'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

CSS Frameworks for Responsive Web Design

Responsive Web design (RWD) has taken the ‘Net by storm. RWD isn’t just trendy among designers, it’s useful to ensure a consistent user experience – something of increasing important with the diversity of screen...

Website Builders, Tools for Restaurateurs

From mom-and-pop diners to celebrity chef-owned bistros, there may be no better example of a brick and mortar that needs a Web presence, than restaurants. Today’s consumer demands access to hours, location, phone number, menu...

Holiday Primer: Facebook Offers

There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...

Reuse QR Codes by Updating Old Content

People are still using QR codes, right? Either way, Trumpia wants to usher in a QR comeback with the release of new QR code enhancements that will give users more flexibility to incorporate them into their marketing campaigns. The...

Jumptap Expands Targeted Mobile Ad Toolbox

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...

Pinterest Finally Means Business

It was only a matter of time, but Pinterest, the social pinboard site that took the world by storm, is officially targeting brands. That’s right – it looks like your mom’s favorite social network is ready to start...

Powering Interaction with Email Marketing Optimization

Email service provider YesMail, an InfoGroup company, announced several new features designed to aid marketers in their efforts to improve relevancy and generate better results. The most notable improvement is YesMail’s Personalization...

Stellar Shipping Solidifies Customers

Although not always top of mind, logistics are among the most important aspects of e-commerce – especially during the holiday season. In fact, a recent Voxware study reveals that late or inaccurate deliveries drastically impact...

Crafting an SEO-Friendly Facebook Page

Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...

The Extent of Keyword Not Provided & Some Practical Solutions

Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...

Avoid a Knowledge Graph-tastrophe

The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...

Tumblr Tumbles into Top U.S. Sites

Tumblr isn’t just for teens anymore. In fact, Tumblr recently announced in a blog post that an audience of 168 million people has pushed the social network into the ninth spot of Quantcast ’s top ten U.S. Websites. The...

Inbox Placement Declines (Again)

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

Google Will Rank Shorter Content...If It's Good

Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...

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