'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Inbound Marketing is NOT the New SEO

:: Travis Bliffen, SEO Proz :: Once upon a time in a Web before Google Panda, Penguin and Knowledge Graph SEO, companies only had to worry about choosing the right keywords and getting them to rank well, but not anymore. These changes...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

Email Volume Up 11%; What About Open Rates?

The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...

Apple's Siri Searches with Bing

The "search" news of the month so far (it might eventually be the search news of the year) has emerged from Apple's recent WWDC event. It appears that when iOS 7 is officially released, Siri will use Bing as its default...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Walmart Acquires Inkiru, Predictive Intelligence Platform

Walmart , whose CEO recently predicted the retailer would exceed 10 billion in online sales by the end of this year at its annual shareholder meeting, has acquired predictive analytics startup Inkiru. The acquisition shows, at least...

Last-Minute Father’s Day Strategies for Google-Minded Merchants

Dads may typically be easy to shop for, but those doing the purchasing might be a bit pickier. This Father's Day, shoppers are looking to get more bang for their buck. They also want to access product and business information seamlessly...

Pinterest-ing Insights, Advice for Merchants

If you had to guess, what social network do you think has the potential to drive long-tail traffic well into 30 days and beyond? Did you guess Pinterest ? Then you must know that this platform is navigated in a variety of ways, providing...

IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

UserTesting.com Unveils Enterprise Testing Platform

Popular online testing service, UserTesting.com, has extended its services to include a full-service Enterprise testing platform. The platform provides enterprises with a usability testing solution that helps clients keep up with the...

The Importance, Rise of Mobile Tracking

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

Internet Retailers Show Slow Growth in Online Security

Three out of four online retailers and top-100 U.S. banks are failing to adopt online security and privacy best practices, but there are improvements year over year – perhaps not enough to make us feel comfortable, though. The...

Plug-in Customer Feedback Surveys with iPerceptions

Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for WordPress, Drupal and Joomla. These plug-ins use iPerception’s 4Q and iPSI research frameworks to provide marketers with a one...

404 Pages Get Worthy Makeover

If you’re looking to make better use of your 404 pages, you may want to consider using them to help the NotFound project locate the thousands of children who go missing every year across Europe alone. By installing the Notfound...

SDL Makes Free Online Translations Simpler and More Useful

Worldwide, there are approximately 2.5 quintillion bytes of data created every single day, all of which spans a huge range of different languages. Obviously, this language barrier (or language barriers, really) regularly creates big...

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