'Net Features

The Magazine For Website Success

Facebook API Activity

The past four weeks have been an active one for Web and mobile app developers - particuarly for those in any way using Facebook's API's. Facebook has updated four of its API's in the last month: the Social Graph API and...

Marketers Slow to Socialize?

Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...

Starbucks Gives Mobile Payments Industry a Jolt

Starbucks, one of the most iconic corporations in the U.S., has rolled out a mobile payments program that will enable customers to make purchases with their smartphones. Never mind that the same near-field communications (NFC) technology...

Google Updates Ad Preview Tool

Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing...

Social Media Ad Spending is Soaring

According to analysis by eMarketer, U.S. social media ad spending will surpass $3 billion in 2011. That's an astonishing jump, compared to $1.99 billion reported for 2010, and a full $1 billion more than eMarketer's last estimate...

Five Top-Tier Tech Affiliate Programs

As the world’s leading manufacturers compete for shares of the explosive tablet computer, e-reader and smartphone markets, only one thing in the technology industry is certain at this point – consumers will spend more on...

Social Commerce Platform Enables Selling Directly on Facebook

On Tuesday, ShopVisible launched a new e-commerce platform for Facebook that allows retailers to sell products to consumers without requiring them to leave the world’s most popular social network. Whereas Facebook has been a...

Retailer Provided Best Online Experience During Holidays

Record sales were not the only thing online retailers achieved during the past holiday season, at least not according to a study conducted by Web performance solutions provider AlertSite. E-commerce merchants continue to improve their...

Comparing the Top Comparison Shopping Engines

The upcoming March issue of Website Magazine includes an article on optimization strategies for comparison shopping engines, still a largely misunderstood category and thus a market with a lot of unrealized potential by merchants....

Integrating Testing and Analytics

A very natural relationship exists between testing platforms and analytics applications. One is designed to drive improvements on your site and the other to help measure user behavior so that any changes or improvements can be quantified...

Successful Web Apps - Ten Golden Principles

For the past few years we have seen a growing movement of applications — from traditional desktop applications (like Microsoft Word and Excel) to full-blown applications that “live” on the Web (like Google Docs)....

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...

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2011 SEO Checkup

In the January, 2011 edition of Website Magazine, SEO Corner addressed the factors that influenced successful search engine optimization in 2010. But before proceeding toward SEO domination in 2011, it is essential to review the current...

Why the Smart Money is On PayPal

Of all of the titans of the Web industry right now, few have put themselves in as enviable a position as PayPal. Apple has skyrocketing stock values and two of the hottestselling products ever made. Google and Facebook have more website...

Welcome Back Spammers (Not)

Spammers took holiday in the fourth quarter of 2010 but they have returned (in a big way) according to the Commtouch quarterly Internet Threats Trend Report, which covers spam, phishing, malware and Web threats. According to the report...

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