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Compete.com has released "The Compete Attention 200" which attempts to help accurately measure user engagement. Developing an engagement metric is challenging but if done correctly can help advertisers plan and measure their ad spends...
Some noteworthy website monetization news today with the announcement that the Fast's AdMomentum platform will be released later this quarter as a private-label contextual advertising and monetization solution for online media companies...
Jon Myers, Search Director for UK-based search engine marketing specialist Latitude has released a white paper using mathematic equations and principals to explain the theories and logic behind the Long Tail of search. Unless you are...
Beginning tonight ( or around 3pm EST - depending on who you are talking to ), sponsored advertising on Yahoo! search results will be ranked based on bid price and quality score. Website Magazine reported on this a few weeks ago (...
There is an excellent thread at WebmasterWorld discussing "25 signals of poor quality sites" that is a good read. While I don't agree with all of the points that are being made, and many are simply mistakes made by novices, it's definitely...
Digital Inspiration has a good post on why it’s useful to offer blog readers an email subscription . In short, most people still don't use those little orange RSS icons and even if they do, offering a traditional email newsletter can...
The eBuity Group is presenting some interesting information on the state of spam in the blogsphere . The key findings: 53% of all pings are spam, 64% of all pings from blogs in English are spam 56% of all pinging blogs are spam MySpace...
eMarketer released the results of a recent survey taken in conjunction with MarketingSherpa at a recent ad:tech show. The focus on the survey is what marketers think is working in online marketing, what is not working, what strategies...
BloggerDesign has developed an excellent plugin dubbed FB StandardStats that makes installing Feedburner’s stats code simple for WordPress blogs. This plugin is an easy way for those that may be "programming challenged" and using WordPress...
LinkedCampus.com is a service offering text messaging campaigns targeted at the college campus crowd for local businesses to offer highly-targeted advertising and special offers to a text-savvy demographic. Users of the service can...
You know, when I won the spelling bee at Wasena Elementary school in Roanoke, Virginia in the mid 1980's, I never realized how much that spelling superiority would impact my career. I've always had an ability to spell correctly, a...
Superpages.com has taken a big social step forward. They have announced a feature called "Reviewer of the Week," that allows people to compete with others in their geographic area to win status as their local Reviewer of the Week....
I'm expecting this to appeal to only a handful of our readers, primarily those that are online ad buyers. comScore Networks announced yesterday that the firm's audience data for online advertising networks can now be segmented into...
The 2007 IAC Awards Call for Entry Deadline has been extended until February 15. Awards will be presented within each of the 96 industry categories and advertising formats such as online ad (including banner, pop-up or interstitial...
WTF Technorati? Real-Time Search Term Zeitgeist...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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