'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

True Social Proof Arrives in Updated Spredfast Platform

If any department feels the pressure to prove their worth, it’s social media teams. Since social media is still a relatively new channel – when put head to head with more traditional acquisition and retention tools and...

Sell to the Globe with Ecwid and Wix

Internet professionals have a new option for adding an e-commerce storefront to their Wix website, because the popular website builder has teamed up with social commerce provider Ecwid to offer a commerce app in the Wix App Market...

What Are Your Social Media Followers Thinking?

HootSuite has added a few new tools to its App Directory in order to help users increase their productivity without leaving the HootSuite dashboard. The new apps include popular online survey and questionnaire platform SurveyMonkey...

How Google Updates Have Permanently Changed the Face of SEO

By John Terra, Media Shower Once upon a time, if an individual or a business wanted to make sure their site ranked near the top of search results, they engaged in a number of tactics collectively known as Search Engine Optimization...

Penguin 2.0 Working for Some

Last month, Google did some housekeeping. Today, some websites are cleaning up with increases in rankings and traffic. Count the Royal Air Force Museum Gift Shop , an online store supporting the charitable work of the Royal Air Force...

First Position, Page One Equals 33% of All Clicks

If you aren't on the first page of Google search results (and in the first position) you might as well be somewhere else entirely. A new report from Chitika shows that sites on the first Google search results page generate 92%...

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Bing Boards Beautify the Search Results

Google may still be receiving well over 60 percent of natural search traffic, but Bing certainly is not sitting idly by, twiddling its digital thumbs. It too is engaging in efforts to makes it search results more appealing to end users...

5 Magnificent Magento Themes

Spend any amount of time in the company of fellow merchants, and you're likely to hear Magento mentioned a time or two. Website Magazine's experience at IRCE was no different. Magento monopolized plenty of conversations, which...

Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

GlobalSign Offers Free SSL Certificates for Open-Source Projects

SaaS certificate provider, GlobalSign , is supporting the open-source community by providing free SSL Certificates for qualified open-source projects. The new initiative aims to encourage the use of SSL in application development,...

Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed. These “inventory-aware” campaigns were initially released as a...

Retailers Avoid Buying from Brands that Sell Direct

Retailers are turning away from selling brands that sell directly to consumers online, according to a new study from e-commerce solutions provider Shopatron. The 2013 Retailer eCommerce Study shows that 71 percent of respondents would...

Connecting Audiences & Publishers in Media Buying

It’s becoming increasingly simple for marketers to connect with publishers’ audiences for the purpose of media buying. Case in point, a new integration between [x+1] and Lotame is providing marketers on the [x+1] platform...

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Sitelinks Get Detailed in Adwords Enhanced Campaigns

Last week Google announced that it will now enable advertisers to “nominate” specific text for sitelink descriptions within their Adwords account, controlling the descriptions that display when the Enhanced Campaign Sitelinks...

Reward Based Mobile Ads Are What Work

Digital advertisers have been relatively cold over the years toward mobile advertising; at least those mobile ads which weren't targeted geographically or behaviorally. As the industry matures however, the digital ad community...

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