'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Baynote to Power E-Commerce Recommendations with Endeca

Baynote, a well-known recommendation and social search engine, has partnered with Endeca through Endeca Extend to provide a deeper user experience for e-commerce sites and publishers. Those participating in the Endeca Extend partner...

Twitter's First Steps to Paid Accounts?

In response to a lawsuit filed by St. Louis Cardinals manager Tony LaRussa, Twitter has decided to verify some accounts. Although Twitter responded that, "Mr. La Russa’s lawsuit was an unnecessary waste of judicial resources...

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Google's Local Business Center

If you operate a local, brick-and-mortar business, you will want to check out Google's Local Business Center (LBC). No doubt, consumers have learned about your business through a Google search, or found directions to your location...

Targeting Social Networks for Sales

A recent report conducted by Sage Software and AMI-Partners shows that more than 260,000 small businesses in the US and Canada are using social networking tactics in some form or another - a surprisingly small number. Far and away...

Online Ad Revenue Down in Q1

It shouldn't be a big surprise, but online ad revenue dipped in Q1 2009 - five percent, to $5.5 billion, according to the IAB and PricewaterhouseCoopers. Just like every other economic environment, advertising has been hit by the...

Digg Shakes Up the Advertising Game

Digg just took online ads - particularly social advertising - to a whole new level. Advertisements will soon be integrated into regular Digg content (the 'river'), appearing similar to a regular submission. And, just like Digg...

Useful Twitter Search API's

There is so much information available on Twitter, it's almost a shame that more developers don't leverage the activity occurring on Twitter. Integrating "tweets" and the information that surrounds that content would...

RedGage: Avoid or Consider?

RedGage has launched in public beta after 18 months in development. It's one of those Web services you are either going to love or absolutely hate. RedGage is positioning itself as a centralized hub for users to earn money for...

Kenshoo Unveils Next Gen Portfolio Bid Optimization for SEM's

Search marketing platform Kenshoo announced hybrid bid management capabilities for its search engine marketing management platform. Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict...

eBay Removes Skype Links in UK

By now you've heard that eBay hopes to spin off its VoIP solution Skype . While Skype certainly has a future, it's clear that its future has nothing to do with eBay. eBay has never been pleased with the division's capacity...

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TurnHere Affiliate Program – Video Ads for Web Publishers

It’s not often that we highlight specific affiliate programs, but when that program carries with it the potential to impact a very broad swath of the Web population it deserves some attention. Web video production and advertising...

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Thirty-Plus Essential Blog Directories

:: Take These Links to the Search Engine Bank :: The most challenging aspect of developing a successful Internet promotional campaign is generating enough links (in both the short term and the long term) to garner a competitive listing...

Participatory Marketing and Gen Y

The Participatory Marketing Network (PMN) released results of a new study showing that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports...

SiteCore Marketing Suite Coming Soon

Mark your calendars - an impressive online marketing suite looks like it will be released by web content management systems provider SiteCore around June 30th. The Online Marketing Suite is an add-on to the already robust Sitecore...

New Adwords Editor (7.5.1) Released

Google released a new version of its AdWords Editor yesterday with several noteworthy updates. Advertisers are now able to make changes in a spreadsheet or custom application and import CSV files directly into the editor. Google has...

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