'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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IAB On Email Data Management

The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations. “If our industry...

Local/Social Application Translation at Netlog

The 35-million member strong European social networking site Netlog has opened its translation and localization capabilities to third-party developers. The site's translation system allows nearly instant translation into 23 languages...

Comscore August Search Rankings

Is Search at a Tipping Point? Comscore released its monthly comScore qSearch analysis of the U.S. search marketplace today. Americans conducted 11.7 billion core searches and Google extended its lead by 1.1 percentage points, to 63...

Lower High Bounce Rates

Bounce rate is a key component to website success - especially for affiliate and performance marketers. If your landing pages have a bounce rate of 20-30% or thereabout, you are doing great - some small tweaks might be in order - but...

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Ecommerce Website Usability

What did you spend in man (or woman) hours and advertising dollars last month to drive traffic to your ecommerce storefront? And what will you spend this upcoming holiday season? If you're like most Internet retailers, it might...

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SEO for CMS

Content Management Systems (CMS) play an important, yet low visibility role in how well content can be ranked on search results pages. With as many CMS offerings as there are SEO best practices, understanding how SEO-friendly your...

Embedding Flash Content

HTML clipboard Designers (and occasionally developers) need to embed Flash content within websites. SWFObject 2 offers two optimized Flash Player embed methods; a markup-based approach and a method that relies on JavaScript –...

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PHP Friendly: Smart Image Resizer

The Smart Image Resize r from Shifting Pixels is an elegant, yet powerful way to resize and crop any image on a website without actually modifying the actual image or tweaking code. Images are uploaded once at a high resolution and...

Caspio DIY Database and Web App Platform

So you want to create a database or a fancy new Web application? Check out Caspio . The service launched its latest version (Caspio Bridge 6.0) at the Web 2.0 Expo today in New York, offering users of the platform more capabilities...

Powered by JumpBox and SixApart

Virtual appliance developer (for server software) JumpBox today launched "Powered by JumpBox," a service that helps Independent Software Vendors (ISVs) grow sales by removing the friction associated with deploying server...

Google Quality Score Improvements

Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...

Duplicate Content: No Such Thing

Google did its best to clear up any confusion recently about duplicate content penalties - saying in short that they don't really exist (unless being black hat is your modus operandi ). It should come as no surprise to most SEOs...

BrickFish Geo View

Social Media ad network BrickFish today unveiled Geo View as an addition to its Viral Map™ technology which displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns...

Video SEO (VSEO) On The Move

Location-based SEO mavens Where 2 Get It announced a partnership with online video ad provider Mixpo that will allow clients to leverage video search engine optimization (VSEO). Mixpo will enable W2GI clients to create, deploy and...

Domain Names and Keywords

When you bought your first domain name, you probably had no idea that the inclusion or exclusion of keywords would be such a matter of hot debate, did you? There are two schools of thought when it comes to whether to include descriptive...

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