'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Cost of Cybercrime and Attack Prevention? $1 Trillion

New account registrations represent the highest rate of online attacks according to new data just by ThreatMetrix, a provider of cybercrime prevention solutions. Attacks on new account registrations, using both spoofed and synthetic...

Twitter Analytics Fails to Impress at Launch

Twitter is making its Analytics products free to the general social media public. The information it’s making available however is failing to impress much of anyone (at least me), as most of the data is likely already included...

9 Rules of Portfolio Site Creation

Designers don’t just create résumés, they create portfolios that showcase their best works of art. More often than not, those portfolios are featured on the Web so that they can be easily accessed and shared at...

Monitor Mobile Email Activity for Free

Data suggests that more than half of commercial emails will be opened on a mobile phone or tablet by the end of this year. Most marketers, however, don't have access to campaign activity about their users' devices - enter Knotice...

Advertisers Sour on Facebook

A new report out from Social Media Examiner indicates that despite high levels of usage, Facebook advertisers might be starting to sour on the network (despite reports that ad exchanges are doing quite well) as a means to drive awareness...

Next-Gen Mobile Site Pushes Usable Local Content

Branded, personalized content seems to be the name of the game in this user-centric world we’re all living (and working) in and service providers that help brands deliver this content – wherever a user may be accessing...

More Than Chatting, LivePerson Comes to SAP's hybris

Commerce platform hybris, which was recently acquired by SAP, announced that customer service and engagement platform LivePerson (which provides businesses with a system to pro-actively connect in real time with customers via chat...

Add Social Group Gifting to Your E-Commerce Site

Social gifting company eGifter has expanded its platform to allow retailers to add social and group gifting to the product catalog on their websites. The eGifter platform enables site visitors to create a group gift around any product...

Target Brand Advocates with AddThis

Popular engagement tool provider AddThis has launched a new service, dubbed Brand Advocates, to help brands better discover and engage with their loyal and active online audiences. Since many customers interact with a brand on platforms...

Inbound Marketing is NOT the New SEO

:: Travis Bliffen, SEO Proz :: Once upon a time in a Web before Google Panda, Penguin and Knowledge Graph SEO, companies only had to worry about choosing the right keywords and getting them to rank well, but not anymore. These changes...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

Email Volume Up 11%; What About Open Rates?

The overall volume of email increased over 11 percent in the first quarter of 2013 (year-over-year from Q1 2012) according to a new benchmarking report released from Experian Marketing Services. According to Experian, multichannel...

Apple's Siri Searches with Bing

The "search" news of the month so far (it might eventually be the search news of the year) has emerged from Apple's recent WWDC event. It appears that when iOS 7 is officially released, Siri will use Bing as its default...

Facebook News Feed Ads Outperforming Google

At the end of March, Facebook opened up its news feed ad inventory to the Facebook Exchange (FBX), allowing advertisers to retarget their site visitors . But how have those ads performed? A new report from FBX partner Triggit , from...

Walmart Acquires Inkiru, Predictive Intelligence Platform

Walmart , whose CEO recently predicted the retailer would exceed 10 billion in online sales by the end of this year at its annual shareholder meeting, has acquired predictive analytics startup Inkiru. The acquisition shows, at least...

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