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Email and Mobile Working Together at Movylo

Email service provider MailChimp has integrated with mobile commerce platform (mobile CMS) Movylo Shop. http://www.movyloshop.com/ The integration will enable retailers to integrate their email lists with their Movylo Shop mobile commerce...

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What's New in Google Product Feeds?

Google announced several important changes to its product search feed specification this week. If you're an Internet retailer and use Google Product Search as a channel to promote products, the developments should be top of mind...

Keyword Advertising on the Long Tail

There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable - these benefits are all very well documented. Paid search and performance-based CPC promotions have forever...

Private Video Ad Exchange from TubeMogul

Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...

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Google Moves Similar Sites/Pages

A thread in the Google Web Search Help forum indicates that Google has moved the similar sites link found previously near the cache link in the search results. Likely a result of the search engine’s recent relatively low profile...

So Long Site Explorer

Now that the Bing/Yahoo Search Alliance is in full effect there seems to no longer be a need for Yahoo! Site Explorer – one of the most used search engine optimization tools on the market – so Yahoo! is shutting the service...

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In Social Sharing, Google +1 Surges

SEO Platform BrightEdge is reporting that its analysis of the Web’s 10,000 largest websites is showing a 33 percent increase in placement of the Google +1 button in the last few weeks. While Facebook still claims a two-to-one...

Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

NameCheap Wins Big with Facebook Promotion

If you’re struggling with Facebook promotions, you might want to take some social media marketing cues from NameCheap. The domain name registrar recently ran a promotion on Facebook that generated over 5,000 new fans to unlock...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

Video-Based Usability Testing for the Enterprise

Usability and remote testing platform Userlytics released an enterprise version of its interactive testing solution this week. The enterprise-ready platform will provide an executive summary of key events and comments which are linked...

QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

Znode Integrates Remarketing for Cart Abandonment

Abandoned shopping carts a very real, very serious problem for merchants. With consumers deal hunting at a feverish pace, Internet retailers need to be proactive. Forrester reported earlier this year that abandonment rose to 71% which...

Stat Aggregators for Super Affiliates

As an affiliate, monitoring/tracking sales activity is an essential part of the day-to-day activities. While affiliate programs should at a minimum provide basic reports on impressions, click activity and sales or leads, there are...

Worst Kept Secret – Execs Say Social is Critical

Social business software company Jive Software released results from a study which revealed that social business is “increasingly perceived as a strategic executive imperative in the enterprise” to which you should say...

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