'Net Features

The Magazine For Website Success

Voice of Customer Data in Google Analytics

Analytics provider iPerceptions has released a new free solution which integrates clickstream and matching "voice of customer" data into Google Analytics Reports. GA users can now combine web analytics clickstream data with...

Web Award Call for Entries

The Web Marketing Association has announced the call for entires for its 14th annual international WebAward competition. As a former winner ( Best Media Website, 2009 ) and now as a judge for this competition, I encourage Website Magazine...

IAB Releases New Guide to Consumer Data Usage

The Interactive Advertising Bureau (IAB) has released a new guide from its data taskforce, the Data Usage & Control Primer: Best Practices and Definitions. The primer is the second IAB publication in the past year that is aimed...

Consumers: Product Reviews Are Essential

A lack of customer reviews was the second-highest response consumers gave for leaving a site when conducting product research, according to the 2010 Social Shopping Study released by the e-tailing group and PowerReviews . Nearly half...

New Site Compares Freelance Online Talent

With the number of companies outsourcing projects to online workers at its highest point ever, the timing is right for the launch of the first-ever freelance marketplace comparison website. WhichLance.com is a free service to help...

Google Expanding Tag Advertising, Adding Features

Google has added 11 U.S. cities to the tag advertising component of its revamped local business program, Google Places. The new locations are San Francisco, Washington D.C., Chicago, Houston, Atlanta, Seattle, San Diego, Austin, San...

April's Top Content from Website Magazine

We hope that the month of April was as productive for you as it was for Website Magazine. Knowing how busy you are, you may have missed some of our top content from this month - April 2010. Today we're featuring the top 25 content...

The State of Twitter: U.S. Awareness Far Exceeds Use

A new report from Edison Research called Twitter Usage in America: 2010 makes at least one thing abundantly clear — people in the U.S. know about Twitter. What is less clear, and far more significant to marketers, not to mention...

Salesforce Helps WordPress Users Capture Leads

A new plugin for WordPress should do wonders for those businesses using the popular blogging platfrom (and increasingly functional CMS ) who want to capture leads on their websites. WordPress-to-lead works by providing a form for users...

LinkedIn Upgrades Yet Again

LinkedIn is on a social roll. They have announced a new feature that allows users to "follow" a company. Pretty standard stuff, but it does hold some interesting potential for businesses as a way to not only network with...

Apps Surge Producing Record Numbers for Conduit Publishers

Just 10 months after its launch, the Conduit App Marketplace is producing record levels of engagement for hundreds of large Web publishers and thousands of smaller ones. The company has reported that its network is growing by 19 new...

Marketing Report Reveals Digital Direction

The next trend in corporate marketing is going to be developing stronger internal digital marketing infrastructures and relying less on traditional advertising and marketing agencies, according to the latest State of Marketing Report...

E-Commerce Community Provides Solutions for Retailers

A new resource for e-commerce retailers has been attracting attention and partners since its launch earlier this month. Demandware LINK is a community of partners making a commitment to retailers to simplify the process of adopting...

LiveWorld Makes Facebook Wall Safer for Brands

Anyone who’s spent months building an online brand through social media only to see it ravaged in seconds by spam or unfairly targeted by inappropriate comments will welcome the new service from LiveWorld. Those in the process...

Pay Walls Up, Page Views Plummet

Variety.com, the website for the premier show business magazine erected a pay wall in December, 2009. Since then, their page views have dropped more than 40 percent. The official numbers according to Nielsen are 3.2 million page views...

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