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Adknowledge Launches Combined Affiliate Portal

The affiliate division of Adknowledge has launched a new campaign management system with a combined cost-per-action (CPA) and cost-per-click (CPC) interface. The new interface is the culmination of two successful legacy platforms –...

Today’s Daily Deals Explosion

It seems as if every time you turn around there is some new announcement in the hyper-local daily deals space. Groupon expanded its Groupon Now service to New York and San Francisco and partnered with Expedia to launch a travel deals...

Marketing Automation and Lead Scoring

The big list of marketing automation software solutions/platforms Website Magazine published recently as well received by our readers. One of the questions we received directly from our faithful fans (quite a few actually) regarding...

PMA Sues Illinois over Affiliate Nexus Law

The Performance Marketing Association (PMA) filed a lawsuit against the Illinois Department of Revenue today, challenging the constitutionality of its recently passed law which aims to extend the state’s tax nexus to include...

Google +1 for Web Publishers

Google formally released the +1 button today. This “social recommendation” and “annotation” feature is a new area for Google and in turn for consumers, publishers and of course advertisers (more on that later...

SEO Strategy - Keyword Density Revisited

There has always been something intriguing about the concept of keyword density. Many years ago, search engine optimization professionals relied on keyword and phrase density (also called keyword prominence) as one of the core strategies...

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Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...

Information Efficiency Survey from Iron Mountain

According to a recent survey of 5,500 company records managers conducted by Iron Mountain , it sees that while improving core business processes make more successful organization, few understand how to improve them. Iron Mountain's...

DaCast Video on Demand (VOD) Rolls Out

Self-service live streaming platform DaCast rolled out Video on Demand functionality today. Using the platform, broadcasters can create premium content from their existing media libraries or develop archives of previous live shows...

ControlScan Offering PCI Compliance Services

ControlScan, a leading provider of PCI compliance solutions specifically designed for small to mid-sized merchants, is now offering security consulting services to make planning, achieving and maintaining PCI compliance simple and...

Compuware, Gomez Introduce New APM Solution

Compuware Corporation has announced a new release of its integrated application performance management (APM) solution called the Compuware Gomez platform. The new release introduces solutions that aim to help customers increase revenues...

SDL Offers a New Method of Product Documentation

SDL, a leading provider of Web content management, e-commerce, structured content and language technologies, has announced the release of SDL LiveContent 2011, a software application that transforms the online experience for anyone...

Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada...

It's Time to Redefine "Mobile"

These days you can't read a story about business, e-commerce or the economy without coming across something about "mobile." And if you take every report, statistic or survey as fact you might just be convinced that desktop...

Is PayPal on the Ropes?

The hits are coming fast and furious to PayPal in what's adding up to be the most serious threats to the payment system giant to date. Three of the most powerful banks in the U.S. – Bank of America N.A., JPMorgan Chase &...

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