'Net Features

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Switching Email Service Providers

Recent survey data from Strongmail reveals the majority of businesses employing an email service provider (ESP) have switched within the last two years and another third plan to do so in the next 12 months. Why? According to the release...

IAB Releases Benchmark for Mobile Ad Formats

In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...

O.CO Goes to Overstock.com for 350K

Online retailer Overstock.com believes in the power of the new .co domain extension, shelling out $350,000 USD for O.CO and related URLs. “The O is such an important and recognizable part of our brand,” said Overstock.com...

Facebook Flop? We Think Not…

According to the American Customer Satisfaction Index (ACSI) E-Business Report, consumers don’t like Facebook (you could have fooled us). The premier social destination scored 64 on the ACSI’s 100-point scale putting its...

Five Steps to Becoming Bing-ready

E-commerce merchants have waited more than a year to find out how the Microsoft-Yahoo! search alliance will affect their search marketing efforts and their businesses overall. The answers are not all going to come right away but with...

Email Marketing Metrics Examined

Email marketing service provider MailerMailer released its tenth Email Marketing Metrics Report and it contains some valuable information about recent open rate trends (based on industry and list size) which will prove immensely valuable...

Cloudmark on the Move

Messaging infrastructure and security solution provider CloudMark announced that Web hosting leaders Hostopia and DigiWeb will be using its services. DigiWeb will be using CloudMark's hosted and managed security solution Cloudfilter...

Rebuilding the Workforce

A study released by Accenture today revelaed that more than half (54 percent) of large U.S. businesses that reduced staff in the past 12 months plan to rebuild their workforces to pre-recession levels within two years. “The outlook...

Conduit's World Cup Score a Kick for Web Apps

While the emergence of mobile apps has been one of the Web industry’s biggest stories of 2010 , the reality is that browser-based apps are currently consumed by millions more than their mobile counterparts — presenting...

Yahoo! to Webmasters: Optimize for Bing Now

Implementation of the search alliance between Yahoo! and Microsoft is only weeks away now, two years after the two companies signed off on the deal. Yahoo! released an update to advertisers on Friday to announce that it will begin...

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WM Radio: Apple's Mea Culpa, Behavioral Targeting, Ad Planning

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast - including a discussion on behavioral...

Summer Reading for Web Workers (2010)

The quantity of information on the Web can often seem overwhelming. The emails, feeds, and social comments just keep coming - and they just won't stop. Sometimes, particularly in the summer months, it's often helpful to head...

Free, Real-time Video Analytics from TubeMogul

One area that’s struggled to keep pace with the online video boom has been analytics, as most measurement tools thus far have been costly and require complex integrations. But TubeMogul has just launched a free self-service suite...

Back-to-School Shoppers Not Holding Back This Year

There was encouraging news this week for e-commerce merchants anticipating a slower than usual back-to-school season due to continued economic uncertainty. A survey released from Burst Media reveals that the majority of consumers do...

Tweetup Gets (Real-Time) Serious

Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users. TweetUp opened registration for the bid-based real-time search marketplace...

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