'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Easy SMS Campaigns with Tatango

There's no denying that text messaging has become a mainstream form of communication in the United States. A recent DMA report shows that out of 800 U.S. mobile phone users surveyed, 70 percent responded to a marketing text message...

Green-up Your Business

Every little bit helps when it comes to protecting the environment. And everyone needs to do their part, right? Here are some resources to help get your business running green ... even your website. The Green Office : Provides listings...

Google's Android Developer Challenge Winners

Out of 50 teams of finalists, Google judges selected 10 to receive $275,000 each and 10 to receive $100,000 each for developing innovative applications for the much anticipated mobile Android application. The $275,000 grand prize winners...

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Thinking of Mobile Marketing? Hold the Phone

Research firm Gartner released some numbers yesterday abou the mobile market, and it's not so good. Citing a weakening global economy, Gartner expects mobile phone sales to slow to 11 percent this year globally (down from 16 percent...

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SEM Certification with Market Motive

If you're unfamiliar with Market Motive , they provide a bevy of online classes to help Web businesses train staff on the intricacies of Internet business. Now they offer a certification program in SEM, with two levels. The Practitioner...

Google Ad Manager Out of Beta

After what seems like a nanosecond in beta, Google's Ad Manager is open to the public. The system is designed to help streamline your ad inventory and make sure that you're not wasting money on underperforming or wrongly targeted...

reddit Opens Up, Allows Full Customization

While larger voting sites such as Digg and recently-released Yahoo Buzz keep their properties closely guarded, Reddit is taking the exact opposite approach, hoping to capitalize on its 300 percent growth since May. Taking dead aim...

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Google Suggest: What it Means to You

Google has announced that their Suggest search tool will come out of Labs and release on the main Google search page. While many consumers may find this to be a helpful hand when searching, what does it mean to your business? As users...

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SpotMixer: DIY Video Ad Service Adds More Templates

According to In-Stat , the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion in 2008. That includes user-generated video. Bernstein Research estimates numbers twice as high. What it all means is that...

Resellers Missing Opportunities with Social Network Users

An industry survey conducted by Tucow's reseller services group, OpenSRS , at HostingCon 2008 in Chicago shows that email and domain resellers are not taking advantage of the enormous marketplace opened up by social networks. Of...

ClearSaleing Upgrades its Analytics Offerings

ClearSaleing has upgraded their online advertising analytics solutions to version 3.6 while also enhancing the user interface and offering white label solutions for agencies. With ClearSaleing, online advertising efforts can be tracked...

Deep Thoughts on Web Accessiblity

Website Accessibility is becoming a hot topic on the Web. As rich media becomes a greater part of the online experience, many people with disabilties are finding themselves left behind. Website Magazine contributor Dante Monteverde...

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New Google Quality Scores

According to an official announcement from Google , the method in which quality score (which influences how paid advertising is placed next to search results) is determined at Adwords is about to change. Quality Score (according to...

The Final Days of Twitter

I've never been a big fan of Twitter. I can see the value for those hyper-connected individuals who rely on social networks to secure or build awareness or notoriety, but based on my ten years of experience designing, developing...

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Yahoo! Site Explorer Enhancements

Yahoo!'s Site Explorer service is an excellent way for web professionals to understand how their sites are being indexed in Yahoo! search. You have the ability nopw to submit feeds, delete URLs, report SPAM and even rewrite dynamic...

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