'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

1&1 Shines Spotlight on SEO

If your company is having a hard time gaining visibility in the search engines, you might want to check out the new SEO solution from 1&1. The popular Web hosting company developed and launched SEO Spotlight to help companies with...

Build a Prototype, Test it with Solidify

Testing is probably the most important aspect of website development, because it provides developers and site owners with evidence of how user-friendly specific design elements are. However, sometimes the testing process can prove...

Getting Wild with Wireframes

While content management systems and shopping cart platforms (and everything in between) have in many ways changed the roles and responsibilities of Web designers and developers, it's still important to wireframe the digital experience...

Emails Driving E-Commerce Activity

While there are many advertising avenues that online retailers can leverage to reach out to their customers, few can garner a better return on investment (ROI) than email. In fact, a recent study commissioned by Listrak and conducted...

Is Real-Time Framework on Your “Radar?”

The ability to simplify the development of real-time Web applications, not only saves development teams time and money, but also helps businesses offer the customer support features that online consumers are, increasingly, coming to...

OpenTable Serves Up Free Mobile Sites

A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they...

Rackspace Certifies Private Cloud Partners

Rackspace , the developer of a popular open cloud, is now offering product certifications to its Rackspace Private Cloud partners. In case you still haven’t heard of Rackspace, it’s a company that helps businesses easily...

Delivering Email on Time

While email remains the king of online marketing, the success of a campaign can only be measured through subscriber engagement. This means that marketers need to closely monitor and analyze their consumers’ habits in order to...

Journey to the Top of the SERPs

Have you ever wondered why everyone seems to make such a big deal out of search engine optimization (SEO) and reaching that coveted top spot in the search engine results pages (SERPs)? Well then, new data from Compete may just enlighten...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Paid Search Spending Grows Across the Globe

Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...

Inspire Engagement with Pinboard Plugin

Not only has the popularity of Pinterest taken the Internet by storm, but now, the layout of the pinboarding platform is influencing the design of many sites on the Web as well. In fact, eBay recently latched onto the Pinterest-style...

Exact Match Domains Clipped by Google

Unless you’ve been living under the proverbial rock the past few weeks, you are likely well aware that Google’s most recent algorithm update caught quite a few Web workers (and domainers) off guard. What was interesting...

Targeting Ads By Past Social Media Behavior

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

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