'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

Organic Search Insight

Interactive marketing analytics provider Covario announced an upgrade to its Organic Search Insight solution to include Audit Score v2.0 – a measure of the alignment of an advertiser’s website with the methods used by search...

Basic Behavioral Targeting (and Segmentation) - BTBuckets

Behavioral segmentation usually catches the attention of privacy advocates but in the end, consumers spend and interact more when that functionality is present. As such, some level of behavioral segmentation is almost required these...

Fade-In: An Effective Transition Effect

Every so often I get the Web design bug and increase my attention on the things that make websites a truly unique experience for Web users. Over time I've found that it's rarely the major shifts in approach that positively...

New Advanced Analytics Features in Google

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...

Let's Minggl: Social Interaction Uninterrupted

I'm not sure how much time is collectively spent on social media, but my guess is it has far surpassed the total man hours spent building the Great Wall of China. While I'm not exactly sure of that, it should go without saying...

Big Winners and Big Losers for April 2009

As a Web professional, it's never a bad idea to take a broad look at where consumers (and your competition) are spending their time. So today we look at four online categories important to your business; social submission sites...

WebAwards - Get Recognized

The Web Marketing Association is calling for entries for its 13th annual international WebAward competition . The WebAwards competition chooses the best websites in 96 industries. It sets the benchmarks based on seven criteria: design...

WhatCounts in Social Email

Email remains one of the most powerful ways to connect with consumers. But when those consumers spend all day long on social networks, marketers needs to learn how to bridge the gap and leverage the brief amount of engagement that...

Amazon Retools Associates

Amazon Associates will want to pay very close attention to a recent announcement. Amazon will be renaming the Amazon Associate Web Service to the "Product Advertising API" effective immediately, but that's only the beginning...

Consumers Still Spending

Performics unveiled a study which revealed that online retailers may still find themselves well positioned in this depressed economy, with 60 percent of respondents saying they will spend equal or more money online in the next 60 days...

Attention, Not Impressions - VideoEgg AttentionRank

Rich media ad network VideoEgg announced a new approach to ad delivery with AttentionRank , which identifies when and where users are most receptive to a brand's message. VideoEgg is essentially evaluating media not on an impression...

jQuery Plugins For Twitter: Web 2.0 Nirvana

Don't you love it when a plan comes together? In this case our "plan" is to bring you interesting design and development tools and techniques to make you (or your clients) more successful on the Web. Today, let's...

Twitter's Big News has Huge Implications for Search

Twitter's VP of Operations, Santosh Jayaram, has come out and said that Twitter will soon start crawling and indexing links included in tweets. That's big. Take a look at TinyURL's home page - they claim more than 222 million...

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Learn Graphic Design; Yes, You Can

Entertainment media institution Full Sail University announced a new Graphic Design Bachelor of Science online degree program will launch in June, 2009. The new online degree program incorporates courses that teach students industry...

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