'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

Small Businesses Technology Trends in 2013

Digital marketing – websites, social media and online advertisements - is the way of the future and this outlook is not only limited to big business. Small businesses are significantly increasing their online investments, according...

Edison Awards Honor Optify, Integrate & More

The online industry was well represented at the 26th Annual Edison Awards held in Chicago, April 24-25. Judged by a panel their peers, including business executives, past winners, academics and leaders in their respective fields, companies...

Mobile Shoppers Use Devices to Research Local Business

Two of the biggest mobile and local companies on the Web, xAd and Telmetrics , have once again teamed up to conduct their second annual Mobile Path-to-Purchase Study , which reveals that consumers are using their searching on their...

System Verifies Military, Segment Statuses

Tableau, Costco and Symantec are just a few companies using new technology that expedites promotional campaigns, prevents fraudulent purchases, captures and retains consumers and uses analytics to analyze consumer-purchasing trends...

6 SEO Game Changers to Know

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...

Passing on Pinterest, Marketing to Men

By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and...

Drupal Hosting: Pantheon In Focus

Obtaining a dramatic spike in traffic is every Web worker’s dream, however, when the website’s hosting provider can’t handle the traffic increase and results in a crash, that dream quickly becomes a nightmare. While one solution...

3 Tips to Get Started on Mobile SEO

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...

Global Search Ad Trends You MUST Know

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing...

Ad Keyword Distribution Visualized

Last week Bing announced the upcoming introduction of a feature which will enable Bing Ads users to visualize key performance indicators across thousands of keywords and better explore optimization opportunities. Bing's Keyword...

Predicting Facebook Post Popularity

The role that social citations play in the search marketing landscape is increasing dramatically. And don't think for a moment that smart software solution developers are not fully aware of that fact. Adobe, for example, recently...

Salesforce Unveils Self-Serving Social Ad App

A new self-serving social advertising application, dubbed Social.com , is now available through the Salesforce Marketing Cloud. The app connects social ads with CRM and social data, which allows brands and agencies to power ad campaigns...

FreshDrop Offers Cheaper Drop Catching; Enter the Pheenix

Drop-catching is the process of registering expired domain names after they have been officially canceled by the registry - in some instances, that can happen in fractions of a second after the domain has been deleted. It's a popular...

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