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Email Marketing Management within Zendesk

Web-based support desk solution Zendesk , fresh off the release of its new search analytics feature , announced an integration with email service provider MailChimp to aid marketing teams in managing and tracking email recipients that...

Digital Ad Revenues Highlight Local Media Forecast

According to the BIA/Kelsey’s newly released U.S. Local Media Forecast, local online/interactive/digital advertising revenues – including mobile – will climb from $21.2 billion in 2011 to $38.5 billion by 2016, representing...

FormTek Brings Five New Extensions to Alfresco

Content management receives only modest attention from the digital media community. The role that the software category plays however in the management of digital assets (like content) is of immense importance to the efficiency and...

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Price it Right and Prepare for Profit

There is no doubt that today’s consumers are spending more money on the Web than any other time in history, but the online retail landscape continues to be a challenging one for merchants. More so than ever before, Internet shoppers...

Cross Visit Analytics in Adobe's Digital Marketing Suite

Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...

A Q&A with the CEO of ROI Tracker Ifbyphone

Tracking a company's return on investment from a social media campaign can be a difficult task. The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However...

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Zendesk Gives a Voice to Silent Customers

Cloud-based help desk software provider Zendesk wants to help businesses dig deeper into their analytics, specifically by targeting "silent" customers who use self-service content to solve issues without the help of customer...

Future-proof Mobile Apps with HTML5, DN2K

DN2K , a company that specializes in developing machine-to-machine (M2M) remote monitoring and management systems, has announced that it will be using HTML5 as one of the core technologies in its business and industrial application...

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In-House SEO and Website Migration (Weekend Warrior)

In this edition of our regular Weekend Warrior series, we're excited to feature an interview with Jessica Bowman of SEO In House . Bowman will be speaking next week at the SES Conference and Expo in New York, addressing the most...

YouTube Algorithm Changes for Recommended Videos

The YouTube algorithm that presents suggested and recommended videos to users throughout its site has changed. Previously, as a way to promote channels, YouTube chose recommended videos based on how many people clicked on a specific...

Firewall Management and PCI Compliance for Small Businesses

For online merchants, especially those that run small businesses, the practice of optimizing your site to be Payment Card Industry (PCI) compliant can be headache-inducing. So, it only adds to the problem with a site owner trys to...

Watch Out Square: PayPal Here is Here

PayPal has launched a competitor to Square called PayPal Here, which is a mobile payment solution that allows small businesses to accept almost any form of payment. The service offers a free app and triangular thumb-sized card reader...

Pinterest is Not Influencing Purchasing Decisions

It is no secret that Pinterest has taken the Internet by storm, reaching the elevated status of a top 30 site according to Hitwise. A new study, however, reveals that the social sharing site is not actually influencing consumer purchasing...

30 Twitter Accounts Every Affiliate Should Follow

When I first started here at Website Magazine , I was a relative newbie but also hungry to learn about this dynamic industry as quickly as I could. Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that...

F-Commerce Growing at Impressive Rate

Many Web professionals are wondering if Facebook commerce is a legitimate and sustainable industry. According to Payvment (which is, coincidentally, a Facebook commerce platform provider), f-commerce is showing some impressive growth...

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