'Net Features

The Magazine For Website Success

Yahoo! Local Shortcuts Enhanced

About 20 percent of online searches have a local intent, where users are looking for businesses, organizations, events, and other information in a specific geographic area. Yahoo! has taken some pages from the Bing and Google search...

Single-Serving Website Challenge

Single-serving websites -- stand-alone Web pages that aim to accomplish one task (and ideally one task only) -- are the latest craze among designers and developers. Look around and you’ll find thousands of examples ranging from...

Seven Steps to Local Search Success, Part 1

As a small business in a lackluster economy, making the most of your marketing dollars is critical to your bottom line. Using a local search engine, you can target customers in a particular region while maximizing your marketing investment...

Zend releases New IDE

PHP company Zend Technologies announced a new release of its integrated development environment (IDE). Zend Studio 7.0 features support for the newly-released PHP version 5.3 as well as tight integration with Zend Server and Zend Framework...

Payment Processing on the iPhone

Payment processor Encore Payment Systems has introduced an iPhone application for merchants (mobile or otherwise). Using the app, merchants can type the card information into the phone and the credit and devit card transactions are...

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Ad Pricing Increases in 2009: Seasonal Adjustment or Recession Ending?

Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...

Microsoft-Yahoo Search/Ad Pact: Alternative to Google

Microsoft and Yahoo have finally forged an alliance after months/years of on and off negotiations. Microsoft will power Yahoo’s search tool while Yahoo! will become the exclusive sales force for both firms premium search advertisers...

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Twitter: Advertisers Show little Confidence

A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...

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DC Storm; More PPC Tracking for Affiliates

A new tool promising to help affiliates track and optimize PPC campaigns has launched. DC Storm , a web analytics, tracking and PPC optimization provider calls the service Storm for Affiliates(tm). The solution enables affiliates to...

DIY PR – MatchPoint 1.5

Everybody knows that the best way to take your business (whether it is web-based or brick and mortar) to the next level is to secure media attention. A common way to do that of course is to develop outreach programs through the practice...

Click Fraud; Down, But Not Out

Anchor Intelligence last week released its first report detailing traffic quality across its network of search engines, ad networks, publishers, and advertisers. The verdict? Click fraud is down (albeit only slightly). Based on Anchor’s...

Best Translation Plugins for WordPress

The last few WordPress posts we’ve done here at Website Magazine were met with great attention. Apparently, Wordpress bloggers love their plugins so who are we to keep them from knowing about the best. Today’s post focuses...

Adgregate Markets and Linkstorm Distribute ShopAds

Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If...

Fasthosts Adds API for Reseller Services

Reseller web hosting provider Fasthosts Internet released an API which allows resellers to automate new customer signups, create admin tools for end-customers, and process customer orders automatically. Using the API will provide resellers...

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