'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Big List of Personal Branding Solutions

The Web has made the “personal brand” more of an actual thing than ever before. These days, individuals can have their own websites, online portfolios, social media profiles and other online spaces where they can share...

Weather-Based Email Triggers

Does the weather affect how much you sell on a given day? Well of course it does - your customers wouldn't be human if that weren't the case! When it rains, sleets, snows, hails, or is exceedingly hot, you can count on buyers...

How to Use Wordpress Plugins

INSTALL, CONFIGURE, & DEPLOY PLUGINS FOR WORDPRESS There are hundreds of thousands of Wordpress plugins, for nearly every imaginable purpose. That alone can make the first few steps in blogging some confusing ones. But once you...

SEO Mechanics - Anchor Text

The Internet has done a lot to make it easier to spread and digest information at a faster pace than ever before, but the really great thing that Web content is able to do is insert supplementary information right into the text on...

10 iOS Apps for Internet Professionals

Mobile has changed everything – from the way we advertise and format emails to the way we design our websites and interact with colleagues when away from the office. In fact, the biggest benefit of mobile may be that it connects...

With Smart Marketing, Nothing is Boring

:: By Amie Marse, Content Equals Money :: For certain businesses, developing a dynamic marketing campaign is extra challenging due to products that are quite boring to the average consumer. However, these products don’t have...

Universal Analytics for Merchants

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which...

E-Commerce Passwords - Data Breach Inevitable?

Just how confident are you that your e-commerce enterprise is secure? Not very, at least according to a recent survey conducted by Lieberman Software . The research revealed that more than 70% of IT security professionals would not...

2Checkout Breaks out with Release of Direct Checkout

Online payment solutions provider 2Checkout today announced the release of Direct Checkout , a customizable, cloud-based online payment technology that provides digital enterprises the functionality they need to accept customer payments...

Online Shopping Gets Collaborative

Since the rise of e-commerce, shopping has become more and more of a solo experience over the last couple of years. But the e-commerce technology company BevyUp has been trying to change that, and its announcement of a new cloud-delivered...

4 Writing Resources for Content Marketers

Not all of us our Web Hemingways, and not all of us try to be either. But when we’re responsible for our company’s marketing initiatives, we must not only put together coherent sentences, but we must also drive consumers...

Social Annotations Now in Google Enhanced Campaigns

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...

Unleash the Power of In-Image Commerce with Stipple Shopping

With image-based content becoming one of the staple’s of a good Web marketing strategy these days, publishers and merchants, alike, have been looking for new ways to monetize their pictures. The popular image tagging service...

Sell More & Reduce Stress with Offerchat Saved Responses

Providing customer service in a digital world presents a whole host of challenges. While it's useful to know as much as you can about typical live chat users (see infographic below), it remains essential to have the best tools...

Email Links Increase Traffic on Travel Sites

Email has been a good marketing tool for the travel industry, according to a new report from iPerceptions . The Voice of Customer (VoC) analytics provider has released its Online Satisfaction and Experience in the Hospitality Industry...

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