'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

E-Commerce Emergency - Inside the Online World

There are three types of Web workers – the information publisher, the service provider, and the Internet retailer. The latter is in many ways the driving force behind many of the technology innovations that you see and discuss...

Is There Value in Affiliate Marketing?

Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? A recent survey from the Rakuten-Linkshare affiliate network indicates...

Google Maps, Places API's Get Reviews & More

Several important announcements came out of last week's Google I/O Developer Conference, but few more immediately tangible than the introduction of business reviews in the Google Places API. Google Maps' Product Manager Thor...

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

Can Google Compute Compete with AWS?

Google is rolling out a suite of infrastructure-as-a-service products that many expect might just be the strongest competitor yet to market leader Amazon Web Services. Supporting its own services as well as over one million active...

SMBs Not Ready for Mobile

A new study reveals that most small business websites are not mobile friendly, which is big problem considering mobile has quickly become one of the most popular channels for consumers to search for local businesses while on the go...

Five Tips for Magnificent Merchant Mobile Apps

Mobile commerce is forecasted to reach $31 billion in the U.S. by 2016, which means that merchants have little time to perfect their mobile strategies. In order to grow a successful retail business, merchants nowadays must create and...

Demonstrate Products On The Go

If you are a marketer who needs a better way to give product demonstrations at trade shows or sales meetings, you might want to check out Kaon Interactive. Kaon Interactive is a 3D interactive product marketing provider, and the company...

LiquidPlanner Takes Project Management to the Cloud

Online project management solutions have been increasing in popularity as of late, and the LiquidPlanner platform seems to have taken the next logical step by partnering with Box to add cloud functionality to its tool. According to...

AddThis Improves Pinterest Sharing

Popular social sharing platform AddThis has launched a new way for publishers to integrate Pinterest sharing into their site, and early tests show that this new tool has increased sharing to Pinterest by 20 percent. AddThis’...

Social and Mobile Encourage Optimism in Small Businesses

Recently, j2 Global , a provider of cloud-based communications and storage messaging services for businesses, released the results of the j2 Global Small Business Survey , and the results are overwhelmingly optimistic. According to...

Create a Mobile Site with Yodle

Many studies suggest that mobile is the channel of the future, which is why it is important for businesses to create a mobile optimized version of their site – and now Yodle clients can do just that. Local online marketing platform...

Web Font Fun with Javascript Plugins

When I first started working on the Web in a professional capacity, there really wasn’t much you could do to dress up your website as it related to font choice. Web designers had little control over fonts in the past, but that...

Google +1 Recommendation Feature

Web users want more (and better, more relevant) information and Web workers obviously should want to show it to them. Sounds like an opportunity to me! Google must think the same way as it has released a new feature of the +1 button...

Retail Pinterest Interest & Email

Retailers are flat-out fascinated by the promise of Pinterest and tech companies are frantically rushing to push out functionality within their software systems to meet the incredible demand. Email service provider CheetahMail for...

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