'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Improve Internal Communication in the Enterprise

With the busiest season of the year right around the corner, internal communication will be crucial to making sure that all employees are on the same page. Leveraging email as a communication tool can be effective, but it can also...

Instagram Adoption On The Rise

If your brand hasn’t jumped on the Instagram bandwagon yet, it may be time to reconsider your social strategy. This is because more than half of the world’s top brands have already started making a name for themselves on...

Web Experience Design for Socialists

Social media impacts nearly every facet of the digital experience – from the methods used for customer acquisition, to how response is measured (social analytics), and of course, in design. Consumers’ expectations are obviously...

Click Traffic and Impressions Grow in Q3

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency’s quarterly State of Paid Search Report. Highlights from the study, available here , include: •...

IAC Awards Recognize Excellence in Online Advertising

Why not pursue some recognition for all that hard work you’ve put in on your advertising campaigns? You know you deserve it! The Web Marketing Association has announced its initial call for entries to the 11th annual Internet...

Rewind: October 2012 at Website Magazine

One month ends, another begins. But don't move in to November without remembering where you've been. There were some popular posts and important trends covered in the past 31 days, so before you don that terrific Halloween...

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Turn Email Campaigns into Mobile Apps

Email on a mobile device? That seems to be the direction the digital industry is headed thanks to consumers continued adoption of all things smartphone and tablet. Mobile-optimized email marketing and lead-automation provider TailoredMail...

Wordpress Wednesday: Halloween Edition

It’s another edition of Website Magazine’s Wordpress Wednesday - and it's the Halloween edition! Let's celebrate by showcasing some "scary" cool plugins - those that should make you freak about your blog's...

SEO Forever (and Ever)

Search engine optimization remains one of the most important promotional methods available to today’s digital-focused businesses – despite suggestions that it’s time to give up the SEO dream . In order to find information...

Zap Up a Mobile Site with DIY Service

Mobile has remained top of mind throughout 2012, yet many website owners still haven’t created a mobile-optimized version of their site. Luckily, there are many available platforms that can help Web professionals make their first...

Don't Forget Small Business Saturday

There is no doubt that as November approaches, retailers certainly have Black Friday and Cyber Monday top of mind. With that being said, they should also not forget about Small Business Saturday. American Express formed Small Business...

Focus on Time Watched in YouTube Optimization

The Web’s interest in leveraging video is accelerating. To maintain its usefulness to marketers however, there will need to be even greater access to "interaction data". The reason? Success on YouTube is no longer solely...

Managed Mobile Ad Campaigns from DudaMobile

There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll still need users (consumers of your mobile site or app) to find you. DIY mobile web solution DudaMobile apparently...

Say Hello to Facebook Monday

Some merchants are forgetting about Cyber Monday, and instead, are focusing their energy on “Facebook Monday.” This is because a new survey from social commerce solutions provider Payvment reveals that Facebook merchants...

Voice-Over Merchandising in Site Search

Differentiating the on-site search experience is important for retailers and those that take its development seriously are poised for much greater success than those that do not. And while this essential feature of e-commerce sites...

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