'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Black Hat vs. White Hat Social Media Marketing

When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of. Sometimes the lines of good and bad get blurry, and even though a brand might simply be trying...

Twitter Allows AmEx Customers to Buy Products by Tweeting

Will that be cash, check or…tweet? Yesterday, Twitter announced the kind of shocking news that users will now be able to pay for products by simply tweeting thanks to a new integrated payment system from American Express. This...

The Benefits of Social Login

Is your website’s long membership registration form negatively affecting your marketing efforts? According to a new study, it could be. The Consumer Perceptions of Social Login Study , which was conducted by Blue Researc h and...

Extreme Makeover: SEO Edition

The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring...

iPerceptions Launches Budget Friendly Platform

iPerceptions has made it easier for businesses of all sizes to obtain valuable feedback from their customers. This is because the Voice of Customer (VoC) solutions provider has launched the Active Research Platform, which makes the...

Amazon Also the King of Mobile Commerce

Amazon is not only the king of traditional e-commerce, but mobile e-commerce as well. At the end of December, ForeSee’s eighth annual Holiday E-Retail Satisfaction Index unsurprisingly revealed that Amazon remained the top online...

Key Q4 '12 Insights for Merchants

Data is continually emerging about the performance of online retailers in the final quarter of 2012. Monetate's latest release of its ECommerce Quarterly Report ( EQ4 2012 ) for example, reveals several important trends and includes...

The Feature-Rich Modern Shopping Cart

Today's e-commerce platforms are much more than just a simple "shopping cart" - they've evolved into all-in-one platforms for retail enterpries to manage not just the customer shopping experience, but also the experience...

Visitor Generated SEO Plugin

Is it possible to put your e-commerce SEO campaigns on autopilot? Online store owners using Shopping Cart Elite (a hosted e-commerce solution) now have a means to automate their search engine optimization efforts (at least some of...

Guidelines for Secure Payments

The PCI Security Standards Council (PCI SSC) has released new guidelines to help e-commerce merchants keep their customers' data safe. The digital security landscape is a complicated one where the roles, risks and responsibilities...

E-Commerce Retail Breaks Records Again

For the final three months of 2012, comScore is reporting that sales increased 14 percent to $56.8 billion, marking the ninth straight quarter of double-digit growth. U.S. retail e-commerce sales grew 15 percent to $186 billion for...

Email Segmentation for Retailers

Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers however, it's proving an absoutely essential practice - those that do, perform well, And those that avoid the practice,...

Most SMBs Don’t Stay Current with Local Listings

A new study from Constant Contact’s local discovery platform, SinglePlatform, reveals that even though 85 percent of small businesses (SMBs) believe it is important for their company to be discoverable on major search sites like...

10 Platforms for Obtaining Customer Feedback

To keep an e-commerce store running at peak-performance, merchants need to pay attention not only to analytics, but also to customer feedback. While analytics are a good starting point for figuring out which site elements need to be...

Content Marketing Without a Blog

It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...

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