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The Magazine For Website Success

Optimizing for Speed

Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best and methodically improve their sites. Today, when we talk about site optimization...

Listen Up, Folks: Google Finally Talks Panda

We've written a lot about Google's recent algorithm update nicknamed Panda and how it might affect businesses on the Web. On Friday, Google officially wrote about the changes for the first time, at least in terms of what it...

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Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Increasing Time on Site – 3 Simple Steps

The Time Has Come to Increase Your Time on Site Most online marketers and website owners tend to measure the success of their online business by the amount of traffic they are able to generate (and, of course, revenue). While increasing...

New Mobile Merchant App Keeps Retailers Connected

MerchantCircle has released a new iPhone application that it’s calling the first mobile app designed specifically for local merchants. The new Merchant Mobile App enables local merchants to create, upload and manage content such...

Professional-grade WordPress Themes for Business

For many online businesses, WordPress offers an excellent framework from which to build fully-functional websites. The first question that arises is, which WordPress theme is right for my business? Many businesses are allured by WordPress'...

Beat Competitors with an Amazon Repricing Engine

E-commerce software provider Zoovy has announced a pilot of its Amazon Repricing Engine, which is designed to automatically adjust product pricing on Amazon to match or beat similar products offered by competitors. The new Amazon Repricing...

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Jumptap Makes a Power Move in Mobile Advertising

Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...

Google Cracks Down on Rogue Advertisers

Google has rogue advertisers in their crosshairs, announcing this week a few new requirements to its existing AdWords policies that cover disclosure and usage of personal information. Any Adwords advertiser anywhere in the world whose...

Does Pay-Per-Call Really Ring Up the Revenue?

Performance marketing company Pepperjam Network, now part of GSI Commerce, has partnered with call performance marketing company RingRevenue. You don't see much in the way of discussion about pay-per-call programs outside of an...

Translate Content Inside Drupal with Lingotek

If you're a Drupal user looking to enter new markets abroad, you'll need to address translation if you hope to increase engagement internationally. Collaborative translation solution Lingotek just announced a partnership with...

Site Speed Report in Google Analytics

Google, continuing its mission to accelerate the Web , announced the availability of the Site Speed report in its recently updated Google Analytics platform. As we know, revenue and profits is in many ways reliant on site speed (performance...

Double the Security at 1&1

If you’re concerned about your website’s availability – pay attention to this. Web hosting provider 1&1 Internet, is offering up a redundant service technology for its pro-level packages and the price is going...

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Facebook Delivers One-third of U.S. Display Ad Impressions

Facebook led all online publishers in the first quarter of 2011 with 346 billion display ad impressions, representing 31.2 percent market share, according to the comScore data released Wednesday. Facebook’s market share has increased...

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...

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