'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Inside the Mind of Email Unsubcribers

Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many...

A Fly Platform for New gTLDs

So now that you’ve cleared that pesky ICANN hurdle and been approved for that new generic top-level domain (as if there were millions of you out there), how exactly are you going to control the distribution, the customization...

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Accept E-Commerce Pre-Orders With… Celery?

Sometimes you have to wonder about the naming conventions of the digital companies you encounter around the Web. But not the technology, and certainly not the technology’s usefulness. Case in point, Celery from AirBrite, which...

Flickr Gives Users Space

Although Yahoo has been in the news this week because of its billion dollar acquisition of Tumblr, the company has also revealed some big changes to its photo-sharing service Flickr. The most noteworthy update is that Flickr is now...

Avoid Google Penguin 2.0 Slowdowns

How will Penguin 2.0 affect your website? How will you measure the impact? If you’re like most businesses, you’ll check your site’s search engine rankings and make assumptions based on where it stands. The team at...

4 Backlink Myths Busted

:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world with experts promising to pull rabbits out of hats for first-page search engine results. But as search engine providers continuously update their ranking...

Move Search 2.0 to the Top of the Corporate Agenda

:: By Simon Bain, Simplexo :: We all misplace keys, phones, wallets, etc. Generally, when you lose something, it is only when you need it again that you notice its disappearance. Then, confusion, panic or fear may set in. You search...

8 Ways to Create & Portray Brand Authenticity

:: Eric Taylor, Qwaya :: A positive brand reputation is something that will serve your business well, especially in the realm of social media. Not every brand is going to become a household name with millions of followers, but well...

Crowdfunding Advice From a Pro

Entrepreneurs turn to crowdfunding for a variety of reasons, but turning concept into reality certainly tops the list. But where does a company start? At the beginning, of course. When introducing a project, clearly explaining the...

Home PCs are Safer Than Small Business Sites

UK-based Web hosting and domain name provider Heart Internet recently released a handy infographic that compares the state of website security to that of personal computer security, and found that site security “simply isn’t...

Pinterest Introduces Rich Pins

Pinterest has partnered up with some top brands in order to make pins more useful. The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping...

The Popularity of On-Shore Hosting

Pingdom has released a study which explores the percentage of sites with a given country code top-level (ccTLD) domain which are hosted in that particular country. According to the Pingdom research, people in Germany, South Korea,...

5 Simple Steps to Set Product Targets for Google Shopping

:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign...

GoECart Glues Together Fragmented E-Commerce Channels

Sixty-five percent of shoppers in the U.S. currently shop across at least two channels, while 21 percent of U.S. respondents are using four or five channels to shop, according to a PricewaterhouseCoopers report . What does this mean...

Websites for Restaurants with GoDaddy & Locu

GoDaddy's Website Builder, which provides ready-made designs for those looking to establish a Web presence, has formed an alliance with Locu - a technology solution that enables restaurant owners to update manage their menu's...

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