'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Where Web Customers Complain

There are two kinds of online reputation management (ORM) – proactive and reactive. Proactive ORM is built in to the fabric of the enterprise; for example, by providing great products and exceptional customer service your customers...

Google Predicts a “Nonline” Holiday Shopping Season

As October is ending and November is quickly approaching, it is safe to say that retailers have one thing on their minds – the holidays. However, merchants should be aware that the 2012 holiday season is going to be different...

Facebook Engagement Grows by… 896%?

Regardless of claims that Facebook is now forcing Brand Page owners to pay for exposure, engagement rates on the world's most popular social network seem to be soaring. In fact, Adobe’s Q3 2012 Global Digital Advertising...

Next Gen CPC Bidding for the Holidays

Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends...

SnapNames Comes to Android

Looking to snap up a few domains for your portfolio while you're on the go? If so, you're in luck; domain name auction marketplace Snapnames has released a new Android app for that exact purpose. The app enables users to bid...

Forum Advertising with Adisn

If you’ve struggled to monetize a forum as a publisher in the past, or currently have difficulty generating exposure within these often vibrant online communities (and getting their passionate participants to pay attention to...

Sitelink Extensions in Bing Ads

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...

1&1 Offers Free Websites to Veterans

Just in time for Veterans Day, Web hosting provider 1&1 is showing its support for the United States troops with the launch of its new Veteran Appreciation Program. The Appreciation Program provides veteran small business owners...

Track Competitors on Google Display Network

Would you like to know where your competitors are running their display ads, who they are buying that inventory from and exactly what ads are in rotation currently? Well, you can - and you’ve been able to for quite some time...

UK Retailers Fail Web Shoppers

Top retailers in the UK are in danger of “contravening” legal requirements relating to their customers according to the UK’s Office of Fair Trading (OFT). Research ( PDF available here ) on 156 e-commerce sites (both...

Downtime the Focus of Holiday Prep

Have you started preparing your website for the holidays? If not, you may be a step behind of your competition. This is because a new study from cloud hosting company Rackspace reveals that 81 percent of e-commerce decision makers...

Monitor Email Video Metrics

Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend. The email marketing provider ’s widget helps marketers identify their video subscribers and monitor...

Video Comes to Zmags' Digital Catalogs

Retailers can start creating more engaging shopping experiences by including video content into their digital catalogs – thanks to a new partnership between Zmags and Invodo . The partnership allows brands to embed visual and...

The Twitter Influence in Focus

It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes...

Video Ads Come to LinkedIn

There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...

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