'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Live Streaming Comes to Brightcove

Video platform Brightcove has released a new module that will enable its customers to create and deliver multi-bitrate live video streams to the Web, iOS, and Android devices. Similar to its on-demand video offering, Brightcove users...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...

What's Your Landing Page Score?

Landing pages are an important part of the digital marketing mix. The better optimized they are for conversion, the greater profits your enterprise will have in the long run. Website Magazine has covered the practice of landing page...

7 Ways to Build Authority on Google+

As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...

App Blooms With Two Toasters

If you're like a lot of other Mother's Day shoppers, your mom may have had to settle with a card or phone call. H.BLOOM , a gift delivery service, could help you make it up to her. The company recently launched its first customer...

Williams-Sonoma Goes Global with NetSuite

Williams-Sonoma brought a tight timeline and lofty expectations to its shopping criteria for an agile platform that enabled it to handle the complexity of global multi-channel commerce. The high-end, multi-channel retailer was impressed...

Could Google+ Play a Role in the Upcoming Penguin Update?

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...

Bing Makes it Easier to Find People

According to Bing, people are the second most searched for category on its search engine, and represent nearly 10 percent of all searches. Because of this, the company has launched a new feature to its search engine called People Autosuggest...

Answered: 5 E-Commerce Sales Tax Questions

There seems to be at least one thing that Democrats and Republicans agree on: all merchants should collect sales tax, regardless if they sell through a traditional brick-and-mortar store or exclusively online. In fact, the e-commerce...

Marketing to Moms: Rewards Required

Moms are a valuable customer segment, as they tend to make the majority of a family’s purchasing decisions. But what motivates this influential customer segment to engage with brands online and make purchases? According to a...

Session-Based Keyword Research

Bing suggested a rather unique approach to keyword research that search engine optimizaiton professionals may seriously want to consider. Keyword research is clearly important to the success of an SEO campaign as you need to know what...

Bing’s Social Sidebar Gets Interactive

Microsoft is making its search engine even more social, by allowing its users to comment and like stuff on Facebook directly from Bing. The search engine’s social sidebar, which was launched last year, now allows users to view...

5 Tips for Acquiring Responsive Subscribers

When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle. Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large...

Instagram More Effective than Pinterest?

Being acquired by Facebook does a brand good, according to a new study by Simply Measured. In fact, just a year after being acquired by Facebook, Simply Measured reports that 67 percent of the top brands are now using Instagram –...

Klout Moves into Q&A Industry

Does your Klout score make you an expert in a certain area? If it does, the social platform may ask you to answer questions through a new program called Klout Experts. Klout Experts is similar to a Q&A service. It allows Klout...

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